What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Status: Free Trial

Google Cloud

Gemini for Network Engineers

Skills you'll gain: Google Cloud Platform, Network Planning And Design, Virtual Private Networks (VPN), Generative AI, General Networking, Network Engineering, Network Infrastructure, Network Architecture

Google Cloud

Transformer Models and BERT Model - 简体中文

Skills you'll gain: Natural Language Processing, Large Language Modeling, Artificial Neural Networks, Software Architecture

Google Cloud

Build and Deploy an Agent with Reasoning Engine in Vertex AI

Skills you'll gain: Google Cloud Platform, Generative AI Agents, Application Deployment, Artificial Intelligence, Cloud Development, Cloud Applications, Generative AI

Google Cloud

Importing Data to a Firestore Database

Skills you'll gain: Data Import/Export, Cloud Management, Data Migration, Serverless Computing, Cloud Computing, Cloud Storage, Google Cloud Platform, Data Store, Database Development

Google Cloud

Fundamentals of Cloud Logging

Skills you'll gain: Google Cloud Platform, Data Import/Export, Event Monitoring, Application Performance Management

Google Cloud

HTTP Load Balancer with Cloud Armor

Skills you'll gain: Load Balancing, Firewall, Performance Testing, Web Servers, Virtual Machines, Cloud Infrastructure, Google Cloud Platform, Security Controls

Google Cloud

Deploy Your Website on Cloud Run

Skills you'll gain: Kubernetes, Application Deployment, Google Cloud Platform, Docker (Software), Cloud-Native Computing, Cloud Applications, CI/CD, Scalability, Containerization

Status: Free Trial

Google Cloud

Feature Engineering en Français

Skills you'll gain: Feature Engineering, Data Processing, MLOps (Machine Learning Operations), Tensorflow, Data Transformation, Keras (Neural Network Library), Data Pipelines, Data Modeling, Machine Learning, Statistical Methods, Data Storage

Google Cloud

Optimizing Cost with Google Cloud Storage

Skills you'll gain: Google Cloud Platform, Cloud Storage, Cloud Management, File Management, Data Storage Technologies

Google Cloud

Machine Learning Operations (MLOps): Getting Started - Français

Skills you'll gain: MLOps (Machine Learning Operations), Google Cloud Platform, DevOps, Application Lifecycle Management, Applied Machine Learning, Continuous Deployment, CI/CD, Machine Learning, Automation, Containerization

Status: New

Status: Free Trial

University of Maryland, College Park

Digital Marketing Analytics

Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML)

Google Cloud

Getting Started with Vector Search and Embeddings

Skills you'll gain: Google Cloud Platform, Text Mining, Applied Machine Learning, Cloud Applications, Unstructured Data

Google Ads Courses

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