• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S
      I

      Multiple educators

      Generative AI for Growth Marketing

      Skills you'll gain: Data-Driven Decision-Making, Artificial Intelligence, Large Language Modeling, Content Creation, Customer experience improvement, Technical Writing, Target Audience, Business Ethics, Image Analysis, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Copenhagen Business School

      Sustainable Fashion

      Skills you'll gain: Corporate Sustainability, Environmental Regulations, Business Transformation, Strategic Partnership, Business Modeling, Environmental Issue, Waste Minimization, Consumer Behaviour, Organizational Strategy, Environment and Resource Management, Materials Management, Innovation, Cross-Functional Collaboration, Product Lifecycle Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      773 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Customer Retention, Customer Analysis, Marketing Automation, Customer experience strategy (CX), Personalized Service, Marketing Effectiveness, Prompt Engineering, Customer Insights, ChatGPT, Customer Acquisition Management, Marketing Analytics, Customer experience improvement, Marketing, Marketing Strategies, MarTech, Consumer Behaviour, Business Marketing, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      38 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Marketing, Digital Marketing, Marketing Strategies, Event Marketing, Social Media Marketing, Innovation, Target Audience, Content Creation, Brand Awareness, Storytelling, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      489 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Google AI Essentials

      Skills you'll gain: Prompt Engineering, Generative AI, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Workforce Development, Applied Machine Learning, Business Solutions, Organizational Strategy, Business Process Automation, Social Studies, Innovation, Data Collection, Automation, Data Security, Human Machine Interfaces, Forecasting, Emerging Technologies, Analysis, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Project Initiation: Starting a Successful Project

      Skills you'll gain: Project Management Life Cycle, Scope Management, Project Management, Project Scoping, Stakeholder Management, Project Documentation, Project Management Software, Resource Management, Goal Setting, Performance Measurement, Strategic Thinking, Cost Benefit Analysis, Business Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Market Analysis

      Skills you'll gain: Value Propositions, Competitive Analysis, Target Market, Customer Acquisition Management, Market Opportunities, Business Modeling, Business Planning, Business Strategy, Product Management, Product Lifecycle Management

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Introduction to Generative AI Learning Path

      Skills you'll gain: Regulatory Compliance, Performance Tuning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Digital Marketing

      Skills you'll gain: Promotional Strategies, Content Marketing, Marketing Communications, Digital Marketing, Target Audience, Product Promotion, Marketing Strategies, Social Media Marketing, Marketing Planning, Strategic Marketing, Customer Relationship Management, Advertising, Customer Insights, AI Personalization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Brand Management, Email Marketing, Social Media Content, Branding, Search Engine Optimization, Social Media Marketing, Brand Marketing, Marketing Design, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      365 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Competitive Strategy

      Skills you'll gain: Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Planning, Organizational Strategy, Value Propositions, Market Analysis, Business Modeling, Process Analysis, Cost Benefit Analysis, Strategic Decision-Making, Market Opportunities, Business Analysis, Resource Management

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      63 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Market Research and Consumer Behavior

      Skills you'll gain: Survey Creation, Consumer Behaviour, Market Research, Marketing, Research Design, Customer Insights, Market Analysis, Business Research, Experimentation, Target Market, Data Collection, Business Marketing, Business-To-Consumer, Data Analysis, Decision Making, Psychology

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…101112…310

    In summary, here are 10 of our most popular marketing strategy courses

    • Generative AI for Growth Marketing: Starweaver
    • Sustainable Fashion: Copenhagen Business School
    • AI for Marketing: Emory University
    • International Entertainment and Sports Marketing: Yonsei University
    • Google AI Essentials: Google
    • Project Initiation: Starting a Successful Project: Google
    • Market Analysis: University of Minnesota
    • Introduction to Generative AI Learning Path: Google Cloud
    • Digital Marketing: Adobe
    • Brand Marketing and SEO Tools using Wix: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok