What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Status: Free Trial
Status: AI skills
Google
Google Data Analytics
Skills you'll gain: Data Presentation, Data Storytelling, Data Cleansing, Data Visualization, Data Validation, Rmarkdown, Data Integrity, Interactive Data Visualization, Data Ethics, Dashboard, Ggplot2, Data Quality, Stakeholder Communications, Data Literacy, Data Visualization Software, Data Analysis, SQL, Interviewing Skills, Analytical Skills, Applicant Tracking Systems
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
172K reviews
Beginner · Professional Certificate · 3 - 6 Months
Coursera Project Network
Getting Started in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Data Presentation, Data Analysis, User Accounts
4.4
Rating, 4.4 out of 5 stars
1.5K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Pennsylvania
Business Analytics
Skills you'll gain: People Analytics, Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Financial Statement Analysis, Analytics, Data-Driven Decision-Making, Operational Analysis, Descriptive Analytics, Predictive Analytics, Performance Measurement, Financial Analysis, Peer Review, Workforce Planning, Human Resources Management and Planning, Talent Management, Consumer Behaviour, Data Analysis, Financial Accounting
4.6
Rating, 4.6 out of 5 stars
18K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Google
Google Advanced Data Analytics
Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Regression Analysis, Statistical Analysis, Data Ethics, Statistics, Unsupervised Learning, Data Presentation, Data Visualization Software, Data Visualization, Data Analysis, Machine Learning, Data Manipulation, Data Science, Tableau Software, Interviewing Skills, Python Programming, Advanced Analytics
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
7.5K reviews
Advanced · Professional Certificate · 3 - 6 Months
Status: Free Trial
Google
Foundations: Data, Data, Everywhere
Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Data Literacy, Analytics, Spreadsheet Software, Business Analytics, Data Cleansing, Exploratory Data Analysis, Data Collection, Data Processing, Query Languages, Data Visualization Software, Data Visualization, SQL
4.8
Rating, 4.8 out of 5 stars
116K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Introduction to Data Analytics
Skills you'll gain: Data Storytelling, Data Visualization, Extract, Transform, Load, Data Analysis, Statistical Analysis, Big Data, Data Wrangling, Data Processing, Data Mining, Analytics, Data Warehousing, Data Science, Data Cleansing, Data Lakes, Data Collection, Relational Databases, Microsoft Excel
4.8
Rating, 4.8 out of 5 stars
19K reviews
Beginner · Course · 1 - 3 Months

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Coursera Project Network
Analyze Website Visitors with Google Analytics Segments
Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Web Analytics and SEO, Marketing Analytics, Customer Insights, Analysis, Marketing
4.5
Rating, 4.5 out of 5 stars
122 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Meta
Meta Front-End Developer
Skills you'll gain: Version Control, Unix Commands, HTML and CSS, User Interface and User Experience (UI/UX) Design, Jest (JavaScript Testing Framework), User Research, UI/UX Research, Git (Version Control System), Usability Testing, React.js, User Experience Design, Responsive Web Design, GitHub, Interaction Design, Data Structures, Front-End Web Development, Pseudocode, Cascading Style Sheets (CSS), Javascript, JavaScript Frameworks
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Google
Google Data Analytics Capstone: Complete a Case Study
Skills you'll gain: Analytical Skills, Data Analysis, Spreadsheet Software, Data Storytelling, Interviewing Skills, Data Presentation, LinkedIn, Dashboard, Business Analysis, Presentations, Portfolio Management, Data Visualization, Data Cleansing, Communication
4.8
Rating, 4.8 out of 5 stars
19K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Status: AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Customer Retention, Marketing, Marketing Channel, Campaign Management, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
42K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
University of Virginia
Product Analytics and AI
Skills you'll gain: Usability Testing, A/B Testing, Analytics, Product Management, Agile Methodology, Product Testing, User Experience, AI Personalization, Customer Insights, Product Development, Agile Software Development, Data-Driven Decision-Making, Data Science, Software Development
4.7
Rating, 4.7 out of 5 stars
488 reviews
Beginner · Course · 1 - 4 Weeks
Status: Preview
University of Washington
Social Media Data Analytics
Skills you'll gain: Text Mining, Statistical Analysis, Unstructured Data, R Programming, Data Visualization Software, Regression Analysis, Data Analysis, Scripting, Data Collection, Python Programming, Application Programming Interface (API)
4.1
Rating, 4.1 out of 5 stars
297 reviews
Intermediate · Course · 1 - 4 Weeks