• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Effectiveness
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "marketing effectiveness"

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Customer Retention, Marketing, Marketing Channel, Campaign Management, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Digital Advertising, Marketing Planning, ChatGPT, Generative AI, Marketing Strategies, Brand Strategy, Strategic Marketing, Content Marketing, Customer experience improvement, Branding, Customer Relationship Management, Brand Awareness, Marketing Design, Content Development and Management, Prompt Engineering, AI Personalization, Digital Marketing, Customer Insights, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      116 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Marketing Analytics, Media Planning, Marketing Effectiveness, Google Analytics, Key Performance Indicators (KPIs), Web Analytics, A/B Testing, Data Presentation, Performance Measurement, Marketing Strategies, Google Ads, Dashboard, Return On Investment, Online Advertising, Stakeholder Communications, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Strategic Marketing, Consumer Behaviour, Marketing, Brand Strategy, Marketing Planning, Customer experience strategy (CX), Marketing Channel, Brand Awareness, Target Market

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategy and Techniques, Content Creation, Customer experience strategy (CX), Marketing Analytics, Target Audience, Copywriting, Multimedia, Branding, Video Production, Business Ethics, Storytelling, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing Planning, Survey Creation, Product Strategy, Product Lining, Product Marketing, Target Market, Value Propositions, Consumer Behaviour, Market Research, Marketing Communications, Product Lifecycle Management, Market Analysis, Marketing, Product Management, Marketing Effectiveness, Marketing Strategies, Customer Insights, Marketing Channel, Marketing Strategy and Techniques, Marketing Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Manager

      Skills you'll gain: Agile Software Development, Product Management, New Product Development, Product Lifecycle Management, Agile Methodology, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Agile Project Management, Team Performance Management, Usability Testing, Project Management Life Cycle, Innovation, Agile Product Development, Market Analysis, Stakeholder Management, Business Planning, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Paid media, Social Media, Data Storytelling, Target Audience, Social Media Campaigns, Social Media Strategy, Social Media Marketing, Content Creation, Marketing Effectiveness, Content Performance Analysis, Customer experience strategy (CX), Advertising Campaigns, Marketing Budgets, Instagram, Presentations, Digital Marketing, Marketing, Brand Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Marketing Strategies, Competitive Analysis, Consumer Behaviour, Business-To-Consumer, Branding, Customer experience strategy (CX), Merchandising, Brand Strategy, E-Commerce, Technology Strategies, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      275 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google UX Design

      Skills you'll gain: UI/UX Research, User Research, Responsive Web Design, Wireframing, Usability Testing, Storyboarding, User Experience Design, Information Architecture, Design Research, Figma (Design Software), Sprint Retrospectives, Mockups, Cross Platform Development, Prototyping, User Experience, Usability, Persona (User Experience), Design Thinking, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      92K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, AI Personalization, Digital Advertising, Data Ethics, Email Marketing, Marketing, ChatGPT, Advertising, Digital Marketing, MarTech, Keyword Research, Advertising Campaigns, Content Creation, Artificial Intelligence, Large Language Modeling, Marketing Analytics, Social Media Marketing, Search Engine Optimization, Technical Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Beginner · Specialization · 1 - 3 Months

    1234…194

    In summary, here are 10 of our most popular marketing effectiveness courses

    • Google Digital Marketing & E-commerce: Google
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Assess for Success: Marketing Analytics and Measurement: Google
    • Introduction to Marketing: University of Pennsylvania
    • Think Outside the Inbox: Email Marketing: Google
    • The Strategy of Content Marketing: University of California, Davis
    • Marketing Strategy: IE Business School
    • IBM Product Manager: IBM
    • Meta Social Media Marketing: Meta
    • Retail Marketing Strategy: University of Pennsylvania

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok