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    • Google Ads

    Google Ads Courses

    Google Ads courses can help you learn how to create, manage, and optimize paid search campaigns to drive traffic and reach customers through Google’s advertising platform.

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    Find the Best Google Ads Course for Your Goals

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Keyword Research, Google Ads, Target Audience, Campaign Management, Pay Per Click Advertising, Advertising Campaigns, Search Engine Marketing, Copywriting, Online Advertising, Management Reporting, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Customer Retention, Marketing, Marketing Channel, Campaign Management, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Marketing Analytics, Media Planning, Marketing Effectiveness, Google Analytics, Key Performance Indicators (KPIs), Web Analytics, A/B Testing, Data Presentation, Performance Measurement, Marketing Strategies, Google Ads, Dashboard, Return On Investment, Online Advertising, Stakeholder Communications, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Presentation, Data Storytelling, Data Cleansing, Data Visualization, Data Validation, Rmarkdown, Data Integrity, Interactive Data Visualization, Data Ethics, Dashboard, Ggplot2, Data Quality, Stakeholder Communications, Data Literacy, Data Visualization Software, Data Analysis, SQL, Interviewing Skills, Analytical Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Create a Google Ads Search Campaign

      Skills you'll gain: Google Ads, Search Engine Marketing, Pay Per Click Advertising, Advertising Campaigns, Online Advertising, Campaign Management, Keyword Research, Marketing, Budget Management, Digital Advertising, Bidding, Advertising, Digital Marketing, Goal Setting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      709 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Advertising, Online Advertising, Persona Development, Digital Marketing, Keyword Research, Marketing, Web Analytics and SEO, Marketing Strategies, Pay Per Click Advertising, Target Audience, Customer Acquisition Management, Customer Engagement, Advertising, Web Content

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Course · 1 - 4 Weeks

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Marketing Channel, Digital Marketing, E-Commerce, Performance Measurement, Data-Driven Decision-Making, Marketing, Marketing Strategies, Digital Advertising, Marketing Analytics, Customer Analysis, Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Email Marketing, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Search Advertising with Google

      Skills you'll gain: Google Ads, Advertising Campaigns, Performance Analysis, Campaign Management, Search Engine Marketing, Pay Per Click Advertising, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Keyword Research, Digital Marketing, Advertising, Marketing, Key Performance Indicators (KPIs), Performance Management, Copywriting, Budget Management, Target Audience, Quality Assessment

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Advertising with Meta

      Skills you'll gain: Advertising Campaigns, Marketing Budgets, Facebook, Campaign Management, Advertising, Instagram, Social Media Campaigns, Social Media, Performance Analysis, Paid media, Social Media Marketing, Digital Advertising, Budgeting, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Ads for Beginners: Master Essentials & Fundamentals

      Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Advertising Campaigns, Campaign Management, Digital Advertising, Keyword Research, Marketing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Google Ads Search Certification Preparation

      Skills you'll gain: Google Ads, Campaign Management, Search Engine Marketing, Pay Per Click Advertising, Advertising Campaigns, Online Advertising, Digital Advertising, Marketing, Keyword Research, Digital Marketing, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI: Prompt Engineering Basics

      Skills you'll gain: Prompt Engineering, ChatGPT, Large Language Modeling, Artificial Intelligence, Technical Writing, Image Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to google ads

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    google ads search certification preparation
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    1234…197

    In summary, here are 10 of our most popular google ads courses

    • Google Ads for Beginners: Coursera Project Network
    • Google Digital Marketing & E-commerce: Google
    • Assess for Success: Marketing Analytics and Measurement: Google
    • Google Data Analytics: Google
    • Create a Google Ads Search Campaign: Coursera Project Network
    • Attract and Engage Customers with Digital Marketing: Google
    • Foundations of Digital Marketing and E-commerce: Google
    • Search Advertising with Google: Aptly
    • Advertising with Meta: Meta
    • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera Project Network

    Why Learn Google Ads?

    Google Ads is a powerful platform for reaching potential customers through paid search, display, video, and shopping ads. It plays a key role in digital marketing strategies by helping businesses increase visibility and measure performance. Learning Google Ads can help you build targeted campaigns, manage budgets, and improve ROI across online channels.

    Frequently Asked Questions about Google Ads

    Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate. These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.‎

    Yes. You can start learning Google Ad skills on Coursera for free in two ways:

    • Preview the first module of many Google Ads courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
    • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

    If you want to keep learning, earn a certificate in Google Ads, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

    You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.‎

    No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.‎

    Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing, PPC (pay-per-click) advertising, or freelance consulting. Earning a certificate can also help you stand out to employers or clients.‎

    The Google Ads Search Certification validates your ability to create and optimize Google Search campaigns. It covers topics like keyword strategy, bidding, and ad performance. You can build related skills through courses like Google Digital Marketing & E-commerce Professional Certificate on Coursera, which includes hands-on practice with Google Ads tools.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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