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    • Customer Segmentation

    Customer Segmentation Courses Online

    Learn customer segmentation techniques for targeted marketing. Understand how to group customers based on characteristics and behaviors.

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    Explore the Customer Segmentation Course Catalog

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      AI for Customer Experience with Chatbots and Analytics

      Skills you'll gain: Customer experience strategy (CX), Customer Engagement, Self Service Technologies, Customer Insights, Customer Data Management, Predictive Analytics, Artificial Intelligence, Return On Investment, Persona Development, Data-Driven Decision-Making, Generative AI

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Data-Driven Decision-Making, Analytics, Predictive Analytics, Descriptive Analytics, Consumer Behaviour, Data Analysis, Advanced Analytics, Business Analysis, Revenue Management, Descriptive Statistics, Data Collection, Predictive Modeling, Regression Analysis, Process Improvement and Optimization, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Dashboard, Business Software, Systems Integration, Data Integration, Sales Pipelines, Data Management, Productivity Software, Customer Service, Sales Operations, Marketing, Email Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      951 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Deep Learning with PyTorch : Image Segmentation

      Skills you'll gain: PyTorch (Machine Learning Library), Image Analysis, Deep Learning, Applied Machine Learning, Computer Vision, Python Programming

      4.3
      Rating, 4.3 out of 5 stars
      ·
      214 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      U

      University of Colorado Boulder

      Sustainable Marketing and Consumer Trends

      Skills you'll gain: Corporate Sustainability, Brand Marketing, Marketing Communications, Environmental Social And Corporate Governance (ESG), Advertising, Environmental Regulations, Strategic Communication, Emerging Technologies, Market Opportunities, Digital Marketing, Social Media, Regulatory Compliance, Engineering Management

      Build toward a degree

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Market Analysis

      Skills you'll gain: Value Propositions, Competitive Analysis, Target Market, Customer Acquisition Management, Market Opportunities, Business Modeling, Business Planning, Business Strategy, Product Management, Product Lifecycle Management

      Beginner · Course · 1 - 3 Months

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Advertising, Online Advertising, Persona Development, Digital Marketing, Keyword Research, Marketing, Web Analytics and SEO, Marketing Strategies, Pay Per Click Advertising, Target Audience, Customer Acquisition Management, Customer Engagement, Advertising, Web Content

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Starweaver

      Customer Relationship Management

      Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Business Relationship Management, Data-Driven Decision-Making, Customer Success Management, Marketing Analytics, Business Analytics, Target Market, Marketing Strategies, Sales Management, Performance Measurement, Performance Management, Business Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      228 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Voice of the Customer (VoC): Enhancing Experiences

      Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), User Feedback, Customer Engagement, Customer Insights, Customer Analysis, Continuous Improvement Process, Focus Group, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      123 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Customer Retention, Marketing, Marketing Channel, Campaign Management, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenerativeAI for Customer Success

      Skills you'll gain: AI Personalization, Customer Success Management, Generative AI Agents, Customer Engagement, Data Ethics, Customer experience improvement, Customer Data Management, Customer experience strategy (CX), Customer Service, Customer Support, Self Service Technologies, Business Process Automation, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      32 reviews

      Intermediate · Course · 1 - 4 Weeks

    • K

      Knowledge Accelerators

      Customer Service Fundamentals

      Skills you'll gain: Service Level Agreement, Problem Solving, Customer Support, Customer Service, Technical Support, Resource Management, Interpersonal Communications, Verbal Communication Skills, Customer Relationship Building, Active Listening, Communication, Writing and Editing, Technical Communication, Process Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular customer segmentation courses

    • AI for Customer Experience with Chatbots and Analytics: Coursera Instructor Network
    • Customer Analytics: University of Pennsylvania
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Deep Learning with PyTorch : Image Segmentation : Coursera Project Network
    • Sustainable Marketing and Consumer Trends: University of Colorado Boulder
    • Market Analysis: University of Minnesota
    • Attract and Engage Customers with Digital Marketing: Google
    • Customer Relationship Management: Starweaver
    • Voice of the Customer (VoC): Enhancing Experiences : Coursera Instructor Network
    • Google Digital Marketing & E-commerce: Google

    Frequently Asked Questions about Customer Segmentation

    Customer segmentation is the business practice of segmenting your customers into groups. Companies may segment their customers into groups based on a variety of important factors, like age, gender, interests, spending habits, and order history. By using marketing automation software to gather data and define the customer segments in this manner, companies can tailor their marketing messages to smaller, more specific groups with the hope that these relevant messages may increase customer engagement and purchases. Marketers may also use other factors like race, religion, income levels, and location in customer segmentation.‎

    It's valuable to learn customer segmentation because you could gain a fundamental understanding of how to better target customers by their purchasing habits and therefore increase sales for your business or organization. Customer segmentation is a key part of today’s marketing methodology. It helps companies analyze online marketing campaigns, study purchasing behaviors, and adjust marketing funnels. Using customer segmentation may help you learn about marketing analytics, data collection, and data-driven customer insights that are found in sales, social media, and email marketing practices. Having a sharp understanding of these topics could help you advance in your product management or marketing career.‎

    Some of the jobs that you might be able to work in by learning customer segmentation include customer segmentation analyst, account manager, consumer promotions, customer experience analyst, data analyst, customer success manager, and similar roles. Other jobs in marketing that require knowledge of customer segmentation as part of its work may include product manager, digital marketer, and client success manager. Because today’s marketing information is based heavily on customer data, having experience in data collection and analysis could also help tremendously in finding work in customer segmentation opportunities.‎

    Taking online courses to learn customer segmentation can build your knowledge base of marketing practices in a variety of industries, like e-commerce, consumer goods, insurance, transportation, and others. You may also be exposed to concepts like customer relationship management (CRM), customer purchase patterns, and marketing funnels in these courses. Learning customer segmentation in online courses may also help you better understand marketing automation software and related data tools used in customer segmentation work. By gaining this knowledge, you may also learn how to make better buying decisions as a consumer yourself.‎

    Online Customer Segmentation courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Segmentation skills. Choose from a wide range of Customer Segmentation courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Segmentation, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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