• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Preview
      Preview
      U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Customer Engagement, Personalized Service, Marketing, Data-Driven Decision-Making, Marketing Analytics, Business Intelligence, Digital Transformation, Market Intelligence, Artificial Intelligence, Business Strategy, Digital Marketing, Competitive Analysis, Network Analysis, Digital Media Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      311 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Online Advertising, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Marketing Strategies, Marketing, Paid media, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Marketing Planning, Customer Relationship Management, Customer Relationship Building, Marketing Communications, Digital Marketing, Marketing Channel, Corporate Sustainability, Business Ethics, Promotional Strategies, Value Propositions, Product Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      91 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Target Audience, Performance Analysis, Content Creation, Instagram, Growth Strategies, Content Strategy, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Market Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Marketing Channel, Target Audience, Customer Insights, Content Marketing, Persona Development, Performance Metric, E-Commerce, Email Marketing, Social Media Marketing, Customer Communications Management, Business Metrics, Brand Marketing, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      208 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Online Advertising, Keyword Research, Digital Marketing, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Pay Per Click Advertising, Web Analytics and SEO, Storytelling, Brand Management, Customer Relationship Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      217 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Content Marketing, Digital Advertising, Social Media Marketing, Digital Marketing, Marketing Strategies, Social Media, Social Media Strategy, Scheduling, Integrated Marketing Communications, Content Creation, Digital Transformation, Consumer Behaviour, Customer Insights, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      361 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Warehousing, SQL, Linux Commands, Database Administration, Web Scraping, IBM DB2, Bash (Scripting Language), Data Pipelines, Apache Airflow, Database Design, MySQL, Database Management, Database Architecture and Administration, Star Schema, Extract, Transform, Load, Relational Databases, Data Engineering, Generative AI, Jupyter, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Utilize LinkedIn for Career Search

      Skills you'll gain: LinkedIn, Professional Networking, Professional Development, Applicant Tracking Systems, Social Media, Job Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      264 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Facebook, Social Media Marketing, Digital Advertising, Social Media, Drive Engagement, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing, Advertising, Content Creation, Business Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Marketing Strategies, Competitive Analysis, Consumer Behaviour, Business-To-Consumer, Branding, Customer experience strategy (CX), Merchandising, Brand Strategy, E-Commerce, Technology Strategies, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      275 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Marketing Planning, Target Market, Competitive Analysis, Market Analysis, Market Research, Business Strategy, Business, Business Analysis, Auditing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      239 reviews

      Mixed · Course · 1 - 4 Weeks

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…8910…251

    In summary, here are 10 of our most popular search engine marketing courses

    • Artificial Intelligence in Marketing: University of Virginia
    • Marketing Digital: Universidad Austral
    • Marketing Strategy: Illinois Tech
    • Social Media Marketing: SkillUp EdTech
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Introduction to Digital Marketing: University of California, Irvine
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • IBM Relational Database Administrator: IBM
    • Utilize LinkedIn for Career Search: Coursera Project Network
    • Building a Business Presence With Facebook Marketing: Coursera Project Network

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok