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    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

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    Explore the Marketing Automation Course Catalog

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Customer Engagement, Business Marketing, Marketing Channel, Marketing Analytics, Social Media Marketing, Target Audience, Gmail, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Advertising, Marketing, Advertising Campaigns, Brand Management, Marketing Management, Marketing Planning, Media Planning, Strategic Communication, Promotional Strategies, Brand Awareness, Social Media Marketing, Digital Marketing, Public Relations, Consumer Behaviour, Communication Strategies, Communication

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Online Advertising, Digital Advertising, Search Engine Marketing, Social Media, Contextual Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Strategy, Paid media, Campaign Management, Keyword Research, Search Engine Optimization, Media Buying, Facebook, Data Ethics, Pinterest, Instagram

      4.6
      Rating, 4.6 out of 5 stars
      ·
      786 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Brand Management: Strategies for a Strong Brand

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Value Propositions, Governance, Corporate Sustainability, Storytelling, Environmental Social And Corporate Governance (ESG), Innovation, Customer Engagement, Data-Driven Decision-Making, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      171 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Marketing Communications, Event Marketing, Revenue Management, Marketing, Media and Communications, Social Media, Brand Loyalty, Public Relations, Crisis Management, Loyalty Programs, Press Releases, Marketing Strategies, Customer Engagement, Strategic Partnership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Descriptive Statistics, Customer Insights, Customer Demand Planning, Data Analysis, Pivot Tables And Charts, Exploratory Data Analysis, Marketing, Market Research, Social Media, Market Analysis, Business Analysis, Forecasting, Analytical Skills, Data Mining, Social Media Management, Marketing Effectiveness, Probability, Microsoft Excel

      4.3
      Rating, 4.3 out of 5 stars
      ·
      520 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to Generative AI Marketing

      Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering, Marketing, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, MarTech, Artificial Intelligence, Content Creation, Technology Roadmaps, Business Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Operational Excellence, Strategic Marketing, Business Operations, Marketing Strategy and Techniques, Manufacturing Operations, Consumer Behaviour, Organizational Strategy, Marketing, Marketing Planning, International Finance, Target Market, Marketing Psychology, Business Ethics, Global Marketing, International Relations, Marketing Strategies, Culture, Environmental Social And Corporate Governance (ESG)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      392 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Strategic Marketing, Consumer Behaviour, Marketing, Brand Strategy, Marketing Planning, Customer experience strategy (CX), Marketing Channel, Brand Awareness, Target Market

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      AI Foundations for Everyone

      Skills you'll gain: Prompt Engineering, Generative AI Agents, Generative AI, OpenAI, ChatGPT, Process Design, IBM Cloud, Machine Learning, Self Service Technologies, Business Process Automation, Artificial Intelligence, Deep Learning, Application Deployment, Automation, Large Language Modeling, Natural Language Processing, Technical Writing, Customer Service, Image Analysis, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Warehousing, SQL, Linux Commands, Database Administration, Web Scraping, IBM DB2, Bash (Scripting Language), Data Pipelines, Apache Airflow, Database Design, MySQL, Database Management, Database Architecture and Administration, Star Schema, Extract, Transform, Load, Relational Databases, Data Engineering, Generative AI, Jupyter, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Generative AI Agents, Data Literacy, Generative AI, Data Mining, Enterprise Architecture, Data Analysis, Data Science, Data Architecture, Strategic Decision-Making, OpenAI, Information Architecture, Data-Driven Decision-Making, Big Data, Data Management, Strategic Thinking, Artificial Intelligence, ChatGPT, Analytics, Business Process Automation, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      96K reviews

      Beginner · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing automation courses

    • Small Business Marketing Using YouTube: Coursera Project Network
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Brand Management: Strategies for a Strong Brand: Coursera Instructor Network
    • Sports Marketing: Northwestern University
    • Foundations of Marketing Analytics: Emory University
    • Introduction to Generative AI Marketing: Coursera Instructor Network
    • Business and Marketing Strategies: University of London
    • Introduction to Marketing: University of Pennsylvania
    • AI Foundations for Everyone: IBM

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