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    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Songwriting: Writing, Arranging, and Producing Music

      Skills you'll gain: File Management, Music Theory, Musical Composition, Music, Peer Review, Instrumental Music, Storytelling, Music Performance, Creativity, Performing Arts, Automation, Writing, Editing, Software Installation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Corporate Communications, Crisis Management, Marketing Communications, Communication Strategies, Corporate Sustainability, Brand Strategy, Branding, Brand Management, Storytelling, Business Ethics, Social Media, Persuasive Communication, Professional Networking, Writing, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      676 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Photography Basics and Beyond: From Smartphone to DSLR

      Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Graphic and Visual Design, Post-Production, Photo/Video Production and Technology, Digital Design, File Management, Adobe Creative Cloud, Creativity, Color Theory, Storytelling, Content Creation, Writing, Information Privacy, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      B

      Berklee

      Writing and Producing Music in Your Home Studio

      Skills you'll gain: Music, Musical Composition, Music Theory, Peer Review, Music Performance, Active Listening, Storytelling, Post-Production, Constructive Feedback, Editing, Creativity, Performing Arts, Media Production, Writing, Performance Tuning, Self-Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Business

      Skills you'll gain: Search Engine Marketing, Business Planning, Financial Statements, Keyword Research, Business Strategy, Digital Marketing, People Development, Strategic Leadership, Online Advertising, Search Engine Optimization, Leadership and Management, Content Marketing, Leadership Development, Accounting, Cash Flows, Financial Forecasting, Income Statement, Organizational Strategy, Profit and Loss (P&L) Management, Social Media Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      652 reviews

      Beginner · Specialization · 1 - 3 Months

    • O

      O.P. Jindal Global University

      Introduction to Academic Writing

      Skills you'll gain: Writing, Writing and Editing, Research, Journals, Policy Analysis, Research Design, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      126 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      UNSW Sydney (The University of New South Wales)

      Requirements Writing

      Skills you'll gain: Concision, Technical Writing, Requirements Management, Requirements Analysis, Business Requirements, Functional Requirement, Writing, User Requirements Documents, System Requirements, Product Requirements, Proofreading, Editing, Grammar, Style Guides, Verification And Validation, Systems Engineering

      4.6
      Rating, 4.6 out of 5 stars
      ·
      342 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Teaching Writing

      Skills you'll gain: Lesson Planning, Peer Review, Editing, Student-Centred Learning, Writing, Syllabus Development, Student Engagement, Writing and Editing, Instructional Strategies, Literacy, Teaching, Developing Training Materials, Storytelling, Empowerment, Differentiated Instruction, Course Development, Mentorship, Language Competency, Creativity, Constructive Feedback

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      High-Impact Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Communication Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Цифровий маркетинг і електронна комерція від Google

      Skills you'll gain: Email Marketing, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Target Audience, Search Engine Optimization, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • K

      Kennesaw State University

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Administrative Support and Clerical Tasks, Target Audience, Communication, Constructive Feedback

      4.3
      Rating, 4.3 out of 5 stars
      ·
      450 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      English for Effective Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Writing and Editing, Concision, Persuasive Communication, English Language, Grammar, Language Competency, Target Audience, Vocabulary

      4.5
      Rating, 4.5 out of 5 stars
      ·
      456 reviews

      Mixed · Course · 1 - 3 Months

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    1…789…17

    In summary, here are 10 of our most popular copywriting courses

    • Songwriting: Writing, Arranging, and Producing Music: Berklee
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • Photography Basics and Beyond: From Smartphone to DSLR: Michigan State University
    • Writing and Producing Music in Your Home Studio: Berklee
    • Introduction to Business: University of California, Irvine
    • Introduction to Academic Writing: O.P. Jindal Global University
    • Requirements Writing: UNSW Sydney (The University of New South Wales)
    • Teaching Writing: Johns Hopkins University
    • High-Impact Business Writing: University of California, Irvine
    • Цифровий маркетинг і електронна комерція від Google: Google

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Top courses include The Strategy of Content Marketing from UC Davis, Good with Words: Writing and Editing from the University of Michigan, and Social Media Marketing from Northwestern University. These programs cover persuasive writing techniques, content strategy, and how to craft copy that drives results.‎

    Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

    Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

    Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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