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Study product development for bringing new products to market. Learn about ideation, market research, and product lifecycle management.
The language used throughout the course, in both instruction and assessments.
Product development is the collective actions and procedures of creating a new product and bringing it to an intended audience. Product development captures the entire timeline of the product ideation, forming its reason for usage, testing and analyzing the product, and delivering it within budget and on schedule to customers. to bring a new product from idea to final product. Product development is used in many industries, from software and hardware products to consumer goods products. Product development is an evolving industry, one that moves faster in the software field. Think of the digital products you use that are constantly being improved to improve the customer experience.
Learning how to turn an idea into a final product can be very rewarding to a person interested in knowing how products go to market. In learning product development, you will gain a deeper understanding of the necessary steps involved in the process. These steps include bringing new value to customers, helping your company continue to generate sales and profit, and ultimately, improving society in some way. You will also learn how products go through a series of steps like market segmentation, growth potential, and competitive analysis before going to market as well as how they can be analyzed and improved after consumer feedback.
Careers that typically use product development include product engineering roles, product development and brand manager roles, quality engineer roles, data product manager roles, and similar product-related jobs. These types of roles are available in many industries, including financial, software and IT, consumer goods, equipment manufacturing, and engineering. Working as a product developer means you might keep continual tabs on your product throughout the course of your workday or week. A product development manager will use deep data insights about customers’ experiences to tweak products to make a successful work environment for all involved.
Learning about product development from online courses on Coursera can help you gain a key understanding of the mechanics of product development, which includes the product pipeline, product testing and analysis, market competition, design and production, and more. Taking online courses on product development can also provide richer knowledge about product improvement processes, like mapping the customer journey, learning how and why customers are using certain features in a product, and how to respond accordingly.
Online Product Development courses offer a convenient and flexible way to enhance your knowledge or learn new Product Development skills. Choose from a wide range of Product Development courses offered by top universities and industry leaders tailored to various skill levels.
When looking to enhance your workforce's skills in Product Development, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.