• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Social Media Content, Content Marketing, Social Media Strategy, Social Media Marketing, Creative Design, Target Audience, Marketing Communications, Digital Marketing, Cross-Channel Marketing, Digital Design, Generative AI, Marketing Strategies, Personalized Service, Campaign Management, Content Strategy, Data Ethics, Graphic Design, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      D

      DeepLearning.AI

      DeepLearning.AI Data Analytics

      Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Data Presentation, Analytics, Data Literacy, Data Analysis, Google Sheets, Regression Analysis, Statistical Analysis, Spreadsheet Software, LinkedIn, Statistics, Statistical Hypothesis Testing, Web Scraping, Pandas (Python Package), Relational Databases, Data Ethics, Time Series Analysis and Forecasting, Descriptive Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      144 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Analyst

      Skills you'll gain: Business Analysis, Requirements Elicitation, Business Process Modeling, Data Storytelling, Stakeholder Management, Process Mapping, Pivot Tables And Charts, Agile Methodology, Requirements Management, Digital Transformation, Dashboard, Requirements Analysis, Work Breakdown Structure, Business Requirements, Stakeholder Engagement, Data Cleansing, Excel Formulas, Business Analytics, Business Workflow Analysis, Business Systems Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Marketing analytics: Know your customers

      Skills you'll gain: Customer Insights, Digital Media Strategy, Marketing Analytics, Customer Data Management, Data Integration, Digital Marketing, Customer experience strategy (CX), Social Media Marketing, Data-Driven Decision-Making, Big Data, Consumer Behaviour, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      444 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Data-Driven Decision-Making, Analytics, Predictive Analytics, Descriptive Analytics, Consumer Behaviour, Data Analysis, Advanced Analytics, Business Analysis, Revenue Management, Descriptive Statistics, Data Collection, Predictive Modeling, Regression Analysis, Process Improvement and Optimization, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Integrated Marketing Communications, Key Performance Indicators (KPIs), Social Media Marketing, Marketing Budgets, Content Marketing, Peer Review, Social Media, Social Media Strategy, Social Media Management, Advertising, Target Audience, Big Data, Business Metrics, Performance Metric, Data Collection, Content Creation, Marketing Effectiveness, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Customer Retention, Customer Analysis, Marketing Automation, Customer experience strategy (CX), Personalized Service, Marketing Effectiveness, Prompt Engineering, Customer Insights, ChatGPT, Customer Acquisition Management, Marketing Analytics, Customer experience improvement, Marketing, Marketing Strategies, MarTech, Consumer Behaviour, Business Marketing, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      38 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Digital Advertising, Marketing Planning, ChatGPT, Generative AI, Marketing Strategies, Brand Strategy, Strategic Marketing, Content Marketing, Customer experience improvement, Branding, Customer Relationship Management, Brand Awareness, Marketing Design, Content Development and Management, Prompt Engineering, AI Personalization, Digital Marketing, Customer Insights, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      116 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Advanced Tools for Digital Marketing Analytics

      Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Analytics, Predictive Analytics, Marketing Strategies, Digital Advertising, Data Ethics, Data Analysis, Natural Language Processing, Business Ethics, Automation, Artificial Intelligence, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      People Analytics

      Skills you'll gain: People Analytics, Performance Measurement, Workforce Planning, Human Resources Management and Planning, Talent Management, Organizational Effectiveness, Workforce Management, Employee Performance Management, Analytics, Performance Management, Data Analysis, Data-Driven Decision-Making, Collaboration, Employee Retention, Network Analysis, Predictive Analytics, Diversity Equity and Inclusion Initiatives

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Text Marketing Analytics

      Skills you'll gain: Network Analysis, Supervised Learning, Marketing Analytics, Unsupervised Learning, Deep Learning, Unstructured Data, Text Mining, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Market Analysis, Machine Learning, Performance Metric, JSON, Data Visualization Software, Natural Language Processing, Machine Learning Methods, Data Analysis, Marketing, Social Media

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1234…342

    In summary, here are 10 of our most popular marketing analytics courses

    • Adobe Marketing Specialist: Adobe
    • DeepLearning.AI Data Analytics: DeepLearning.AI
    • IBM Business Analyst: IBM
    • Marketing analytics: Know your customers: Macquarie University
    • Customer Analytics: University of Pennsylvania
    • Social Media Marketing: Northwestern University
    • AI for Marketing: Emory University
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Advanced Tools for Digital Marketing Analytics: Unilever
    • Think Outside the Inbox: Email Marketing: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok