• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      L

      Liberty Mutual Insurance

      Prospecting and Selling Insurance

      Skills you'll gain: Overcoming Objections, Closing (Sales), Sales Prospecting, Insurance Sales, Prospecting and Qualification, Customer Relationship Building, Sales Presentation, Customer Retention, Lead Generation, Sales Process, Consultative Selling, Cross Selling, Cold Calling, Sales Strategy, Upselling, Relationship Building, Needs Assessment, Active Listening

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      L

      Lund University

      1.5° Lifestyles: Mainstreaming Everyday Sustainability

      Skills you'll gain: Environmental Issue, Socioeconomics, Environmental Science, Environment and Resource Management, Systems Thinking, Sustainability Reporting, Social Justice, Environmental Policy, Community Development, Consumer Behaviour, Overcoming Obstacles, Economics, Education and Training, Nutrition and Diet, Critical Thinking

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Improving Customer Retention

      Skills you'll gain: Customer Retention, Brand Loyalty, Customer Relationship Management, Loyalty Programs, Customer Relationship Building, Customer Service, Customer Engagement, Customer experience improvement, Customer Analysis, Customer Insights, Consumer Behaviour, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Goodwill Industries International

      The Digital Divide

      Skills you'll gain: Disabilities, Cultural Diversity, Digital Transformation, Web Content Accessibility Guidelines, Diversity Equity and Inclusion Initiatives, Digital Communications, Community Development, End User Training and Support, Data Collection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create an Employee Feedback Survey with TypeForm

      Skills you'll gain: Employee Surveys, Surveys, User Feedback, Employee Training, Constructive Feedback, Dashboard, Presentations, Data Sharing, Customer experience improvement, User Accounts

      4.7
      Rating, 4.7 out of 5 stars
      ·
      43 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      N

      National Taiwan University

      Edible Insects

      Skills you'll gain: Food and Beverage, Food Safety and Sanitation, Law, Regulation, and Compliance, Innovation, Nutrition and Diet, Cultural Diversity, Packaging and Labeling, Environment, Social Sciences, Environmental Science, Production Process, Ethical Standards And Conduct, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESADE Business and Law School

      Modelos de empresa familiar: del capitán al grupo inversor

      Skills you'll gain: Succession Planning, Business Modeling, Organizational Structure, Business Management, Systems Thinking, Business Leadership, Business Strategy, Governance, Change Management, Decision Making, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      56 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Columbia University

      HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Social/Peer Perspective)

      Skills you'll gain: Care Coordination, Patient Coordination, Health Informatics, Health Care, Healthcare Industry Knowledge, Health Systems, Patient Education And Counseling, Health Administration, Health Technology, Primary Care, Healthcare Ethics, Health Policy, Health Care Procedure and Regulation, Electronic Medical Record, Health Information Management, Data Sharing, Interoperability, Quality Assurance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Fandom, Social Media, and Authenticity in the Digital Age

      Skills you'll gain: Blogs, Social Media, Media and Communications, Liberal Arts, Electronic Media, Digital Publishing, Content Creation, Diversity Awareness, Instagram, Analysis, Social Studies, Cultural Diversity, Culture, Sociology, Creativity, Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Banco Interamericano de Desarrollo

      La era digital en América Latina y el Caribe

      Skills you'll gain: Digital Transformation, Big Data, Public Policies, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Internet Of Things, Emerging Technologies, Governance, Telecommunications

      4.9
      Rating, 4.9 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      UX/UI Design Fundamentals: Usability and Visual Principles

      Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Research, Usability, User Interface (UI) Design, Graphic and Visual Design, Interaction Design, Prototyping, User Centered Design, Typography, Persona Development

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Learn to Teach Java: Inheritance and Recursion

      Skills you'll gain: Cultural Responsiveness, Java, Object Oriented Programming (OOP), Pedagogy, Object Oriented Design, Computer Programming, Programming Principles, Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    genai for social media marketing specialists
    social media marketing and brand advocacy
    1…262263264…391

    In summary, here are 10 of our most popular social media marketing courses

    • Prospecting and Selling Insurance: Liberty Mutual Insurance
    • 1.5° Lifestyles: Mainstreaming Everyday Sustainability: Lund University
    • Improving Customer Retention: Coursera Instructor Network
    • The Digital Divide: Goodwill Industries International
    • Create an Employee Feedback Survey with TypeForm: Coursera Project Network
    • Edible Insects: National Taiwan University
    • Modelos de empresa familiar: del capitán al grupo inversor: ESADE Business and Law School
    • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Social/Peer Perspective): Columbia University
    • Fandom, Social Media, and Authenticity in the Digital Age: University of Colorado Boulder
    • La era digital en América Latina y el Caribe: Banco Interamericano de Desarrollo

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok