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    • Web Analytics

    Web Analytics Courses Online

    Master web analytics for measuring online performance. Learn to analyze web traffic, user behavior, and marketing effectiveness using tools like Google Analytics.

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    Explore the Web Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics Capstone

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Analytics, Peer Review, Business Analysis, Performance Measurement, Marketing Analytics, Business Solutions, Business Planning, Business Strategy, Strategic Thinking, Strategic Planning, Business Strategies, Key Performance Indicators (KPIs), Digital Advertising, Advertising

      4.5
      Rating, 4.5 out of 5 stars
      ·
      767 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Excel

      Skills you'll gain: Excel Macros, Prompt Engineering, Microsoft Excel, Data Cleansing, Excel Formulas, Pivot Tables And Charts, Microsoft Copilot, Dashboard, Forecasting, Data Presentation, Data Storytelling, Data Processing, Data Visualization Software, Data Manipulation, Data Visualization, Predictive Modeling, Data Quality, Statistical Analysis, Data Transformation, Data Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      101 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Machine Learning

      Skills you'll gain: Regression Analysis, Applied Machine Learning, Feature Engineering, Machine Learning, Image Analysis, Unsupervised Learning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Bayesian Statistics, Statistical Modeling, Artificial Intelligence, Deep Learning, Data Mining, Computer Vision, Statistical Machine Learning, Predictive Analytics, Text Mining, Machine Learning Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Financial Market, Market Analysis, Artificial Intelligence and Machine Learning (AI/ML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Consumer Behaviour, Google Analytics, Marketing, Digital Marketing, User Research, Content Strategy, Web Content

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Energy Production, Distribution & Safety

      Skills you'll gain: Electrical Substation, Electrical Power, Electric Power Systems, Electrical Systems, Environmental Regulations, Energy and Utilities, Basic Electrical Systems, Electrical Safety, Safety Training, Electrical Equipment, Occupational Safety and Health Administration (OSHA), Low Voltage, Hazard Communication (HazCom), Environment Health And Safety, Workforce Development, Economics, Construction, Project Design, Environment, Environmental Engineering

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Accounting Data Analytics

      Skills you'll gain: Machine Learning Algorithms, Jupyter, Tableau Software, Matplotlib, Data Visualization Software, Unsupervised Learning, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data Manipulation, Machine Learning, Excel Macros, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Data Processing, Analytics, SQL, Supervised Learning, Accounting and Finance Software, Specialized Accounting

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      564 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Introduction to Machine Learning

      Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Unsupervised Learning, Supervised Learning, Regression Analysis, Dimensionality Reduction, Statistical Inference, Predictive Modeling, Data Processing, Data Access, Anomaly Detection, Machine Learning, Machine Learning Algorithms, Classification And Regression Tree (CART), Scikit Learn (Machine Learning Library), Statistical Analysis, Data Analysis, Statistical Modeling, Applied Machine Learning, Data Cleansing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Visualization with Python

      Skills you'll gain: Data Visualization Software, Plotly, Data Visualization, Dashboard, Interactive Data Visualization, Matplotlib, Seaborn, Data Presentation, Data Analysis, Geospatial Information and Technology, Pandas (Python Package), Scatter Plots, Histogram, Heat Maps, Box Plots

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Data Management and Communication

      Skills you'll gain: Data Storytelling, Revenue Recognition, Financial Statements, Data Presentation, Data Visualization, Accrual Accounting, Cash Flows, Financial Accounting, Data Collection, Bookkeeping, Business Analytics, Income Statement, Data Visualization Software, Business Valuation, Balance Sheet, Data Quality, Analytics, Asset Management, Data Processing, Information Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Programming with JavaScript

      Skills you'll gain: Jest (JavaScript Testing Framework), Web Development Tools, Javascript, Unit Testing, Web Applications, Programming Principles, Object Oriented Programming (OOP), Scripting Languages, Event-Driven Programming, Node.JS, Scripting, JSON, Computer Programming, Test Case, Data Structures, Debugging, Package and Software Management, Program Development, Development Environment, Functional Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.7K reviews

      Beginner · Course · 1 - 3 Months

    Web Analytics learners also search

    Analytics
    Business Analytics
    Digital Analytics
    Financial Analytics
    Social Media Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…222324…434

    In summary, here are 10 of our most popular web analytics courses

    • Business Analytics Capstone: University of Pennsylvania
    • Microsoft Excel: Microsoft
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • Machine Learning: University of Washington
    • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
    • Introduction to Google SEO: University of California, Davis
    • Energy Production, Distribution & Safety: University at Buffalo
    • Accounting Data Analytics: University of Illinois Urbana-Champaign
    • IBM Introduction to Machine Learning: IBM
    • Data Visualization with Python: IBM

    Skills you can learn in Mobile And Web Development

    Web (13)
    Mobile App (9)
    Javascript (8)
    Mobile Application Development (8)
    Web Development (8)
    Android Software Development (7)
    CSS (6)
    Programming Language (6)
    Web Application (6)
    Android Studio (5)
    Angularjs (5)
    Computer Program (5)

    Frequently Asked Questions about Web Analytics

    Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.‎

    You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.‎

    Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.‎

    Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.‎

    Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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