• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • A B Testing

    A/B Testing Courses Online

    Learn A/B testing to optimize web performance and marketing strategies. Understand statistical methods for experiment analysis.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the A/B Testing Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Tools for Data Science

      Skills you'll gain: Jupyter, Data Visualization Software, Data Science, GitHub, Big Data, R Programming, Statistical Programming, Application Programming Interface (API), Machine Learning, Cloud Computing, Git (Version Control System), Version Control, Other Programming Languages, Query Languages

      4.5
      Rating, 4.5 out of 5 stars
      ·
      30K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Leading People and Teams

      Skills you'll gain: Talent Management, Team Motivation, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Team Leadership, People Development, Team Performance Management, Employee Onboarding, Employee Coaching, Conflict Management, Employee Engagement, Interviewing Skills, Persuasive Communication, Leadership, Professional Networking, Business Leadership, Leadership Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Stanford University

      Introduction to Statistics

      Skills you'll gain: Descriptive Statistics, Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Quantitative Research, Data Collection, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      C, Go, and C++: A Comprehensive Introduction to Programming

      Skills you'll gain: C++ (Programming Language), Go (Programming Language), Debugging, C (Programming Language), Data Structures, Object Oriented Programming (OOP), Software Design Patterns, Object Oriented Design, Code Review, Programming Principles, Computer Programming, Unit Testing, Algorithms, Command-Line Interface, Program Development, Integrated Development Environments, Software Testing, Computer Science, Computational Thinking, Graph Theory

      4.5
      Rating, 4.5 out of 5 stars
      ·
      9.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Applied DevOps Engineering

      Skills you'll gain: User Story, CI/CD, Istio, Open Web Application Security Project (OWASP), Continuous Integration, Kubernetes, Application Deployment, Test Driven Development (TDD), Gherkin (Scripting Language), Jenkins, Agile Software Development, DevOps, Code Coverage, Cloud-Native Computing, OpenShift, Cloud Applications, Secure Coding, Grafana, System Monitoring, Agile Methodology

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.2K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Customer Analysis, Marketing Strategies, Marketing Channel, Digital Media Strategy, Instagram

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Blogs, Content Development and Management, Social Media

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Capstone: Applying Project Management in the Real World

      Skills you'll gain: Project Management, Milestones (Project Management), Project Management Life Cycle, Project Closure, Data Storytelling, Report Writing, Requirements Analysis, Project Risk Management, Project Scoping, Timelines, Stakeholder Management, Project Planning, Project Documentation, Presentations, Stakeholder Communications, Quality Management, Goal Setting, Interviewing Skills, Generative AI Agents, Communication Strategies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Business Intelligence

      Skills you'll gain: Data Modeling, Stakeholder Engagement, Business Intelligence, Extract, Transform, Load, Database Design, Dashboard, Data Integration, Professional Networking, Data Pipelines, Data Warehousing, Business Analytics, Real Time Data, Business Reporting, Data-Driven Decision-Making, Data Storytelling, Data Presentation, Interviewing Skills, Applicant Tracking Systems, Professional Development, LinkedIn

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.1K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • U

      Universitat Autònoma de Barcelona

      Primeros Auxilios Psicológicos (PAP)

      Skills you'll gain: Crisis Intervention, First Aid, Emergency Response, Emergency Services, Community Mental Health Services, Stress Management, Trauma Care, Mental Health, Disabilities, Psychology, Pediatrics, Working With Children, Interpersonal Communications, Cultural Sensitivity, Child Development

      4.9
      Rating, 4.9 out of 5 stars
      ·
      11K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Databases and SQL for Data Science with Python

      Skills you'll gain: SQL, Relational Databases, Stored Procedure, Databases, Query Languages, Jupyter, Data Manipulation, Data Analysis, Pandas (Python Package), Transaction Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      SQL for Data Science

      Skills you'll gain: Data Governance, SQL, Data Quality, Database Design, Query Languages, Data Manipulation, Data Modeling, Relational Databases, Data Analysis, Data Cleansing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    A/B Testing learners also search

    ETL Testing
    Pen Testing
    Usability Testing
    Advanced Pen Testing
    Performance Management
    Systems Engineering
    Computing
    Parallel Programming
    1…212223…834

    In summary, here are 10 of our most popular a/b testing courses

    • Tools for Data Science: IBM
    • Leading People and Teams: University of Michigan
    • Introduction to Statistics: Stanford University
    • C, Go, and C++: A Comprehensive Introduction to Programming: University of California, Santa Cruz
    • IBM Applied DevOps Engineering: IBM
    • Introduction to Social Media Marketing: Meta
    • Build a Full Website using WordPress: Coursera Project Network
    • Capstone: Applying Project Management in the Real World: Google
    • Google Business Intelligence: Google
    • Primeros Auxilios Psicológicos (PAP): Universitat Autònoma de Barcelona

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about A B Testing

    A/B testing, also known as split testing, is a method used to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. It involves dividing the audience into two groups and showing each group a different variant (A or B) to analyze user behavior, engagement, and conversion rates. By measuring the impact of changes between the two versions, businesses can make data-driven decisions to optimize their strategies and achieve better outcomes.‎

    To excel in A/B testing, it's beneficial to have a combination of technical and analytical skills. Some key skills to focus on include:

    • Statistical analysis: Understanding statistical concepts and hypothesis testing is essential for drawing meaningful conclusions from A/B test results.
    • Experimental design: Knowledge of experimental design principles helps in designing valid and reliable A/B tests.
    • Data analysis: Proficiency in data analysis using tools like Excel, Python, or R enables you to analyze and interpret test data accurately.
    • Web analytics: Familiarity with web analytics platforms such as Google Analytics allows you to track user behavior and measure key metrics.
    • Critical thinking: The ability to think critically and draw actionable insights from test results is crucial in making informed decisions.
    • Communication skills: Effectively communicating test results and recommendations to stakeholders is important for driving organizational change.‎

    A/B testing skills are valuable in several job roles across industries, including:

    • Conversion Rate Optimization (CRO) Specialist
    • Data Analyst
    • Digital Marketing Analyst
    • UX/UI Designer
    • Product Manager
    • E-commerce Manager
    • Marketing Strategist
    • Growth Hacker
    • Web Analyst
    • Optimization Consultant These roles involve leveraging A/B testing techniques to improve user experiences, optimize marketing campaigns, and drive business growth.‎
    • Analytical mindset: A strong analytical approach and attention to detail are essential for designing effective tests and interpreting results accurately.
    • Curiosity and creativity: A/B testing requires constantly generating hypotheses, exploring different ideas, and seeking innovative solutions.
    • Problem-solving skills: Being able to identify pain points, formulate hypotheses, and find data-driven solutions is crucial in A/B testing.
    • Comfort with data: A comfort level with data analysis and statistical concepts is beneficial for drawing insights and making informed decisions.
    • Collaboration skills: A/B testing often involves working with cross-functional teams, requiring effective communication and collaboration.‎

    Several topics are related to A/B testing that can further enhance your skills and knowledge. Some of these topics include:

    • Experimental design and statistical analysis
    • Multivariate testing
    • User experience (UX) design principles
    • Web analytics and data visualization
    • Customer behavior analysis
    • Conversion rate optimization (CRO) strategies
    • Digital marketing and advertising principles
    • Machine learning and predictive analytics
    • Data-driven decision-making
    • Ethical considerations in A/B testing‎

    Online A/B Testing courses offer a convenient and flexible way to enhance your knowledge or learn new A/B Testing skills. Choose from a wide range of A/B Testing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in A/B Testing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok