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    • Viral Marketing

    Viral Marketing Courses Online

    Master viral marketing strategies for increasing brand awareness. Learn to create content that engages audiences and encourages sharing.

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    Explore the Viral Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Intégrer des applications dans votre Dashboard Hootsuite

      Skills you'll gain: Systems Integration, Dashboard, Cloud Applications, Software Installation, Content Performance Analysis, Social Media Management, Social Media, User Accounts, Media Strategy

      Beginner · Guided Project · Less Than 2 Hours

    • F

      Fundação Instituto de Administração

      Strategic Marketing

      Skills you'll gain: Marketing Planning, Strategic Marketing, Global Marketing, Business-To-Consumer, Marketing, Business Strategy, Marketing Strategy and Techniques, Value Propositions, B2B Sales, Business Ethics, Customer experience strategy (CX), Customer Analysis, Customer Insights, Market Research

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Einführung in Facebook Audience Insights

      Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Social Media Landscape

      Skills you'll gain: Social Media, Social Media Strategy, Marketing Communications, Target Audience, Brand Strategy, Shared Media, Persuasive Communication, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Legal Risk, Consumer Behaviour

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Créez des infographies avec Piktochart

      Skills you'll gain: Data Visualization, Process Flow Diagrams, Presentations, Content Creation, Marketing Collateral

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Как таргетировать группу пользователей в Twitter?

      Skills you'll gain: Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Advertising, Global Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Diseña historias para Instagram y Facebook con Easil

      Skills you'll gain: Instagram, Social Media Content, Animations, Social Media, Content Creation, Facebook, Social Media Marketing, Graphical Tools, Digital Design

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Gestión de clientes potenciales con Hubspot

      Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Service Level Agreement, Sales Pipelines, Sales Process, Workflow Management, Prospecting and Qualification, Customer Acquisition Management, Marketing Automation, Dashboard, Email Marketing, Performance Measurement, Key Performance Indicators (KPIs), Prioritization

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      إختيار الهدف المثالي للحملات الإعلانية على Facebook

      Skills you'll gain: Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Social Media Campaigns, Social Media, Paid media, Digital Advertising, Promotional Strategies, Target Audience, Drive Engagement

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Как пользоваться Twitter Ad Manager и смотреть результаты

      Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Zielsetzung für eine Facebook Werbekampagne

      Skills you'll gain: Facebook, Social Media, Social Media Marketing, Social Media Campaigns, Marketing Budgets, Advertising Campaigns, Social Media Content, Social Media Strategy, Digital Advertising, Marketing, Customer Engagement

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      UX: Research Process

      Skills you'll gain: Information Architecture, Design Thinking, User Experience Design, Persona (User Experience), User Research, Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling

      Intermediate · Course · 1 - 3 Months

    Viral Marketing learners also search

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    In summary, here are 10 of our most popular viral marketing courses

    • Intégrer des applications dans votre Dashboard Hootsuite: Coursera Project Network
    • Strategic Marketing: Fundação Instituto de Administração
    • Einführung in Facebook Audience Insights: Coursera Project Network
    • The Social Media Landscape: University of Colorado Boulder
    • Créez des infographies avec Piktochart: Coursera Project Network
    • Как таргетировать группу пользователей в Twitter? : Coursera Project Network
    • Diseña historias para Instagram y Facebook con Easil: Coursera Project Network
    • Gestión de clientes potenciales con Hubspot: HubSpot Academy
    • إختيار الهدف المثالي للحملات الإعلانية على Facebook: Coursera Project Network
    • Как пользоваться Twitter Ad Manager и смотреть результаты: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Viral Marketing

    Viral marketing refers to a marketing strategy that aims to promote a product, service, or brand by creating and distributing content that spreads rapidly and organically through online platforms and social media networks. The goal is to generate high levels of visibility and engagement by leveraging the power of social sharing and word-of-mouth marketing. Viral marketing campaigns often rely on creative, entertaining, or controversial content that encourages users to share it with their networks, resulting in exponential reach and brand exposure.‎

    To excel in viral marketing, you need to develop the following skills:

    • Content Creation: Ability to create compelling, shareable content in various formats such as videos, infographics, memes, or interactive experiences.
    • Social Media Marketing: Proficiency in leveraging social media platforms to maximize reach, engagement, and virality of marketing campaigns.
    • Copywriting and Messaging: Skills in crafting persuasive and engaging copy that resonates with the target audience and prompts them to share.
    • Trend Spotting: Aptitude for identifying emerging trends, cultural references, or popular topics that can be incorporated into marketing campaigns for increased virality.
    • Analytics and Tracking: Knowledge of marketing analytics tools to track and measure the performance of viral campaigns, including reach, engagement, and conversion rates.
    • Consumer Psychology: Understanding of human behavior and motivation to create content that elicits emotional responses and encourages sharing.
    • Influencer Marketing: Familiarity with influencer marketing strategies and the ability to collaborate with influencers to amplify the reach of viral campaigns.
    • Viral Campaign Optimization: Skills in analyzing campaign data, identifying areas for improvement, and optimizing content and distribution strategies to enhance virality.
    • Branding and Positioning: Ability to align viral marketing efforts with brand values, messaging, and positioning to ensure consistency and brand recognition.
    • Communication and Collaboration: Effective communication skills to work with cross-functional teams, agencies, or influencers involved in viral marketing campaigns.‎

    With viral marketing skills, you can pursue various job opportunities, including:

    • Digital Marketing Specialist
    • Social Media Manager
    • Content Marketer
    • Brand Strategist
    • Influencer Marketing Manager
    • Digital Advertising Specialist
    • Growth Hacker
    • Public Relations Specialist
    • Campaign Manager
    • Social Media Analyst

    These roles involve developing and executing viral marketing campaigns, managing social media channels, creating engaging content, analyzing campaign performance, and driving brand awareness and customer engagement.‎

    Viral marketing is well-suited for individuals who possess the following qualities:

    • Creativity: Ability to think outside the box and come up with innovative and shareable ideas for marketing campaigns.
    • Digital Natives: Familiarity with social media platforms, online trends, and the ability to navigate digital environments with ease.
    • Analytical Thinkers: Aptitude for analyzing campaign data, identifying patterns, and optimizing strategies for maximum virality.
    • Excellent Communication Skills: Ability to convey messages effectively, create engaging content, and collaborate with teams and influencers.
    • Trend Spotters: Keen eye for identifying emerging trends, cultural references, or viral content opportunities relevant to the target audience.
    • Quick Learners: Willingness to adapt to changing digital landscapes, new social media platforms, and evolving consumer behaviors.
    • Adaptability: Ability to respond to viral content opportunities swiftly, adjust strategies, and capitalize on emerging trends.
    • Brand Awareness: Understanding of brand values, messaging, and positioning to ensure viral campaigns align with the brand's identity.
    • Passion for Consumer Behavior: Curiosity about human psychology, social dynamics, and what motivates people to engage and share content.
    • Resilience: Ability to handle both positive and negative reactions to viral campaigns and adapt strategies accordingly.‎

    Several topics are related to viral marketing that you can study to enhance your skills and knowledge, including:

    • Content Marketing
    • Social Media Marketing
    • Digital Advertising
    • Influencer Marketing
    • Branding and Positioning
    • Consumer Behavior
    • Storytelling and Narrative Techniques
    • Trend Analysis and Prediction
    • Viral Campaign Case Studies
    • Data Analytics and Tracking

    Exploring these topics through online courses, certifications, case studies, and practical exercises will provide you with insights and strategies to create and implement effective viral marketing campaigns, maximize reach and engagement, and leverage the power of social sharing to drive brand awareness and growth.‎

    Online Viral Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Viral Marketing skills. Choose from a wide range of Viral Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Viral Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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