• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Digital Analytics Course Catalog

    • Status: New
      New
      Status: Preview
      Preview
      S

      Simplilearn

      Data Analytics Course with Generative AI

      Skills you'll gain: Extract, Transform, Load, Generative AI, Predictive Modeling, Advanced Analytics, Exploratory Data Analysis, Data Storytelling, Analytics, Data Integration, Real Time Data, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Data Analysis, ChatGPT, Forecasting, Descriptive Analytics, Data Synthesis, Data Transformation, Data Quality

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Presentation, Data Storytelling, Data Cleansing, Data Visualization, Data Validation, Rmarkdown, Data Integrity, Interactive Data Visualization, Data Ethics, Dashboard, Ggplot2, Data Quality, Stakeholder Communications, Data Literacy, Data Visualization Software, Data Analysis, SQL, Interviewing Skills, Analytical Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Marketing Analytics, Media Planning, Marketing Effectiveness, Google Analytics, Key Performance Indicators (KPIs), Web Analytics, A/B Testing, Data Presentation, Performance Measurement, Marketing Strategies, Google Ads, Dashboard, Return On Investment, Online Advertising, Stakeholder Communications, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Customer Retention, Marketing, Marketing Channel, Campaign Management, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Analyst

      Skills you'll gain: Data Storytelling, Data Visualization, Data Wrangling, SQL, Extract, Transform, Load, Pivot Tables And Charts, Matplotlib, Exploratory Data Analysis, Predictive Modeling, Relational Databases, Data Analysis, Data Visualization Software, Data Cleansing, Data Ethics, Dashboard, Jupyter, IBM Cognos Analytics, Microsoft Excel, Python Programming, Interviewing Skills

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      94K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Incident Response and Digital Forensics

      Skills you'll gain: Incident Response, Computer Security Incident Management, Incident Management, Intrusion Detection and Prevention, Cybersecurity, Security Management, Threat Detection, Security Information and Event Management (SIEM), Cyber Attacks, Cyber Threat Hunting, Event Monitoring, Data Analysis Software, Technical Communication, Data Integrity, Technical Documentation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Intermediate · Course · 1 - 4 Weeks

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Data Analytics

      Skills you'll gain: Business Metrics, Data Storytelling, Key Performance Indicators (KPIs), Data Visualization, Data Cleansing, Analytics, Data Analysis, Data Modeling, Data Quality, Business Analysis, Exploratory Data Analysis, Data Manipulation, Data-Driven Decision-Making, Generative AI, Data Management, Data Collection, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      914 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Advanced Data Analytics

      Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Regression Analysis, Statistical Analysis, Data Ethics, Statistics, Unsupervised Learning, Data Presentation, Data Visualization Software, Data Visualization, Data Analysis, Machine Learning, Data Manipulation, Data Science, Tableau Software, Interviewing Skills, Python Programming, Advanced Analytics

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.5K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Analytics

      Skills you'll gain: Data Storytelling, Data Visualization, Extract, Transform, Load, Data Analysis, Statistical Analysis, Big Data, Data Wrangling, Data Processing, Data Mining, Analytics, Data Warehousing, Data Science, Data Cleansing, Data Lakes, Data Collection, Relational Databases, Microsoft Excel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Data Storytelling, Data Visualization, Extract, Transform, Load, Digital Transformation, Generative AI Agents, Cloud Computing Architecture, Competitive Analysis, Generative AI, Data Analysis, Cloud Computing, Cloud Security, Data Integrity, Strategic Thinking, Statistical Analysis, Cloud Services, Cloud Infrastructure, Business Strategy, Business Transformation, Product Lifecycle Management, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Web Analytics, Marketing Analytics, Search Engine Marketing, Marketing Automation, Marketing Effectiveness, Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Social Media Marketing, Return On Investment, Keyword Research, Data Presentation, Marketing Strategies, Performance Reporting, Search Engine Optimization, Google Analytics, Marketing Channel, A/B Testing, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      272 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Power BI Data Analyst

      Skills you'll gain: Power BI, Datamaps, Microsoft Excel, Microsoft Power Platform, Data Analysis, Data Visualization, Data Collection, Business Intelligence, Data Integration, Data Pipelines, Application Deployment, Database Design, Data Manipulation, Data Security, Microsoft 365, Timelines, Business Modeling, Data Mapping, Business Analytics, SQL

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Digital Analytics learners also search

    Analytics
    Business Analytics
    Web Analytics
    Financial Analytics
    Social Media Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1234…406

    In summary, here are 10 of our most popular digital analytics courses

    • Data Analytics Course with Generative AI: Simplilearn
    • Google Data Analytics: Google
    • Assess for Success: Marketing Analytics and Measurement: Google
    • Google Digital Marketing & E-commerce: Google
    • IBM Data Analyst: IBM
    • Incident Response and Digital Forensics: IBM
    • Introduction to Data Analytics: Meta
    • Google Advanced Data Analytics: Google
    • Introduction to Data Analytics: IBM
    • IBM & Darden Digital Strategy: IBM

    Skills you can learn in Business Essentials

    Analytics (37)
    Presentation (33)
    Modeling (29)
    Business Analytics (27)
    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok