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    • A B Testing

    A/B Testing Courses Online

    Learn A/B testing to optimize web performance and marketing strategies. Understand statistical methods for experiment analysis.

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    Explore the A/B Testing Course Catalog

    • P

      Packt

      Specflow and Cucumber for .NET Developers - The Master Guide

      Skills you'll gain: Gherkin (Scripting Language), Cucumber (Software), Behavior-Driven Development, .NET Framework, Test Driven Development (TDD), Test Case, User Story, Scenario Testing, Test Automation, Microsoft Visual Studio, C# (Programming Language), Acceptance Testing

      Beginner · Course · 3 - 6 Months

    • Status: Free
      Free
      A

      Amazon Web Services

      Sustainability Transformation with AWS

      Skills you'll gain: Cloud Computing Architecture, Amazon Web Services, Cloud Solutions, Cloud Computing, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Transformation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      11 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Achieving Supplier Diversity

      Skills you'll gain: Diversity Programs, Compliance Management, Supplier Management, Regulatory Compliance, Diversity Equity and Inclusion Initiatives, Supplier Relationship Management, Diversity Awareness, Strategic Sourcing, Diversity and Inclusion, Procurement, Community Development, Innovation, Economic Development

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Amazon Event Bridge and Lambda

      Skills you'll gain: AWS CloudFormation, Amazon Elastic Compute Cloud, Event-Driven Programming, Serverless Computing, Event Monitoring

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • P

      Packt

      PowerShell for Automating Administration

      Skills you'll gain: Windows PowerShell, Scripting, Systems Administration, Automation, Windows Servers, Data Validation, Server Administration, Software Installation, Data Import/Export, Service Management, Cloud Computing, Remote Access Systems, Extensible Markup Language (XML), Debugging

      2.8
      Rating, 2.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Social Media and Influencer Marketing

      Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Content, Social Media Strategy, Market Trend, Content Creation, TikTok, Drive Engagement, ChatGPT, Prompt Engineering, Marketing, Automation, Customer Engagement, Artificial Intelligence

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Network Analysis for Marketing Analytics

      Skills you'll gain: Network Analysis, Marketing Analytics, Data Science, Unstructured Data, Analytics, Text Mining, Semantic Web, Data Structures, Social Media, Data Visualization Software, Data Visualization, Natural Language Processing, Statistical Methods, Data Processing

      Build toward a degree

      2.8
      Rating, 2.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Airport Infrastructure

      Skills you'll gain: Construction Engineering, Civil Engineering, Architecture and Construction, Construction, Construction Management, Building Design, Facility Management, Energy and Utilities, Electrical Systems, Estimation

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Infosec

      Laravel Additional Security

      Skills you'll gain: Application Security, Secure Coding, Security Testing, Security Software, Vulnerability Scanning, Security Controls, Security Awareness, Web Development Tools, Web Applications, Browser Compatibility

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Data Collection and Root Cause Analysis

      Skills you'll gain: Root Cause Analysis, Correlation Analysis, Regression Analysis, Statistical Methods, Statistics, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Probability & Statistics, Statistical Analysis, Process Analysis, Lean Six Sigma, Data Analysis, Process Improvement, Statistical Inference, Analytical Skills, Pareto Chart, Performance Measurement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Creando tu primera app con ReactJS

      Skills you'll gain: React.js, JavaScript Frameworks, Web Applications, UI Components, Application Development, User Interface (UI)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • P

      Packt

      No-Code Machine Learning Using Amazon AWS SageMaker Canvas

      Skills you'll gain: AWS SageMaker, Applied Machine Learning, Machine Learning, Amazon Web Services, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Data Processing, Version Control, Amazon S3, Data Validation, Cloud Services

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular a/b testing courses

    • Specflow and Cucumber for .NET Developers - The Master Guide: Packt
    • Sustainability Transformation with AWS: Amazon Web Services
    • Achieving Supplier Diversity: Coursera Instructor Network
    • Amazon Event Bridge and Lambda: Coursera Project Network
    • PowerShell for Automating Administration: Packt
    • GenAI for Social Media and Influencer Marketing: Coursera Instructor Network
    • Network Analysis for Marketing Analytics: University of Colorado Boulder
    • Airport Infrastructure: L&T EduTech
    • Laravel Additional Security: Infosec
    • Data Collection and Root Cause Analysis: SkillUp EdTech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about A B Testing

    A/B testing, also known as split testing, is a method used to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. It involves dividing the audience into two groups and showing each group a different variant (A or B) to analyze user behavior, engagement, and conversion rates. By measuring the impact of changes between the two versions, businesses can make data-driven decisions to optimize their strategies and achieve better outcomes.‎

    To excel in A/B testing, it's beneficial to have a combination of technical and analytical skills. Some key skills to focus on include:

    • Statistical analysis: Understanding statistical concepts and hypothesis testing is essential for drawing meaningful conclusions from A/B test results.
    • Experimental design: Knowledge of experimental design principles helps in designing valid and reliable A/B tests.
    • Data analysis: Proficiency in data analysis using tools like Excel, Python, or R enables you to analyze and interpret test data accurately.
    • Web analytics: Familiarity with web analytics platforms such as Google Analytics allows you to track user behavior and measure key metrics.
    • Critical thinking: The ability to think critically and draw actionable insights from test results is crucial in making informed decisions.
    • Communication skills: Effectively communicating test results and recommendations to stakeholders is important for driving organizational change.‎

    A/B testing skills are valuable in several job roles across industries, including:

    • Conversion Rate Optimization (CRO) Specialist
    • Data Analyst
    • Digital Marketing Analyst
    • UX/UI Designer
    • Product Manager
    • E-commerce Manager
    • Marketing Strategist
    • Growth Hacker
    • Web Analyst
    • Optimization Consultant These roles involve leveraging A/B testing techniques to improve user experiences, optimize marketing campaigns, and drive business growth.‎
    • Analytical mindset: A strong analytical approach and attention to detail are essential for designing effective tests and interpreting results accurately.
    • Curiosity and creativity: A/B testing requires constantly generating hypotheses, exploring different ideas, and seeking innovative solutions.
    • Problem-solving skills: Being able to identify pain points, formulate hypotheses, and find data-driven solutions is crucial in A/B testing.
    • Comfort with data: A comfort level with data analysis and statistical concepts is beneficial for drawing insights and making informed decisions.
    • Collaboration skills: A/B testing often involves working with cross-functional teams, requiring effective communication and collaboration.‎

    Several topics are related to A/B testing that can further enhance your skills and knowledge. Some of these topics include:

    • Experimental design and statistical analysis
    • Multivariate testing
    • User experience (UX) design principles
    • Web analytics and data visualization
    • Customer behavior analysis
    • Conversion rate optimization (CRO) strategies
    • Digital marketing and advertising principles
    • Machine learning and predictive analytics
    • Data-driven decision-making
    • Ethical considerations in A/B testing‎

    Online A/B Testing courses offer a convenient and flexible way to enhance your knowledge or learn new A/B Testing skills. Choose from a wide range of A/B Testing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in A/B Testing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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