• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Qualitative Research Methods Course Catalog

    • T

      Technical University of Denmark (DTU)

      Antimicrobial resistance - theory and methods

      Skills you'll gain: Laboratory Testing, Quality Assurance, Microbiology, Infectious Diseases, Bioinformatics, Medical Laboratory, Clinical Laboratory Science, Epidemiology, Public Health and Disease Prevention, Data Quality, Medical Science and Research, Biology, Public Health, Pharmacology, Molecular Biology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Start the UX Design Process: Empathize, Define, and Ideate

      Skills you'll gain: User Experience Design, User Story, Ideation, Usability, Web Content Accessibility Guidelines, User Research, Design Thinking, Human Centered Design, Competitive Analysis, User Flows, Persona Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Novartis

      Introduction to Good Clinical Practice

      Skills you'll gain: Clinical Research, Clinical Trials, Patient Education And Counseling, Healthcare Ethics, Medical Science and Research, Regulatory Compliance, Medical Privacy, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      357 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Cape Town

      Understanding Clinical Research: Behind the Statistics

      Skills you'll gain: Biostatistics, Statistical Methods, Statistical Hypothesis Testing, Probability & Statistics, Clinical Research, Statistical Analysis, Quantitative Research, Descriptive Statistics, Statistical Inference, Data Collection, Probability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization

      Skills you'll gain: Tensorflow, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Performance Tuning, Artificial Neural Networks, Machine Learning Algorithms, Analysis, Debugging

      4.9
      Rating, 4.9 out of 5 stars
      ·
      63K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Numerical Methods for Engineers

      Skills you'll gain: Matlab, Engineering Calculations, Numerical Analysis, Mathematical Software, Engineering Analysis, Linear Algebra, Differential Equations, Applied Mathematics, Mathematical Modeling, Simulation and Simulation Software, Computational Thinking, Estimation, Integral Calculus, Scripting, Simulations, Calculus, Scientific Visualization, Programming Principles, Plot (Graphics), Algorithms

      4.9
      Rating, 4.9 out of 5 stars
      ·
      384 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI Fundamentals

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, OpenAI, Data Ethics, Large Language Modeling, Leadership and Management, Business Leadership, Strategic Leadership, Business Ethics, Legal Risk, IBM Cloud, Tensorflow, Artificial Intelligence, Program Development, Artificial Neural Networks, Business Development, Deep Learning, Content Creation, Business Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Project Management & Other Tools for Career Development

      Skills you'll gain: Business Writing, Negotiation, Stakeholder Management, Project Performance, Business Correspondence, Creative Problem-Solving, Problem Solving, Conflict Management, Concision, Project Risk Management, Editing, Decision Making, Change Control, Grammar, Project Management, Creativity, Organizational Effectiveness, Project Planning, Emotional Intelligence, Relationship Building

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      ChatGPT for Beginners: Using AI for Market Research

      Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Marketing Collateral, Content Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      75 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • N

      National Taiwan University

      Operations Research (3): Theory

      Skills you'll gain: Operations Research, Network Model, Statistical Machine Learning, Applied Mathematics, Mathematical Modeling, Machine Learning, Transportation Operations, Process Optimization, Advanced Mathematics, Linear Algebra, Algorithms

      4.9
      Rating, 4.9 out of 5 stars
      ·
      91 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Network Engineer

      Skills you'll gain: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Cloud Infrastructure, Load Balancing, System Monitoring, Prompt Engineering, Kubernetes, Network Performance Management, Network Monitoring, Cloud Computing Architecture, Containerization, Network Architecture, Network Security, Cloud Storage, Cloud Services, Identity and Access Management, Network Routing, Virtual Private Networks (VPN), Network Troubleshooting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Security Engineer

      Skills you'll gain: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Kubernetes, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Load Balancing, System Monitoring, Prompt Engineering, Network Monitoring, Cloud Computing Architecture, Containerization, Network Architecture, Role-Based Access Control (RBAC), Network Security, OAuth, Network Routing, Cloud Security, Virtual Private Networks (VPN)

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    Qualitative Research Methods learners also search

    UX Design
    UI
    Beginner UX Design
    Information Design
    UX Design Projects
    Beginner UX
    UI Projects
    Beginner C Programming
    1…8910…360

    In summary, here are 10 of our most popular qualitative research methods courses

    • Antimicrobial resistance - theory and methods: Technical University of Denmark (DTU)
    • Start the UX Design Process: Empathize, Define, and Ideate: Google
    • Introduction to Good Clinical Practice: Novartis
    • Understanding Clinical Research: Behind the Statistics: University of Cape Town
    • Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization: DeepLearning.AI
    • Numerical Methods for Engineers: The Hong Kong University of Science and Technology
    • Generative AI Fundamentals: IBM
    • Project Management & Other Tools for Career Development: University of California, Irvine
    • ChatGPT for Beginners: Using AI for Market Research: Coursera Project Network
    • Operations Research (3): Theory: National Taiwan University

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok