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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Marketing, Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM AI Product Manager

      Skills you'll gain: Prompt Engineering, Generative AI, Product Management, New Product Development, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Generative AI Agents, Project Management Life Cycle, Innovation, Commercialization, Artificial Intelligence, Market Analysis, Stakeholder Management, Business Planning, Product Lifecycle Management, Product Improvement, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      I

      IIMA - IIM Ahmedabad

      Strategy and Game Theory for Management

      Skills you'll gain: Game Theory, Strategic Decision-Making, Business Strategy, Strategic Thinking, Decision Making, Strategic Planning, Behavioral Economics, Market Dynamics, Competitive Intelligence, Digital Transformation, Negotiation, Risk Management, Economics, Problem Solving, Innovation, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      112 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, AI Personalization, Digital Advertising, Data Ethics, Email Marketing, Marketing, ChatGPT, Advertising, Digital Marketing, MarTech, Keyword Research, Advertising Campaigns, Content Creation, Artificial Intelligence, Large Language Modeling, Marketing Analytics, Social Media Marketing, Search Engine Optimization, Technical Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Pricing Strategy Optimization

      Skills you'll gain: Market Dynamics, Price Negotiation, Presentations, Competitive Analysis, Strategic Marketing, Revenue Management, Consumer Behaviour, Product Lifecycle Management, Demand Planning, Business Strategy, Customer Analysis, Value Propositions, Game Theory, Marketing Psychology, Customer Insights, Regression Analysis, Product Management, Economics, Retail Sales, Product Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      910 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Integrated Marketing Communications, Marketing Communications, Brand Management, Advertising, Customer experience strategy (CX), Branding, Brand Strategy, Marketing, Product Management, Strategic Decision-Making, Marketing Channel, Peer Review, Revenue Management, Retail Management, Marketing Strategies, Product Assortment, Strategic Marketing, Product Strategy, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Marketing Strategy for Engineers and Technologists

      Skills you'll gain: Value Propositions, Business Marketing, Market Research, Customer Relationship Management, Branding, Strategic Marketing, Strategic Planning, Data-Driven Decision-Making, Marketing Strategy and Techniques, Business Writing, Marketing Planning, Customer Service, Competitive Analysis, Media Strategy, Search Engine Optimization, Marketing, Social Media Marketing, Digital Marketing, Google Ads, Forecasting

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      T

      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Target Audience, Branding, E-Commerce, Customer Analysis, Brand Management, Web Content, Web Analytics, Entrepreneurship, Product Quality (QA/QC), Business Modeling, Web Design and Development, Marketing Strategies, Business Planning, Business Operations, Value Propositions, Content Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      857 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing en redes sociales de Meta

      Skills you'll gain: Target Audience, Content Performance Analysis, Paid media, Social Media Marketing, Social Media Management, Social Media Content, Data Storytelling, Social Media Campaigns, Social Media, Social Media Strategy, Campaign Management, Performance Analysis, Content Creation, Marketing Budgets, Marketing Effectiveness, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Facebook

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Analytics with Excel and R

      Skills you'll gain: Data Storytelling, Data Visualization, Dashboard, Extract, Transform, Load, Database Design, Shiny (R Package), Pivot Tables And Charts, SQL, Rmarkdown, Data Analysis, Ggplot2, Data Wrangling, Data Visualization Software, Relational Databases, Leaflet (Software), IBM Cognos Analytics, Data Cleansing, Excel Formulas, Web Scraping, Data Manipulation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Customer Engagement, Business Marketing, Marketing Channel, Marketing Analytics, Social Media Marketing, Target Audience, Gmail, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing strategy courses

    • Google Marketing Digital e E-Commerce: Google
    • IBM AI Product Manager: IBM
    • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
    • Generative AI for Digital Marketing: IBM
    • Pricing Strategy Optimization: University of Virginia
    • Marketing Mix Implementation: IE Business School
    • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
    • Launch Your Online Business: The State University of New York
    • Marketing en redes sociales de Meta: Meta
    • IBM Data Analytics with Excel and R: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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