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Explore the Marketing Fundamentals Course Catalog
Coursera Instructor Network
Skills you'll gain: Digital Advertising, Campaign Management, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Social Media Management
- Status: Free TrialStatus: AI skills
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Brand Awareness, Psychology, Magnetic Resonance Imaging
Northwestern University
Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Promotional Strategies, Strategic Partnership, Crisis Management
University of London
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
- Status: Free Trial
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Online Advertising, Marketing Analytics, Keyword Research, Email Marketing, Digital Media Strategy, Digital Advertising, Google Analytics, Analytics, Marketing Communications, Content Marketing, Social Media Marketing, Marketing, Digital Marketing, Web Analytics, Marketing Strategies, Integrated Marketing Communications, Performance Analysis, Trend Analysis, Consumer Behaviour
- Status: Free Trial
IE Business School
Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Customer experience strategy (CX), Price Negotiation, Marketing Strategies, Branding, Marketing Channel, Strategic Marketing, Product Strategy, Revenue Management, Merchandising, Conflict Management, Market Opportunities
- Status: NewStatus: Free Trial
Skills you'll gain: Prompt Engineering, Generative AI, Digital Advertising, ChatGPT, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Search Engine Optimization, Large Language Modeling, Artificial Intelligence, Copywriting, Image Analysis
- Status: Free Trial
University of Pennsylvania
Skills you'll gain: People Management, Employee Performance Management, Leadership and Management, Decision Making, Organizational Change, Organizational Structure, Performance Appraisal, Team Motivation, Diversity Equity and Inclusion Initiatives, Compensation Management, Job Analysis, Recruitment, Leadership, Change Management, Constructive Feedback
University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
- Status: Free Trial
Macquarie University
Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Manipulation, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Pivot Tables And Charts, Automation
- Status: Free Trial
University of California, Davis
Skills you'll gain: ArcGIS, GIS Software, Spatial Data Analysis, Data Sharing, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, Metadata Management, Data Quality, Data Mapping, File Management, Data Presentation
In summary, here are 10 of our most popular marketing fundamentals courses
- Digital Marketing Trends: Coursera Instructor Network
- Meta Marketing Analytics: Meta
- An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
- Sports Marketing: Northwestern University
- Brand Management: Aligning Business, Brand and Behaviour: University of London
- Digital Marketing: University of Illinois Urbana-Champaign
- Marketing Mix Implementation: IE Business School
- Generative AI for Digital Marketing: IBM
- Management Fundamentals: University of Pennsylvania
- Marketing Analytics: University of Virginia