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    • Integrated Marketing Communications

    Integrated Marketing Communications Courses Online

    Explore integrated marketing communications for cohesive branding. Learn to align advertising, public relations, and digital marketing efforts.

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    Explore the Integrated Marketing Communications Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing Planning, Survey Creation, Product Strategy, Product Lining, Product Marketing, Target Market, Value Propositions, Consumer Behaviour, Market Research, Marketing Communications, Product Lifecycle Management, Market Analysis, Marketing, Product Management, Marketing Effectiveness, Marketing Strategies, Customer Insights, Marketing Channel, Marketing Strategy and Techniques, Marketing Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Integrated Marketing Communications, Key Performance Indicators (KPIs), Social Media Marketing, Marketing Budgets, Content Marketing, Peer Review, Social Media, Social Media Strategy, Social Media Management, Advertising, Target Audience, Big Data, Business Metrics, Performance Metric, Data Collection, Content Creation, Marketing Effectiveness, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Amsterdam

      Introduction to Communication Science

      Skills you'll gain: Culture, Media and Communications, Social Sciences, Research, Sociology, Ancient History, European History

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Campaign Management, Marketing Strategies, Marketing, MarTech, Consumer Behaviour, Digital Marketing, Digital Media Strategy, Digital Advertising, Market Trend, Social Media, Customer Engagement, Trend Analysis, Strategic Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Consumer Behaviour, Content Marketing, Marketing Psychology, Social Media Marketing, Marketing Communications, Social Media, Marketing, Advertising, Persuasive Communication, Behavioral Economics, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      Y

      Yale University

      Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

      Skills you'll gain: Negotiation, Leadership, Conflict Management, Persuasive Communication, Communication, Influencing, Relationship Building, Collaboration, Game Theory, Mergers & Acquisitions, Strategic Decision-Making, Strategic Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Facebook, Instagram, and Snapchat Marketing

      Skills you'll gain: Social Media Marketing, Social Media Management, Facebook, Instagram, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Digital Advertising, Target Audience, Content Creation, Performance Analysis

      4.1
      Rating, 4.1 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Content Marketing, Social Media Strategy, Marketing Strategies, Social Media, Return On Investment, Instagram, Influencing, Brand Awareness, Customer Engagement, Key Performance Indicators (KPIs), Target Audience, Presentations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Descriptive Statistics, Customer Insights, Customer Demand Planning, Data Analysis, Pivot Tables And Charts, Exploratory Data Analysis, Marketing, Market Research, Social Media, Market Analysis, Business Analysis, Forecasting, Analytical Skills, Data Mining, Social Media Management, Marketing Effectiveness, Probability, Microsoft Excel

      4.3
      Rating, 4.3 out of 5 stars
      ·
      520 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Mobile App Developers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, AI Personalization, Mobile Development, Marketing Strategies, Large Language Modeling, React Native, Mobile Development Tools, Marketing, Marketing Analytics, Software Engineering, iOS Development, Software Development, Software Testing, Application Development, Data Ethics, DevSecOps, Test Case, Artificial Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.9K reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Marketing Analytics, Business Metrics, Data Storytelling, Descriptive Statistics, Matplotlib, Marketing Effectiveness, A/B Testing, Bayesian Statistics, Key Performance Indicators (KPIs), Spreadsheet Software, Statistical Hypothesis Testing, Data Visualization, Dashboard, Data Cleansing, Marketing Strategies, Data Analysis, Pandas (Python Package), Marketing, Registration, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Keyword Research, Google Ads, Target Audience, Campaign Management, Pay Per Click Advertising, Advertising Campaigns, Search Engine Marketing, Copywriting, Online Advertising, Management Reporting, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

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    1…567…347

    In summary, here are 10 of our most popular integrated marketing communications courses

    • Marketing Strategy: IE Business School
    • Social Media Marketing: Northwestern University
    • Introduction to Communication Science: University of Amsterdam
    • Digital Marketing Trends: Coursera Instructor Network
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
    • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Foundations of Marketing Analytics: Emory University
    • Generative AI for Mobile App Developers: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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