What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Status: Free Trial
Microsoft
JavaScript Data and Applications
Skills you'll gain: Software Testing, Application Programming Interface (API), Ajax, Javascript, JSON, Unit Testing, Maintainability, Restful API, Debugging, Web Applications, Performance Tuning
Beginner · Course · 1 - 4 Weeks
University of Illinois at Urbana-Champaign
Business Analytics Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
O.P. Jindal Global University
MBA Business Analytics
Skills you'll gain: Design Thinking, Data Storytelling, Operations Management, Active Listening, Data Visualization, Environmental Social And Corporate Governance (ESG), Working Capital, Financial Statement Analysis, Database Management, Sampling (Statistics), Project Estimation, Business Analytics, Global Marketing, Marketing Management, Predictive Analytics, Human Resources Management and Planning, Internet Of Things, Big Data, Regression Analysis, Business Economics
Earn a degree
Degree · 1 - 4 Years
Pontificia Universidad Católica de Chile
Magíster en Business Analytics
Skills you'll gain: Customer Analysis, Revenue Management, Descriptive Analytics, People Analytics, FinTech, Database Design, Web Scraping, Time Series Analysis and Forecasting, Predictive Analytics, Biostatistics, Statistical Reporting, Risk Analysis, Network Analysis, Bayesian Statistics, Digital Transformation, Governance, Cloud Security, Sampling (Statistics), Assertiveness, Business Process Modeling
Earn a degree
Degree · 1 - 4 Years
Northeastern University
Master of Science in Data Analytics Engineering
Skills you'll gain:
Earn a degree
Degree · 1 - 4 Years
Indian Statistical Institute
Postgraduate Diploma in Applied Statistics
Skills you'll gain: Sampling (Statistics), Time Series Analysis and Forecasting, Sample Size Determination, Statistical Machine Learning, NumPy, Spatial Data Analysis, Statistical Hypothesis Testing, Probability, Database Management Systems, Economics, Statistical Modeling, Data Compilation, Statistical Methods, Dimensionality Reduction, Lifelong Learning, Regression Analysis, Statistics, Bayesian Statistics, Surveys, International Finance
Postgraduate Diploma · 6 - 12 Months
Pontificia Universidad Católica de Chile
Magíster en Ciencia de Datos
Skills you'll gain: Data Ethics, Customer Analysis, Revenue Management, Descriptive Analytics, People Analytics, FinTech, Database Design, Web Scraping, Time Series Analysis and Forecasting, Predictive Analytics, Biostatistics, Statistical Reporting, Unsupervised Learning, Risk Analysis, Network Analysis, Bayesian Statistics, Digital Transformation, Governance, Cloud Security, Exploratory Data Analysis
Earn a degree
Degree · 1 - 4 Years
Pontificia Universidad Católica de Chile
Certificado en Toma de Decisiones Basadas en Datos
Skills you'll gain: Descriptive Analytics, Business Analytics, Database Design, NoSQL, Statistical Reporting, SQL, Data Ethics, Digital Transformation, Query Languages, Data Mining, Predictive Analytics, Data Analysis, R Programming, Big Data, Business Intelligence, Data-Driven Decision-Making, Organizational Structure, Business Transformation, Organizational Strategy, Technology Strategies
Credit offered
Mastertrack · 6 - 12 Months
University of Illinois at Urbana-Champaign
Graduate Certificate in Digital Marketing
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
Pontificia Universidad Católica de Chile
Certificado en Introducción a la Ciencia de Datos
Skills you'll gain: Predictive Analytics, Data Cleansing, Unsupervised Learning, Exploratory Data Analysis, Supervised Learning, Data Visualization, Dimensionality Reduction, Descriptive Analytics, Visualization (Computer Graphics), Data-Driven Decision-Making, Data Processing, Data Science, Regression Analysis, Statistical Machine Learning, Data Integration, Data Visualization Software, Machine Learning Algorithms, Statistical Visualization, Machine Learning, Matplotlib
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®
Skills you'll gain: Unified Modeling Language, User Story, Continuous Integration, Test Automation, Software Testing, Version Control, Git (Version Control System), Unit Testing, System Testing, Acceptance Testing, Usability, Agile Methodology, Maintainability, Software Architecture, Web Content Accessibility Guidelines, Software Design, Angular, Agile Software Development, Sprint Retrospectives, Software Design Patterns
Credit offered
Mastertrack · 6 - 12 Months
Status: New
Google Cloud
Usar o BigQuery ML para inferência
Skills you'll gain: Analytics, Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Google Cloud Platform, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks