What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Status: Free Trial
IBM
IBM Full-Stack JavaScript Developer
Skills you'll gain: Istio, HTML and CSS, Node.JS, Software Development Life Cycle, Software Architecture, Server Side, MongoDB, Application Deployment, CI/CD, Cloud-Native Computing, React Redux, NoSQL, Kubernetes, Restful API, OpenShift, Git (Version Control System), Cloud Applications, Containerization, Ajax, Interviewing Skills
4.6
Rating, 4.6 out of 5 stars
7.4K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Meta
Introduction to Front-End Development
Skills you'll gain: HTML and CSS, Bootstrap (Front-End Framework), Responsive Web Design, Front-End Web Development, User Interface (UI), JavaScript Frameworks, Web Design and Development, Web Applications, React.js, Javascript
4.8
Rating, 4.8 out of 5 stars
13K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google
Google Advanced Data Analytics Capstone
Skills you'll gain: Regression Analysis, Data Visualization, Statistical Analysis, Advanced Analytics, Data Analysis, Business Analytics, Data-Driven Decision-Making, Predictive Modeling, Machine Learning Methods, Interviewing Skills, Portfolio Management
4.9
Rating, 4.9 out of 5 stars
1.2K reviews
Advanced · Course · 1 - 4 Weeks
Status: Free Trial
Johns Hopkins University
HTML, CSS, and Javascript for Web Developers
Skills you'll gain: Cascading Style Sheets (CSS), HTML and CSS, Javascript, Ajax, Responsive Web Design, Bootstrap (Front-End Framework), Front-End Web Development, Web Design, Hypertext Markup Language (HTML), Web Design and Development, JSON, Web Applications, Web Development, Scripting, Usability, Cross Platform Development, Browser Compatibility, Event-Driven Programming, Object Oriented Programming (OOP), User Interface and User Experience (UI/UX) Design
4.7
Rating, 4.7 out of 5 stars
17K reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
University of Michigan
Web Design for Everybody: Basics of Web Development & Coding
Skills you'll gain: Wireframing, Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Hypertext Markup Language (HTML), Browser Compatibility, Bootstrap (Front-End Framework), Javascript, Front-End Web Development, User Interface (UI), Web Development Tools, Verification And Validation, Interactive Design, Application Frameworks, Code Review, Web Design and Development, Event-Driven Programming, Usability
4.7
Rating, 4.7 out of 5 stars
35K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
IBM
IBM AI Developer
Skills you'll gain: Prompt Engineering, HTML and CSS, Software Development Life Cycle, Software Architecture, Large Language Modeling, Flask (Web Framework), Generative AI, Software Design, Unit Testing, ChatGPT, Jupyter, Artificial Intelligence, Scrum (Software Development), Software Engineering, OpenAI, Software Design Patterns, Bootstrap (Front-End Framework), Python Programming, Interviewing Skills, Professional Development
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
70K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Google
Foundations of Business Intelligence
Skills you'll gain: Stakeholder Engagement, Business Intelligence, Data Integration, Dashboard, Business Analytics, Real Time Data, Data Modeling, Data-Driven Decision-Making, Data Analysis, Requirements Elicitation, Business Metrics, Key Performance Indicators (KPIs), Data Pipelines, Project Documentation
4.8
Rating, 4.8 out of 5 stars
1.8K reviews
Advanced · Course · 1 - 4 Weeks
Status: Free Trial
Emory University
Foundations of Marketing Analytics
Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Microsoft Excel, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Marketing Effectiveness, Target Market, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Predictive Modeling, Statistics, Marketing
4.3
Rating, 4.3 out of 5 stars
517 reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
Meta
Django Web Framework
Skills you'll gain: Django (Web Framework), Web Development, Web Servers, Web Applications, Data Modeling, Back-End Web Development, MySQL, Application Security, Database Development, Application Frameworks, Database Management, Hypertext Markup Language (HTML)
4.7
Rating, 4.7 out of 5 stars
612 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Meta
Marketing Analytics Foundation
Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data-Driven Decision-Making, Advertising
4.8
Rating, 4.8 out of 5 stars
2.2K reviews
Beginner · Course · 1 - 4 Weeks
University of California, Irvine
Human Resources Analytics
Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Training and Development, Performance Metric, Compensation Management, Human Resources Management and Planning, Human Resources, Human Resource Strategy, Workforce Planning, Business Metrics, Business Analytics, Employee Engagement, Recruitment, Talent Acquisition, Employee Retention
4.6
Rating, 4.6 out of 5 stars
2K reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
University of Pennsylvania
Customer Analytics
Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis
4.6
Rating, 4.6 out of 5 stars
12K reviews
Mixed · Course · 1 - 3 Months