• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Google Ads

    Google Ads Courses

    Google Ads courses can help you learn how to create, manage, and optimize paid search campaigns to drive traffic and reach customers through Google’s advertising platform.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Google Ads Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Introduction to Clinical Data Science

      Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Clinical Research, R Programming, Google Cloud Platform, Data Ethics, Data Science, Health Informatics, Data Processing, Electronic Medical Record, Information Privacy, Health Care Procedure and Regulation, Data Manipulation, SQL, Data Access

      4.5
      Rating, 4.5 out of 5 stars
      ·
      414 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Strategic Leadership in Hospitality

      Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Hospitality Management, Cost Control, Hospitality, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Social Media Management, Digital Media Strategy, Content Creation, Search Engine Optimization, Innovation, Hotels and Accommodations

      4.4
      Rating, 4.4 out of 5 stars
      ·
      89 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Navigating Generative AI for Leaders

      Skills you'll gain: Generative AI, Strategic Thinking, Data Ethics, Large Language Modeling, Business Strategy, Law, Regulation, and Compliance, Regulatory Compliance, Growth Strategies, Organizational Strategy, Customer experience strategy (CX), Business Ethics, Governance Risk Management and Compliance, Technology Strategies, Business Leadership, Business Transformation, Business Communication, Communication, Internal Communications, Employee Training, Strategic Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      174 reviews

      Beginner · Specialization · 1 - 3 Months

    • G

      Google Cloud

      Introduction to Responsible AI - Español

      Skills you'll gain: Artificial Intelligence, Data Ethics, Business Architecture, Project Design, Business Ethics, Governance, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Innovating with Google Cloud Artificial Intelligence

      Skills you'll gain: Google Cloud Platform, Tensorflow, Artificial Intelligence, Data Ethics, Cloud API, Data Quality, Machine Learning, Applied Machine Learning, Cloud Computing, Business Solutions, Natural Language Processing, Data Science

      4.8
      Rating, 4.8 out of 5 stars
      ·
      86 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Using JavaScript and JSON in Django

      Skills you'll gain: jQuery, Ajax, JSON, Django (Web Framework), Javascript, Object Oriented Programming (OOP), Web Development Tools, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      283 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Get Started with Spreadsheet Applications: Excel

      Skills you'll gain: Productivity Software, Collaborative Software, Spreadsheet Software, Google Sheets, Data Visualization, Excel Formulas, Data Entry, File Management, Microsoft Excel

      4.6
      Rating, 4.6 out of 5 stars
      ·
      146 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      A

      Amazon Web Services

      Fundamentals of Machine Learning and Artificial Intelligence

      Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Deep Learning, Artificial Intelligence, AWS SageMaker, Amazon Web Services, Applied Machine Learning, Machine Learning, Digital Transformation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      523 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Preparing for Your Professional Cloud Security Engineer Journey

      Skills you'll gain: Cloud Security, Identity and Access Management, Authorization (Computing), Payment Card Industry (PCI) Data Security Standards, Data Security, Security Engineering, Cloud Computing Architecture, Network Security, Encryption, Firewall, Continuous Monitoring, CI/CD, Key Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      142 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Dynamic Advertising and Media Buying

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Advertising Campaigns, Media Buying, Content Performance Analysis, Online Advertising, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Automation, Content Creation, A/B Testing, Budget Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Facebook, Social Media Content, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media Campaigns, Social Media, Customer Engagement, Business Marketing, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universidad de Palermo

      E-Business: Negocios Online

      Skills you'll gain: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      253 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to google ads

    google ads search certification preparation
    google ads for beginners
    google ads for beginners: master essentials & fundamentals
    create a google ads search campaign
    introducción al marketing con google ads
    1…353637…194

    In summary, here are 10 of our most popular google ads courses

    • Introduction to Clinical Data Science: University of Colorado System
    • Strategic Leadership in Hospitality: Starweaver
    • Navigating Generative AI for Leaders: Coursera
    • Introduction to Responsible AI - Español: Google Cloud
    • Innovating with Google Cloud Artificial Intelligence: Google Cloud
    • Using JavaScript and JSON in Django: University of Michigan
    • Get Started with Spreadsheet Applications: Excel: SkillUp EdTech
    • Fundamentals of Machine Learning and Artificial Intelligence: Amazon Web Services
    • Preparing for Your Professional Cloud Security Engineer Journey: Google Cloud
    • GenAI for Dynamic Advertising and Media Buying: Coursera Instructor Network

    Why Learn Google Ads?

    Google Ads is a powerful platform for reaching potential customers through paid search, display, video, and shopping ads. It plays a key role in digital marketing strategies by helping businesses increase visibility and measure performance. Learning Google Ads can help you build targeted campaigns, manage budgets, and improve ROI across online channels.

    Frequently Asked Questions about Google Ads

    Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate. These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.‎

    Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.‎

    No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.‎

    Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing, PPC (pay-per-click) advertising, or freelance consulting. Earning a certificate can also help you stand out to employers or clients.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok