What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Status: Free Trial

Michigan State University

Cameras, Exposure, and Photography

Skills you'll gain: Photography, Peer Review, Photo/Video Production and Technology, Creativity, File Management

Status: New

Coursera Instructor Network

GenAI for Compensation: Smarter Pay Equity Analysis

Skills you'll gain: Compensation Management, Compensation Analysis, Compensation Strategy, People Analytics, Generative AI, Workforce Planning, ChatGPT, Job Evaluation, Business Ethics, Predictive Analytics, Prompt Engineering, Human Resources, Artificial Intelligence, Human Resource Strategy

Status: Free Trial

Google Cloud

Architecting with Google Kubernetes Engine

Skills you'll gain: Kubernetes, Identity and Access Management, Cloud-Native Computing, Google Cloud Platform, CI/CD, Containerization, Application Deployment, Cloud Management, Scalability, Cloud Computing, Cloud Infrastructure, Load Balancing, Continuous Integration, DevOps, Continuous Delivery, YAML, Data Storage, Cloud Security, Cloud Services, Application Performance Management

Status: Free Trial

Introduction to Back-End Development

Skills you'll gain: Bootstrap (Front-End Framework), Web Design and Development, HTML and CSS, User Interface (UI), Front-End Web Development, Responsive Web Design, JavaScript Frameworks, Hypertext Markup Language (HTML), Full-Stack Web Development, Cascading Style Sheets (CSS), General Networking, Back-End Web Development, React.js, Web Servers

Status: New

Google Cloud

Acelera el intercambio de conocimientos con Agentspace

Skills you'll gain: Application Deployment, Productivity Software, OAuth, Generative AI Agents, Collaborative Software, Enterprise Application Management, Data Integration, Brainstorming, Agentic systems, Application Programming Interface (API), System Configuration, Identity and Access Management, Web Analytics, Report Writing, Writing, Data Store

Status: New

Coursera

Instagram Optimization: Grow Your Presence

Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Brand Marketing, Drive Engagement, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric

The Hong Kong University of Science and Technology

Information Systems Auditing, Controls and Assurance

Skills you'll gain: Audit Planning, Systems Development Life Cycle, Auditing, Compliance Auditing, Information Assurance, Risk Management, IT Management, Security Controls, Internal Controls, System Implementation, Change Management, Risk Analysis, Performance Review, Incident Management

Status: New

Packt

The Freelance Stack: Real project with NextJS and Strapi

Skills you'll gain: Application Deployment, Figma (Design Software), Full-Stack Web Development, React.js, JavaScript Frameworks, Content Management Systems, Cascading Style Sheets (CSS), Front-End Web Development, UI/UX Strategy, UI Components, Responsive Web Design, Amazon S3, Data Migration

Status: New

Coursera

YouTube Insights: Crack the Algorithm

Skills you'll gain: Content Performance Analysis, Content Strategy, Web Analytics, Content Creation, Social Media Content, Social Media Strategy, Digital Content, Key Performance Indicators (KPIs), Performance Metric, Growth Strategies, Performance Analysis, Digital Media Strategy, Promotional Strategies, Target Audience, Customer Insights

Status: New

Packt

Laravel From Scratch

Skills you'll gain: PHP (Scripting Language), Application Deployment, Object-Relational Mapping, Model View Controller, Database Management, UI Components, PostgreSQL, Databases, Web Development, Web Applications, Authentications, Development Environment, Authorization (Computing), Application Frameworks, Cascading Style Sheets (CSS), File Management

Status: New

Packt

Bootstrap 5 From Scratch - Build 5 Modern Websites

Skills you'll gain: Bootstrap (Front-End Framework), Responsive Web Design, UI Components, HTML and CSS, Application Deployment, Web Design and Development, Web Applications, Front-End Web Development, Interactive Design, Javascript, Cloud Hosting, User Interface (UI), Typography, Animations, Data Validation

Status: New

Status: Free Trial

IBM

IBM Digital Marketing and Growth Hacking

Skills you'll gain: Search Engine Marketing, Keyword Research, Google Ads, Digital Advertising, Web Analytics and SEO, Online Advertising, Digital Marketing, Target Audience, Digital Media Strategy, Advertising Campaigns, Pay Per Click Advertising, Search Engine Optimization, Email Marketing, Content Marketing, Paid media, Advertising, Marketing Analytics, Web Analytics, Generative AI, Marketing Automation

Web Analytics Courses Online

Filter by

Subject
Required

Language
Required

Learning Product
Required

Level
Required

Duration
Required

Skills
Required

Subtitles
Required

Educator
Required