• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Content Marketing, Social Media Strategy, Marketing Strategies, Social Media, Return On Investment, Instagram, Influencing, Brand Awareness, Customer Engagement, Key Performance Indicators (KPIs), Target Audience, Presentations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Paid media, Social Media, Data Storytelling, Target Audience, Social Media Campaigns, Social Media Strategy, Social Media Marketing, Content Creation, Marketing Effectiveness, Content Performance Analysis, Customer experience strategy (CX), Advertising Campaigns, Marketing Budgets, Instagram, Presentations, Digital Marketing, Marketing, Brand Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Social Media Content, Content Marketing, Social Media Strategy, Social Media Marketing, Creative Design, Target Audience, Marketing Communications, Digital Marketing, Cross-Channel Marketing, Digital Design, Generative AI, Marketing Strategies, Personalized Service, Campaign Management, Content Strategy, Data Ethics, Graphic Design, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Developing a Winning Marketing Strategy

      Skills you'll gain: Marketing, Strategic Marketing, Marketing Planning, Branding, Consumer Behaviour, Brand Management, Marketing Strategy and Techniques, Target Market, Product Marketing, Value Propositions, Market Opportunities, Customer Insights, Go To Market Strategy, Market Research, Market Analysis, Competitive Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Value Propositions, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing, Brand Strategy, Market Analysis, Market Trend, Competitive Analysis, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      971 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Keyword Research, Google Ads, Target Audience, Campaign Management, Pay Per Click Advertising, Advertising Campaigns, Search Engine Marketing, Copywriting, Online Advertising, Management Reporting, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Digital Advertising, Marketing Planning, ChatGPT, Generative AI, Marketing Strategies, Brand Strategy, Strategic Marketing, Content Marketing, Customer experience improvement, Branding, Customer Relationship Management, Brand Awareness, Marketing Design, Content Development and Management, Prompt Engineering, AI Personalization, Digital Marketing, Customer Insights, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      116 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Planning a Digital Marketing Strategy

      Skills you'll gain: Digital Marketing, Data Ethics, Search Engine Marketing, Data Management, Digital Media Strategy, Marketing Channel, Marketing Automation, Marketing Strategy and Techniques, Data Strategy, Customer Acquisition Management, Marketing Effectiveness, Cross-Channel Marketing, Marketing Planning, Digital Advertising, Customer experience strategy (CX), Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Customer experience improvement, Strategic Thinking

      Beginner · Specialization · 1 - 3 Months

    • U

      Universidad de Chile

      Marketing Gerencial

      Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Customer Relationship Management, Customer Insights, Target Market, Business Strategy, Value Propositions, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      S.P. Jain Institute of Management and Research

      Marketing Management

      Skills you'll gain: Product Strategy, Marketing Strategies, Marketing Planning, Marketing Management, Marketing Analytics, Integrated Marketing Communications, Product Lifecycle Management, Business Strategy, Brand Strategy, Brand Management, Target Market, Market Analysis, Marketing Communications, Marketing Channel, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Adobe

      Social Media Content and Strategy

      Skills you'll gain: Social Media Content, Social Media Strategy, Social Media, Social Media Marketing, Target Audience, Content Performance Analysis, Content Creation, Content Strategy, Customer Engagement, Drive Engagement, Instagram, TikTok, Copywriting, Data Ethics, Branding, Video Production, Scheduling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      178 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1234…310

    In summary, here are 10 of our most popular marketing strategy courses

    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Meta Social Media Marketing: Meta
    • Adobe Marketing Specialist: Adobe
    • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
    • Positioning: What you need for a successful Marketing Strategy: IE Business School
    • Google Ads for Beginners: Coursera Project Network
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Planning a Digital Marketing Strategy: Digital Marketing Institute
    • Marketing Gerencial: Universidad de Chile
    • Marketing Management: S.P. Jain Institute of Management and Research

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok