• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Customer Segmentation

    Customer Segmentation Courses Online

    Learn customer segmentation techniques for targeted marketing. Understand how to group customers based on characteristics and behaviors.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Customer Segmentation Course Catalog

    • Status: New
      New
      C

      Coursera

      Facebook Strategy: Effective Content

      Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Social Media Strategy, Social Media, Customer Insights, Content Creation, Digital Media Strategy, Media Planning, Goal Setting

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Design and UX/UI Fundamentals

      Skills you'll gain: User Story, Usability, Design Thinking, User Interface (UI) Design, User Experience Design, Mockups, Wireframing, Usability Testing, Human Centered Design, Figma (Design Software), Artificial Intelligence, Prototyping, User Research, Data Ethics

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Competitive Analysis, Market Research, User Story, Product Roadmaps, Usability, Persona Development, Product Development, Market Analysis, New Product Development, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Business Research, User Experience Design, Product Quality (QA/QC), Quality Assurance, Product Strategy, Agile Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Course 1: Introduction to Digital Experience and Ecommerce

      Skills you'll gain: Adobe Experience Manager, E-Commerce, Business-To-Consumer, Digital Transformation, Project Implementation, Solution Delivery, Program Implementation, Business Requirements, Business Technologies, Technical Consulting, Customer experience strategy (CX), Business Analysis, B2B Sales

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      AI in Supply Chain Forecasting and Risk Management

      Skills you'll gain: Supply Chain Management, Supply Chain Planning, Supply Chain, Inventory Management System, Demand Planning, Materials Management, Forecasting, Customer Demand Planning, Supplier Management, Risk Mitigation, Transportation, Supply Chain, and Logistics, Risk Analysis, Business Risk Management, Automation, Risk Management, Warehouse Management

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SAP

      Requirements Gathering and Documentation

      Skills you'll gain: User Story, Requirements Elicitation, Requirements Management, Business Requirements, User Requirements Documents, Requirements Analysis, Verification And Validation, SAP Applications, Functional Specification, User Acceptance Testing (UAT), Stakeholder Engagement, Process Mapping

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      Microsoft Copilot for Power BI: AI-Powered Report Insights

      Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Dashboard, Data Modeling, Business Intelligence, Microsoft Excel, Data Visualization Software, Microsoft Copilot, Data Integration, Interactive Data Visualization, Data-Driven Decision-Making, Data Manipulation, Data Transformation, Data Cleansing, ChatGPT

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      Azure Data Engineering: Cosmos DB, SQL & Analytics

      Skills you'll gain: Dashboard, Azure Synapse Analytics, Microsoft Azure, Transact-SQL, Data Storage, Data Architecture, Performance Tuning, Query Languages, SQL, NoSQL, Cloud-Native Computing, Data Processing, Business Intelligence, Analytics, Cloud Computing Architecture, Data Integration, Data Modeling, Scalability

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      IBM UI/UX Designer

      Skills you'll gain: UI/UX Research, Agile Software Development, User Experience, Wireframing, User Centered Design, Usability, Responsive Web Design, Agile Methodology, Design Thinking, Kanban Principles, User Flows, User Experience Design, UI Components, Figma (Design Software), Agile Project Management, Usability Testing, Prototyping, Interaction Design, User Story, User Interface (UI) Design

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SAP

      SAP Business Analyst

      Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Requirements Management, Process Mapping, Stakeholder Engagement, Business Systems Analysis, Business Risk Management, Gap Analysis, Enterprise Risk Management (ERM), Stakeholder Communications, Business Requirements, User Requirements Documents, Requirements Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      11 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      G

      Google Cloud

      Acelera el intercambio de conocimientos con Agentspace

      Skills you'll gain: Productivity Software, Collaborative Software, OAuth, Google Cloud Platform, Generative AI Agents, Application Deployment, Enterprise Application Management, Data Integration, Application Programming Interface (API), Information Architecture, Agentic systems, Identity and Access Management, Authentications, Data Store

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      B

      Board Infinity

      Jira Align Essentials

      Skills you'll gain: Backlogs, Jira (Software), Scaled Agile Framework, Product Roadmaps, Sprint Planning, Product Management, Agile Project Management, Release Management, Performance Measurement, User Story, Agile Methodology, Business Transformation, Technical Management, Stakeholder Management, Innovation

      Intermediate · Course · 1 - 4 Weeks

    Customer Segmentation learners also search

    Python Machine Learning
    Python for Machine Learning
    Computational Science
    Mathematics for Machine Learning
    MATLAB
    Python Excel
    Machine Learning Andrew Ng
    Python Pandas
    1…161718…148

    In summary, here are 10 of our most popular customer segmentation courses

    • Facebook Strategy: Effective Content: Coursera
    • Product Design and UX/UI Fundamentals: Microsoft
    • Microsoft AI Product Manager: Microsoft
    • Course 1: Introduction to Digital Experience and Ecommerce: Adobe
    • AI in Supply Chain Forecasting and Risk Management: Coursera Instructor Network
    • Requirements Gathering and Documentation: SAP
    • Microsoft Copilot for Power BI: AI-Powered Report Insights: Coursera Instructor Network
    • Azure Data Engineering: Cosmos DB, SQL & Analytics: Coursera Instructor Network
    • IBM UI/UX Designer: IBM
    • SAP Business Analyst: SAP

    Frequently Asked Questions about Customer Segmentation

    Customer segmentation is the business practice of segmenting your customers into groups. Companies may segment their customers into groups based on a variety of important factors, like age, gender, interests, spending habits, and order history. By using marketing automation software to gather data and define the customer segments in this manner, companies can tailor their marketing messages to smaller, more specific groups with the hope that these relevant messages may increase customer engagement and purchases. Marketers may also use other factors like race, religion, income levels, and location in customer segmentation.‎

    It's valuable to learn customer segmentation because you could gain a fundamental understanding of how to better target customers by their purchasing habits and therefore increase sales for your business or organization. Customer segmentation is a key part of today’s marketing methodology. It helps companies analyze online marketing campaigns, study purchasing behaviors, and adjust marketing funnels. Using customer segmentation may help you learn about marketing analytics, data collection, and data-driven customer insights that are found in sales, social media, and email marketing practices. Having a sharp understanding of these topics could help you advance in your product management or marketing career.‎

    Some of the jobs that you might be able to work in by learning customer segmentation include customer segmentation analyst, account manager, consumer promotions, customer experience analyst, data analyst, customer success manager, and similar roles. Other jobs in marketing that require knowledge of customer segmentation as part of its work may include product manager, digital marketer, and client success manager. Because today’s marketing information is based heavily on customer data, having experience in data collection and analysis could also help tremendously in finding work in customer segmentation opportunities.‎

    Taking online courses to learn customer segmentation can build your knowledge base of marketing practices in a variety of industries, like e-commerce, consumer goods, insurance, transportation, and others. You may also be exposed to concepts like customer relationship management (CRM), customer purchase patterns, and marketing funnels in these courses. Learning customer segmentation in online courses may also help you better understand marketing automation software and related data tools used in customer segmentation work. By gaining this knowledge, you may also learn how to make better buying decisions as a consumer yourself.‎

    Online Customer Segmentation courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Segmentation skills. Choose from a wide range of Customer Segmentation courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Segmentation, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok