What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Status: Free
Amazon Web Services
Fundamentals of Analytics on AWS
Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy
4.4
Rating, 4.4 out of 5 stars
23 reviews
Mixed · Course · 1 - 4 Weeks
Google Cloud
Introduction to Data Analytics on Google Cloud
Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Storytelling, Data Presentation, Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Data Storage, Data Visualization Software, Dashboard, SQL
4.6
Rating, 4.6 out of 5 stars
10 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of California, Davis
Health Information Literacy for Data Analytics
Skills you'll gain: Data Governance, Data Quality, Data Integration, Data Dictionary, Data Validation, Health Informatics, Data Modeling, Extract, Transform, Load, Health Systems, Data Management, Metadata Management, Data Compilation, Health Care, Analytics, Data Mapping, Healthcare Industry Knowledge, Data Analysis, Data Cleansing, Health Information Management, Taxonomy
4.5
Rating, 4.5 out of 5 stars
273 reviews
Intermediate · Specialization · 3 - 6 Months
Coursera Project Network
Google Analytics for Beginners: Marketing Essentials
Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Data Storytelling, Customer experience strategy (CX), Performance Measurement, Data-Driven Decision-Making, E-Commerce, Marketing Strategies, Digital Marketing, Branding, Marketing Channel, Marketing Analytics, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Target Audience
4.8
Rating, 4.8 out of 5 stars
28K reviews
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
Marketing Analytics: Data Predictions and Dashboards
Skills you'll gain: Marketing Analytics, Dashboard, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills
3.9
Rating, 3.9 out of 5 stars
11 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Michigan
Foundations of Sports Analytics: Data, Representation, and Models in Sports
Skills you'll gain: Statistical Methods, Regression Analysis, Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Matplotlib, Data Manipulation, Data Visualization, Statistical Analysis, Scatter Plots, Probability & Statistics, R Programming, Data Analysis, Descriptive Statistics, Pandas (Python Package), Python Programming
4.4
Rating, 4.4 out of 5 stars
188 reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
Google
Ask Questions to Make Data-Driven Decisions
Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Data Presentation, Business Analysis, Expectation Management, Quantitative Research, Communication
4.7
Rating, 4.7 out of 5 stars
34K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Johns Hopkins University
Social Media Analytics
Skills you'll gain: Network Analysis, Data Visualization, Social Media, Graph Theory, Relational Databases, Social Media Marketing, Data Visualization Software, Data Storytelling, Data Analysis, Exploratory Data Analysis, Data Literacy, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Data Manipulation, Sociology, Natural Language Processing, Text Mining, Analytics
4.2
Rating, 4.2 out of 5 stars
10 reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
Johns Hopkins University
Health Informatics
Skills you'll gain: Health Informatics, Health Technology, Change Management, Vendor Management, Health Policy, Health Care, Process Improvement, Workflow Management, Health Care Administration, Healthcare Industry Knowledge, Health Information Management, Clinical Leadership, Organizational Change, Decision Support Systems, Solution Design, IT Management, Clinical Data Management, Health Systems, Project Management, Databases
4.4
Rating, 4.4 out of 5 stars
909 reviews
Beginner · Specialization · 3 - 6 Months
Status: New
Status: Free Trial
Meta
Meta Web Development Fundamentals
Skills you'll gain: Django (Web Framework), Responsive Web Design, HTML and CSS, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), SQL, Database Design, Databases, Front-End Web Development, Unit Testing, MySQL, Debugging, User Interface (UI), Web Development, Web Servers, Test Driven Development (TDD), Web Applications, Programming Principles
4.7
Rating, 4.7 out of 5 stars
16K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Meta
Python Data Analytics
Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Data Processing, Matplotlib, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting
4.3
Rating, 4.3 out of 5 stars
199 reviews
Beginner · Course · 1 - 3 Months