Advance Your Marketing Analyst Career

Advanced marketing analyst roles typically involve more robust data skills and greater leadership within your organization. Explore the resources below to learn what you can do to advance your career in marketing analytics.

Coursera logo C cutout
[Featured Image] Two coworkers review materials hung on a wall containing an AI-supported marketing plan.
Status: Featured

AI in Marketing: Trends, Platforms, and How to Train Teams

Learn more about how generative AI is impacting marketing and how to adapt to a changing industry.

February 16, 2024

Article

[Featured image] Data scientist giving a presentation on how to incorporate findings from data science in marketing campaigns.
Status: Featured

How to Use Data Science in Marketing

Learn more about how to use data science in marketing, including the different types of data to use, examples of data science in marketing, and five steps to follow to effectively implement data science into your marketing campaigns.

April 4, 2024

Article

[Featured Image] A happy growth marketer and her team discuss their growth marketing strategy as they look over data on paper and a computer screen.
Status: Featured

What Is Growth Marketing?

Discover how to tap into the potential of growth marketing and go beyond traditional campaigns to analyze customer data at every stage of the sales funnel. Plus, learn about how to pursue a career as a growth marketing manager.

October 17, 2024

Article

[Featured image] Two business analysts look at Tableau data visualizations on large monitors.

Looker vs. Tableau: Differences and Use Cases Explained

Looker and Tableau are two of the most popular data visualization tools used today. Learn about their differences so you can confidently decide on the best one for you.

August 16, 2023

Article

[Feature Image] A business intelligence analyst reviews data visualizations on several computer screens as they prepare to perform their job functions.

What Is Business Intelligence? Benefits, Examples, and More

Business intelligence tools help companies understand performance in real-time. Discover why and how you can implement business intelligence in your company.

June 5, 2023

Article

[Featured Image]: The marketing manager, wearing a yellow top, is making a PowerPoint presentation.

What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

March 16, 2023

Article

[Featured image] Two business analysts look at Tableau data visualizations on large monitors.

Looker vs. Tableau: Differences and Use Cases Explained

Looker and Tableau are two of the most popular data visualization tools used today. Learn about their differences so you can confidently decide on the best one for you.

August 16, 2023

Article

[Feature Image] A business intelligence analyst reviews data visualizations on several computer screens as they prepare to perform their job functions.

What Is Business Intelligence? Benefits, Examples, and More

Business intelligence tools help companies understand performance in real-time. Discover why and how you can implement business intelligence in your company.

June 5, 2023

Article

Expand your marketing analytics expertise

Status: Free Trial

Google

Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Regression Analysis, Statistical Analysis, Data Ethics, Statistics, Unsupervised Learning, Data Presentation, Data Visualization Software, Data Visualization, Data Analysis, Machine Learning, Data Manipulation, Data Science, Tableau Software, Interviewing Skills, Python Programming, Advanced Analytics

Build toward a degree

4.7
Rating, 4.7 out of 5 stars
7.5K reviews

Advanced · Professional Certificate · 3 - 6 Months

Status: Free Trial

Google

Skills you'll gain: Dashboard, Stakeholder Engagement, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Modeling, Data Pipelines, Database Design, Data Storytelling, Data Warehousing, Stakeholder Communications, Interviewing Skills, Data Visualization, Business Analysis, Data Integration, Business Process, SQL, Data Analysis, Applicant Tracking Systems, Resilience

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
4K reviews

Advanced · Professional Certificate · 3 - 6 Months

Status: Free Trial

ESSEC Business School

Skills you'll gain: Marketing Analytics, Business Analytics, Peer Review, Customer Analysis, Forecasting, Predictive Analytics, Analytics, Data Visualization, Strategic Thinking, Digital Transformation, Business Marketing, People Analytics, Business Strategy, Customer Insights, Research Reports, Trend Analysis, Data Presentation, Data Analysis, Business Intelligence, R Programming

4.4
Rating, 4.4 out of 5 stars
1.3K reviews

Advanced · Specialization · 3 - 6 Months

[Featured Image] Four colleagues sit at a conference table in an office setting discussing work matters as the discussion leader uses effective leadership skills to engage the others in listening intently.

What are Leadership Skills, and Why are They Important?

Discover what leadership skills are, why they are important, and how they can be developed. This article provides examples of key leadership qualities, explains who needs them, and discusses the characteristics of effective leaders.

March 15, 2023

Article

[Featured Image]: An employee wearing a gray jacket using negotiation skills while talking to a manager.

How to Improve Your Negotiation Skills

Negotiation skills can help you in nearly every situation. Learn how to negotiate and the essential skills you’ll need to be a better negotiator.

March 10, 2023

Article

[Featured image] A marketing consultant wearing a blazer sits at a large table with a laptop and loose papers and reviews a website redesign for a client.

What Is a Marketing Consultant? + How To Become One

Learn what a marketing consultant does and the steps for pursuing this career path.

January 17, 2023

Article

[Featured Image] A group of employees meet in their office to discuss the digital transformation of their customer experience.

What Is Digital Transformation? Definition, Strategy + More

Learn how digital transformation in an organization can deliver value to customers.

December 9, 2022

Article

[Featured image] A social media manager in a white shirt wears earbuds and studies for a digital marketing certificate. They are seated at a table with a laptop and a potted plant. More potted plants are arranged behind them.

8 Industry-Recognized Digital Marketing Certificates + How to Get One

Explore the potential career benefits of a digital marketing certificate and the steps to getting your credentials in this field.

November 14, 2022

Article

[Featured Image] A group of finance employees sit around a laptop and discuss using predictive analytics for forecasting cash flow.

What Is Predictive Analytics? Meaning, Examples, and More

Learn more about when—and why—businesses use predictive analytics and some of the benefits of working with this type of data analytics.

November 11, 2022

Article

[Feature Image] An aspiring data analyst researches “What can I do with a master’s in data analytics” on their laptop computer.

Getting a Master’s in Data Analytics: What You Need to Know

A master’s in data analytics can prepare you for a new career or make you a more competitive candidate in one you’ve already started. Learn more about this potentially impactful degree today.

October 18, 2022

Article

[Featured image] A businessperson dressed professionally stands speaking to two people shown in profile.

The Importance of Upward Communication and How to Implement It on Your Team

Hearing from the members of your team is increasingly crucial to success. Learn more about integrating this type of communication into your management style.

September 21, 2022

Article

[Featured Image] Analyst studying data on two computer screens

Advanced Analytics: Definition, Benefits, and Use Cases

Advanced analytics employs some of the most complex data analytics techniques to help businesses and other organizations improve their decision making.

July 12, 2022

Article

[Featured Image]: The marketing manager, wearing a yellow top, is making a PowerPoint presentation.

What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

March 16, 2023

Article

[Featured Image] Four colleagues sit at a conference table in an office setting discussing work matters as the discussion leader uses effective leadership skills to engage the others in listening intently.

What are Leadership Skills, and Why are They Important?

Discover what leadership skills are, why they are important, and how they can be developed. This article provides examples of key leadership qualities, explains who needs them, and discusses the characteristics of effective leaders.

March 15, 2023

Article

[Featured Image]: An employee wearing a gray jacket using negotiation skills while talking to a manager.

How to Improve Your Negotiation Skills

Negotiation skills can help you in nearly every situation. Learn how to negotiate and the essential skills you’ll need to be a better negotiator.

March 10, 2023

Article

[Featured image] A marketing consultant wearing a blazer sits at a large table with a laptop and loose papers and reviews a website redesign for a client.

What Is a Marketing Consultant? + How To Become One

Learn what a marketing consultant does and the steps for pursuing this career path.

January 17, 2023

Article

[Featured Image] A group of employees meet in their office to discuss the digital transformation of their customer experience.

What Is Digital Transformation? Definition, Strategy + More

Learn how digital transformation in an organization can deliver value to customers.

December 9, 2022

Article

[Featured image] A social media manager in a white shirt wears earbuds and studies for a digital marketing certificate. They are seated at a table with a laptop and a potted plant. More potted plants are arranged behind them.

8 Industry-Recognized Digital Marketing Certificates + How to Get One

Explore the potential career benefits of a digital marketing certificate and the steps to getting your credentials in this field.

November 14, 2022

Article

[Featured Image] A group of finance employees sit around a laptop and discuss using predictive analytics for forecasting cash flow.

What Is Predictive Analytics? Meaning, Examples, and More

Learn more about when—and why—businesses use predictive analytics and some of the benefits of working with this type of data analytics.

November 11, 2022

Article

[Feature Image] An aspiring data analyst researches “What can I do with a master’s in data analytics” on their laptop computer.

Getting a Master’s in Data Analytics: What You Need to Know

A master’s in data analytics can prepare you for a new career or make you a more competitive candidate in one you’ve already started. Learn more about this potentially impactful degree today.

October 18, 2022

Article

[Featured image] A businessperson dressed professionally stands speaking to two people shown in profile.

The Importance of Upward Communication and How to Implement It on Your Team

Hearing from the members of your team is increasingly crucial to success. Learn more about integrating this type of communication into your management style.

September 21, 2022

Article

[Featured Image] Analyst studying data on two computer screens

Advanced Analytics: Definition, Benefits, and Use Cases

Advanced analytics employs some of the most complex data analytics techniques to help businesses and other organizations improve their decision making.

July 12, 2022

Article

In senior roles, marketing analysts often use predictive analytics and machine learning to forecast buyer behaviors and market trends. They may also manage a team of junior analysts and lead communications with business executives.

Advancing your career in marketing analytics typically involves sharpening your advanced analytics and business intelligence skills and demonstrating strong leadership. To qualify for more positions and showcase your dedication to growth and development, it can help to pursue a graduate degree, such as a master’s in data analytics or an MBA with a business analytics concentration.

Here are some more resources to keep exploring:

Frequently asked questions (FAQ)