This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

Strategic Management and Innovation Specialization


Strategic Management and Innovation Specialization
Manage 21st Century Business Strategy. Develop and implement an innovative business approach in just three courses.



Instructors: Robert Austin
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Specialization - 4 course series
Strategic Management
Course 110 hours4.7 (4,425 ratings)
What you'll learn
Skills you'll gain
Category: Business Strategy
Category: Strategic Decision-Making
Category: Strategic Thinking
Category: Strategic Leadership
Category: Competitive Analysis
Category: Technology Strategies
Category: Global Marketing
Category: Business Strategies
Category: Business Transformation
Category: Consumer Behaviour
Strategy Formulation
Course 216 hours4.5 (1,453 ratings)
What you'll learn
Skills you'll gain
Category: Business Strategy
Category: Competitive Analysis
Category: Organizational Strategy
Category: Resource Management
Category: Market Analysis
Category: Strategic Decision-Making
Category: Global Marketing
Category: Strategic Thinking
Category: Value Propositions
Category: Market Dynamics
Category: Business Planning
Strategy Implementation
Course 319 hours4.6 (922 ratings)
What you'll learn
Skills you'll gain
Category: Professional Networking
Category: Communication
Category: Culture Transformation
Category: Risk Management
Category: Organizational Structure
Category: Performance Metric
Category: Key Performance Indicators (KPIs)
Category: Business Priorities
Category: Strategic Communication
Category: Plan Execution
Category: Business Strategy
Category: Goal Setting
Category: Strategic Leadership
Category: Change Management
Category: Business Planning
Category: Organizational Effectiveness
Category: Organizational Strategy
Strategic Management - Capstone Project
Course 46 hours4.7 (367 ratings)
What you'll learn
Skills you'll gain
Category: Strategic Decision-Making
Category: Organizational Strategy
Category: Competitive Analysis
Category: Project Implementation
Category: Business Strategy
Category: Constructive Feedback
Category: Innovation
Category: Business Management
Category: Business Planning
Category: Business
Category: Plan Execution
Category: Business Analysis
Category: Strategic Thinking
Category: Peer Review
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