Digital Marketing Institute
Social Media Marketing in Practice Specialization
Digital Marketing Institute

Social Media Marketing in Practice Specialization

Develop Your Social Media Marketing Career. Like, Share, and Tweet your way to success with all the core Social Media Marketing skills required for the modern workplace.

Cathal Melinn
Digital Marketing Institute

Instructors: Cathal Melinn

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4.5

(404 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.5

(404 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Digital Marketing Institute
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Specialization - 4 course series

Social Media and Digital Marketing Fundamentals

Course 110 hours4.7 (342 ratings)

What you'll learn

  • How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses

  • How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions

  • How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy

Skills you'll gain

Category: Digital Marketing
Category: Integrated Marketing Communications
Category: Content Marketing
Category: Marketing Strategies
Category: Social Media
Category: Social Media Strategy
Category: Scheduling
Category: Consumer Behaviour
Category: Marketing
Category: Content Creation
Category: Target Audience
Category: Social Media Marketing
Category: Social Media Content
Category: Digital Transformation
Category: Customer Engagement
Category: Digital Content

Social Media and Social Content Strategy

Course 210 hours4.4 (84 ratings)

What you'll learn

  • The benefits and advantages to a business of incorporating social media into its overarching digital strategy

  • How to differentiate between the most influential social media platforms and their advantages for marketers targeting a specific audience

  • How to implement and analyze the effectiveness of a social content promotion and distribution strategy

Skills you'll gain

Category: Social Media Strategy
Category: Social Media Marketing
Category: Social Media
Category: Customer Engagement
Category: Content Strategy
Category: Digital Marketing
Category: Advertising Campaigns
Category: Social Media Management
Category: Content Marketing
Category: Instagram
Category: LinkedIn
Category: Marketing
Category: Facebook

Facebook, Instagram, and Snapchat Marketing

Course 311 hours4.1 (71 ratings)

What you'll learn

  • How to use and optimize the advertising features of the Facebook platform

  • How to leverage storytelling and other best practices for engaging an audience on Instagram

  • How to get noticed and engage users on Snapchat

Skills you'll gain

Category: Social Media Marketing
Category: Facebook
Category: Advertising Campaigns
Category: Instagram
Category: Digital Marketing
Category: Social Media
Category: Performance Analysis
Category: Social Media Management
Category: Brand Awareness
Category: Social Media Strategy
Category: Marketing
Category: Performance Measurement
Category: Target Audience

Twitter, LinkedIn, and YouTube Marketing

Course 411 hours4.4 (76 ratings)

What you'll learn

  • How to use Twitter's platform and advertising features to engage with an audience in real-time

  • How to use social selling tactics and LinkedIn's B2B advertising features to engage with prospects

  • How to use video and YouTube to reach an audience

Skills you'll gain

Category: Social Media Marketing
Category: LinkedIn
Category: Social Media Strategy
Category: Professional Networking
Category: Customer Engagement
Category: Social Media
Category: Marketing
Category: Digital Marketing
Category: Advertising Campaigns
Category: Selling Techniques
Category: Target Audience
Category: Content Creation
Category: Marketing Analytics
Category: Lead Generation
Category: B2B Sales
Category: Advertising
Category: Social Media Content

Instructors

Cathal Melinn
Digital Marketing Institute
7 Courses99,500 learners

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