Fundação Instituto de Administração
Pesquisa de Mercado e Estratégia de Marketing Specialization
Fundação Instituto de Administração

Pesquisa de Mercado e Estratégia de Marketing Specialization

Como pesquisa de mercado colabora com o marketing. Desenvolva suas habilidades de pesquisa de mercado para desenvolver estratégias de marketing.

Andres Veloso
Sofia Ferraz
Vitor Nogami

Instructors: Andres Veloso

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4.9

(16 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.9

(16 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

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Taught in Portuguese (Brazil)

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Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Market Research
Category: Consumer Behaviour
Category: Strategic Marketing
Category: Customer Insights
Category: Marketing Management
Category: Digital Marketing
Category: Marketing Strategies
Category: Data-Driven Decision-Making
Category: Quantitative Research
Category: Marketing Analytics
Category: Statistical Hypothesis Testing
Category: Market Intelligence
Category: Target Market
Category: Customer Analysis
Category: A/B Testing

What you'll learn

Skills you'll gain

Category: Qualitative Research
Category: Data Collection
Category: Market Research
Category: Research Methodologies
Category: Marketing Management
Category: Research Reports
Category: Interviewing Skills
Category: Business Research
Category: Consumer Behaviour
Category: Presentations
Category: Marketing
Category: Focus Group
Category: Research
Category: Analysis

What you'll learn

Skills you'll gain

Category: Data Collection
Category: Quantitative Research
Category: Market Research
Category: Sampling (Statistics)
Category: Consumer Behaviour
Category: Statistical Analysis
Category: Sample Size Determination
Category: Data Analysis
Category: Data Quality
Category: Survey Creation

Análise de Dados Quantitativos

Course 426 hours4.4 (22 ratings)

What you'll learn

Skills you'll gain

Category: Data Analysis
Category: Forecasting
Category: Regression Analysis
Category: Correlation Analysis
Category: Exploratory Data Analysis
Category: Statistical Analysis
Category: Marketing Analytics
Category: Unsupervised Learning
Category: Market Analysis
Category: Statistical Methods
Category: Market Research
Category: Time Series Analysis and Forecasting
Category: Predictive Modeling
Category: Statistical Modeling
Category: Customer Analysis
Category: Quantitative Research
Category: Variance Analysis
Category: Strategic Marketing

Instructors

Andres Veloso
Fundação Instituto de Administração
4 Courses1,177 learners

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