IE Business School
Marketing Strategy Specialization
IE Business School

Marketing Strategy Specialization

Develop Your Marketing Strategy. Learn the fundamentals of market research, positioning, the marketing mix and campaign planning.

Ignacio Gafo
Ramon Diaz-Bernardo
Maria Teresa Aranzabal

Instructors: Ignacio Gafo

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Get in-depth knowledge of a subject
4.4

(3,704 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.4

(3,704 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

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Taught in English

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from IE Business School
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Specialization - 5 course series

Market Research and Consumer Behavior

Course 16 hours4.4 (4,795 ratings)

What you'll learn

  • Conduct marketing research, interpret the findings, understand consumer behavior, and use this knowledge to develop effective marketing strategies

Skills you'll gain

Category: Market Research
Category: Decision Making
Category: Research Design
Category: Consumer Behaviour
Category: Psychology
Category: Survey Creation
Category: Research Methodologies
Category: Experimentation
Category: Business Marketing
Category: Marketing Strategy and Techniques
Category: Analysis
Category: Market Analysis
Category: Marketing Psychology
Category: Customer Analysis
Category: Research
Category: Marketing
Category: Data Analysis
Category: Focus Group

What you'll learn

Skills you'll gain

Category: Target Market
Category: Marketing Strategy and Techniques
Category: Value Propositions
Category: Market Analysis
Category: Consumer Behaviour
Category: Product Strategy
Category: Marketing
Category: Competitive Analysis
Category: Product Marketing
Category: Market Trend
Category: Strategic Marketing

Marketing Mix Fundamentals

Course 39 hours4.6 (1,093 ratings)

What you'll learn

Skills you'll gain

Category: Product Strategy
Category: Marketing Channel
Category: Product Lifecycle Management
Category: Marketing Communications
Category: Branding
Category: Promotional Strategies
Category: Retail Store Operations
Category: Wholesaling
Category: Integrated Marketing Communications
Category: Product Marketing
Category: Advertising
Category: Marketing
Category: Consumer Behaviour
Category: Media Planning
Category: Marketing Strategies
Category: Brand Management

The Marketing Plan

Course 416 hours4.6 (478 ratings)

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Profit and Loss (P&L) Management
Category: Marketing Analytics
Category: Product Marketing
Category: Market Analysis
Category: Marketing Management
Category: Business Planning
Category: Go To Market Strategy
Category: Marketing Planning
Category: Goal Setting
Category: Product Strategy
Category: Target Market
Category: Marketing Effectiveness
Category: Marketing Strategy and Techniques

Marketing Strategy Capstone Project

Course 529 hours4.7 (112 ratings)

What you'll learn

Skills you'll gain

Category: Market Research
Category: Marketing
Category: Marketing Management
Category: Consumer Behaviour
Category: Target Market
Category: Hospitality Management
Category: Marketing Strategy and Techniques
Category: Business
Category: Strategic Marketing
Category: Marketing Planning
Category: Customer Analysis
Category: Plan Execution
Category: Product Marketing
Category: Marketing Communications
Category: Market Analysis
Category: Peer Review

Instructors

Ignacio Gafo
IE Business School
3 Courses38,529 learners
Ramon Diaz-Bernardo
IE Business School
10 Courses56,184 learners

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