IE Business School
Marketing Strategy Specialization
IE Business School

Marketing Strategy Specialization

Develop Your Marketing Strategy. Learn the fundamentals of market research, positioning, the marketing mix and campaign planning.

Ignacio Gafo
Ramon Diaz-Bernardo
Maria Teresa Aranzabal

Instructors: Ignacio Gafo

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Get in-depth knowledge of a subject
4.4

(3,707 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.4

(3,707 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

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Taught in English

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from IE Business School
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Specialization - 5 course series

Market Research and Consumer Behavior

Course 16 hours4.4 (4,795 ratings)

What you'll learn

  • Conduct marketing research, interpret the findings, understand consumer behavior, and use this knowledge to develop effective marketing strategies

Skills you'll gain

Category: Market Research
Category: Decision Making
Category: Research Design
Category: Consumer Behaviour
Category: Survey Creation
Category: Research Methodologies
Category: Psychology
Category: Marketing Psychology
Category: Analysis
Category: Marketing
Category: Business Marketing
Category: Customer Analysis
Category: Experimentation
Category: Research
Category: Market Analysis
Category: Data Analysis
Category: Marketing Strategy and Techniques
Category: Focus Group

What you'll learn

Skills you'll gain

Category: Target Market
Category: Marketing Strategy and Techniques
Category: Market Analysis
Category: Consumer Behaviour
Category: Value Propositions
Category: Marketing
Category: Competitive Analysis
Category: Product Marketing
Category: Product Strategy
Category: Market Trend
Category: Strategic Marketing

Marketing Mix Fundamentals

Course 39 hours4.6 (1,094 ratings)

What you'll learn

Skills you'll gain

Category: Marketing Communications
Category: Marketing Channel
Category: Product Lifecycle Management
Category: Product Strategy
Category: Media Planning
Category: Marketing Strategies
Category: Brand Management
Category: Wholesaling
Category: Product Marketing
Category: Marketing
Category: Promotional Strategies
Category: Integrated Marketing Communications
Category: Retail Store Operations
Category: Advertising
Category: Branding
Category: Consumer Behaviour

The Marketing Plan

Course 416 hours4.6 (478 ratings)

What you'll learn

Skills you'll gain

Category: Marketing Management
Category: Marketing Analytics
Category: Marketing Strategy and Techniques
Category: Go To Market Strategy
Category: Market Analysis
Category: Strategic Marketing
Category: Profit and Loss (P&L) Management
Category: Marketing Planning
Category: Product Marketing
Category: Product Strategy
Category: Marketing Effectiveness
Category: Business Planning
Category: Target Market
Category: Goal Setting

Marketing Strategy Capstone Project

Course 529 hours4.7 (113 ratings)

What you'll learn

Skills you'll gain

Category: Marketing
Category: Target Market
Category: Peer Review
Category: Strategic Marketing
Category: Marketing Communications
Category: Customer Analysis
Category: Marketing Strategy and Techniques
Category: Product Marketing
Category: Market Analysis
Category: Market Research
Category: Consumer Behaviour
Category: Plan Execution
Category: Business
Category: Hospitality Management
Category: Marketing Planning
Category: Marketing Management

Instructors

Ignacio Gafo
IE Business School
3 Courses38,534 learners
Ramon Diaz-Bernardo
IE Business School
10 Courses56,201 learners

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