Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos.

Marketing con Redes Sociales Specialization


Marketing con Redes Sociales Specialization
Conviértete en un Experto en Medios Sociales. Desarrolla una aproximación holística al marketing en medios sociales


Instructors: María de los Angeles Ramos Solano
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4.5
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Intermediate level
Some related experience required
2 months
at 10 hours a week
Flexible schedule
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Taught in Spanish
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Specialization - 5 course series
Introducción a las redes sociales. Sus objetivos y métricas.
Course 113 hours4.4 (2,623 ratings)
What you'll learn
Skills you'll gain
Category: Social Media
Category: Social Media Strategy
Category: Social Media Content
Category: Customer Engagement
Category: Marketing
Category: Social Media Management
Category: Digital Marketing
Category: Media and Communications
Category: Global Marketing
Category: Consumer Behaviour
Category: Performance Analysis
Category: Social Media Marketing
Beneficios y características de las redes sociales más significativas
Course 211 hours4.4 (967 ratings)
What you'll learn
Skills you'll gain
Category: Communication
Category: Social Media Strategy
Category: Professional Networking
Category: Social Media
Category: Business Strategies
Category: LinkedIn
Category: Network Analysis
Category: Instagram
Category: Customer Engagement
Category: Digital Marketing
Category: Social Media Marketing
Category: Facebook
Category: Digital Communications
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
Course 318 hours4.5 (523 ratings)
What you'll learn
Skills you'll gain
Category: Social Media Marketing
Category: Content Marketing
Category: Content Strategy
Category: Customer Engagement
Category: Plan Execution
Category: Social Media Strategy
Category: Goal Setting
Category: Marketing Planning
Category: Campaign Management
Category: Marketing Strategies
Category: Social Media
Category: Communication Strategies
Category: Key Performance Indicators (KPIs)
Category: Performance Measurement
Las redes sociales en acción
Course 414 hours4.6 (749 ratings)
What you'll learn
Skills you'll gain
Category: Social Media Strategy
Category: Social Media Management
Category: Social Media Marketing
Category: Key Performance Indicators (KPIs)
Category: Marketing
Category: Customer Engagement
Category: Marketing Strategies
Category: Social Media
Category: Active Listening
Category: Goal Setting
Category: Content Creation
Category: Performance Measurement
Category: Resource Allocation
Marketing en Redes Sociales Proyecto Final
Course 56 hours4.5 (98 ratings)
What you'll learn
Skills you'll gain
Category: Social Media Management
Category: Target Audience
Category: Content Strategy
Category: Social Media Marketing
Category: Persona Development
Category: Marketing Strategy and Techniques
Category: Performance Metric
Category: B2B Sales
Category: Social Media Strategy
Category: Goal Setting
Category: Business Marketing
Category: Active Listening
Category: Marketing Analytics
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