IE Business School
Marketing Mix Implementation Specialization
IE Business School

Marketing Mix Implementation Specialization

Take your product through the Marketing Mix. Master the Marketing Mix and take your product to new heights.

Ramon Diaz-Bernardo
Luis Rodriguez Baptista
Maria Teresa Aranzabal

Instructors: Ramon Diaz-Bernardo

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4.6

(3,618 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(3,618 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from IE Business School
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Specialization - 5 course series

Brand and Product Management

Course 112 hours4.7 (2,655 ratings)

What you'll learn

  • Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.

  • Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.

  • Describe the customer experience journey to identify, define, and implement key brand touchpoints.

  • Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.

Skills you'll gain

Category: Brand Strategy
Category: Branding
Category: Brand Management
Category: Product Strategy
Category: Portfolio Management
Category: Consumer Behaviour
Category: Customer Insights
Category: Product Lifecycle Management
Category: Brand Awareness
Category: New Product Development
Category: Design and Product
Category: Employee Engagement
Category: Brand Loyalty
Category: Customer Engagement
Category: Product Management
Category: Product Planning
Category: Competitive Analysis

Pricing Strategy

Course 213 hours4.6 (1,015 ratings)

What you'll learn

  • Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.

  • Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.

  • Discover the willingness to pay or price response of customers using surveys, experiments and market data.

  • Calculate the price elasticity for a given product or service and find out which is its optimal price.

Skills you'll gain

Category: Revenue Management
Category: Profit and Loss (P&L) Management
Category: Competitive Analysis
Category: Marketing Psychology
Category: Price Negotiation
Category: Market Dynamics
Category: Consumer Behaviour
Category: Product Strategy
Category: Customer Analysis
Category: Marketing Strategies
Category: Customer Insights
Category: Business Marketing

Channel Management and Retailing

Course 310 hours4.5 (1,110 ratings)

What you'll learn

  • Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.

  • Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.

  • Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.

  • Know the importance of a strategic online presence for retailers and future trends in retailing.

Skills you'll gain

Category: Growth Strategies
Category: Marketing Channel
Category: Conflict Management
Category: Promotional Strategies
Category: Consumer Behaviour
Category: Retail Management
Category: Relationship Management
Category: E-Commerce
Category: Business Marketing
Category: Commercialization
Category: Market Dynamics
Category: Merchandising
Category: Supply Chain Planning
Category: Customer Relationship Management
Category: Retail Sales
Category: Strategic Marketing

What you'll learn

  • Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.

  • Learn the theories on how advertising works and how consumers make decisions.

  • Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.

  • Know the elements, latest trends and tools used for a marketing communications mix.

Skills you'll gain

Category: Advertising
Category: Integrated Marketing Communications
Category: Communication Strategies
Category: Public Relations
Category: Brand Awareness
Category: Budgeting
Category: Digital Marketing
Category: Brand Loyalty
Category: Consumer Behaviour
Category: Marketing Planning
Category: Media Planning
Category: Marketing Strategy and Techniques
Category: Campaign Management
Category: Marketing Communications
Category: Marketing
Category: Brand Management
Category: Branding
Category: Promotional Strategies

Marketing Mix Implementation Capstone

Course 519 hours4.6 (105 ratings)

What you'll learn

  • Equip learners with valuable skills in brand and product management, enhancing their ability to tackle real-world marketing challenges effectively.

  • Enhance learners' proficiency in pricing strategy and its relevance in a real-world business scenario.

  • Gain valuable insights into channel management practices and their significance, particularly for innovative companies like Tesla.

  • Demonstrate proficiency in integrated marketing decision-making and critically assess the marketing mix strategies.

Skills you'll gain

Category: Data-Driven Decision-Making
Category: Marketing Strategies
Category: Marketing Communications
Category: Brand Management
Category: Marketing
Category: Go To Market Strategy
Category: Strategic Decision-Making
Category: Marketing Planning
Category: Marketing Channel
Category: Product Marketing
Category: Product Management

Instructors

Ramon Diaz-Bernardo
IE Business School
10 Courses56,201 learners
Luis Rodriguez Baptista
IE Business School
2 Courses132,090 learners

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