Emory University
Foundations of Marketing Analytics Specialization
Emory University

Foundations of Marketing Analytics Specialization

Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy

David Schweidel

Instructor: David Schweidel

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4.3

(365 reviews)

Intermediate level
Some related experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.3

(365 reviews)

Intermediate level
Some related experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

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Taught in English

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Specialization - 6 course series

Meaningful Marketing Insights

Course 110 hours4.3 (283 ratings)

What you'll learn

Skills you'll gain

Category: Descriptive Statistics
Category: Pivot Tables And Charts
Category: Regression Analysis
Category: Data Manipulation
Category: Data Visualization Software
Category: Marketing Analytics
Category: Data-Driven Decision-Making
Category: Data Analysis
Category: Marketing
Category: Business Analytics
Category: Microsoft Excel
Category: Consumer Behaviour
Category: Customer Insights
Category: Exploratory Data Analysis
Category: Statistical Analysis

Managing Uncertainty in Marketing Analytics

Course 210 hours4.3 (68 ratings)

What you'll learn

Skills you'll gain

Category: Microsoft Excel
Category: Probability Distribution
Category: Probability
Category: Risk Management
Category: Decision Making
Category: Marketing Analytics
Category: Simulation and Simulation Software
Category: Forecasting
Category: Statistical Modeling
Category: Data-Driven Decision-Making
Category: Statistics
Category: Statistical Methods
Category: Risk Analysis

Forecasting Models for Marketing Decisions

Course 311 hours4.4 (78 ratings)

What you'll learn

Skills you'll gain

Category: Regression Analysis
Category: Forecasting
Category: Predictive Modeling
Category: Customer Retention
Category: Marketing Analytics
Category: Marketing Effectiveness
Category: Marketing
Category: Customer Acquisition Management
Category: Microsoft Excel
Category: Customer Demand Planning
Category: Customer Analysis
Category: Consumer Behaviour
Category: Statistical Modeling
Category: Time Series Analysis and Forecasting
Category: Customer Insights

Survey analysis to Gain Marketing Insights

Course 45 hours4.5 (122 ratings)

What you'll learn

Skills you'll gain

Category: Customer Analysis
Category: Data-Driven Decision-Making
Category: Statistical Analysis
Category: Exploratory Data Analysis
Category: Data Analysis
Category: Consumer Behaviour
Category: Customer Insights
Category: Marketing Strategy and Techniques
Category: Brand Management
Category: Marketing
Category: Business Analytics
Category: Market Research
Category: Marketing Analytics
Category: Target Audience
Category: Analysis
Category: Target Market

Introduction to Social Media Analytics

Course 59 hours4.3 (108 ratings)

What you'll learn

Skills you'll gain

Category: Marketing Analytics
Category: Data Mining
Category: Peer Review
Category: Analytics
Category: Trend Analysis
Category: Social Media
Category: Market Analysis
Category: Research
Category: Data Analysis
Category: Big Data
Category: Social Media Management
Category: Customer Insights
Category: Social Media Marketing
Category: Consumer Behaviour

Marketing Analytics Capstone Project

Course 611 hours4.5 (29 ratings)

What you'll learn

Skills you'll gain

Category: Data Visualization
Category: Marketing Analytics
Category: Analytical Skills
Category: Predictive Modeling
Category: Statistical Modeling
Category: Data Analysis
Category: Data Manipulation
Category: Business Analytics
Category: Regression Analysis
Category: Exploratory Data Analysis
Category: Data Validation

Instructor

David Schweidel
Emory University
11 Courses67,544 learners

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