Queen Mary University of London
Market Research Specialization
Queen Mary University of London

Market Research Specialization

Gain key skills essentials in market research. Learn to plan, execute and analyse a research project

Athanasia Lampraki
Evangelia Katsikea

Instructors: Athanasia Lampraki

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Get in-depth knowledge of a subject
4.5

(115 reviews)

Beginner level

Recommended experience

2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.5

(115 reviews)

Beginner level

Recommended experience

2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Essentials of market research

  • Components of research proposal and research process

  • Sampling approaches , data analysis and interpretation

Details to know

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Taught in English

Advance your subject-matter expertise

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  • Develop a deep understanding of key concepts
  • Earn a career certificate from Queen Mary University of London
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Specialization - 4 course series

Introduction to Market Research

Course 124 hours4.4 (61 ratings)

What you'll learn

  • Discuss the essentials of market research

  • Focus on the research proces

  • Formulate research questions and research objectives

  • Develop a research proposal   

Skills you'll gain

Category: Market Research
Category: Research Methodologies
Category: Data Collection
Category: Proposal Development
Category: Research Design
Category: Report Writing
Category: Data Analysis
Category: Research
Category: Qualitative Research
Category: Market Analysis
Category: Business Reporting
Category: Marketing
Category: Business Ethics
Category: Marketing Management

Research Methodologies

Course 219 hours4.7 (320 ratings)

What you'll learn

  • Different research methodologies

  • Different sampling approaches

  • Primary and secondary data collection approaches

Skills you'll gain

Category: Research Methodologies
Category: Qualitative Research
Category: Data Collection
Category: Survey Creation
Category: Market Research
Category: Consumer Behaviour
Category: Interviewing Skills
Category: Research Design
Category: Focus Group
Category: Market Analysis
Category: Sample Size Determination
Category: Business Research

Research Instruments and Research Hypotheses

Course 320 hours4.9 (18 ratings)

What you'll learn

  • Develop an instrument design strategy

  • Design and use research instruments

  • Reflect on basic data analysis approaches

Skills you'll gain

Category: Survey Creation
Category: Statistical Hypothesis Testing
Category: Descriptive Statistics
Category: Data Analysis
Category: Data Processing
Category: Research Reports
Category: Statistical Analysis
Category: Research Design
Category: Data Validation
Category: Research Methodologies
Category: Statistics
Category: Data Collection
Category: Quantitative Research

Analysis and Interpretation of Data

Course 421 hours4.6 (10 ratings)

What you'll learn

  • Familiarise with data analysis and interpretation

  • Use qualitative and quantitative data analysis approaches

Skills you'll gain

Category: Digital Marketing
Category: Market Research
Category: Correlation Analysis
Category: Return On Investment
Category: Regression Analysis
Category: Data Analysis
Category: Statistical Analysis
Category: Exploratory Data Analysis
Category: Marketing Analytics
Category: Quantitative Research
Category: Analytical Skills
Category: Data Cleansing
Category: Probability & Statistics
Category: Trend Analysis
Category: Data Quality

Instructors

Athanasia Lampraki
Queen Mary University of London
8 Courses36,604 learners

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