University of Virginia Darden School Foundation
Generative AI in Marketing Specialization
University of Virginia Darden School Foundation

Generative AI in Marketing Specialization

Enhance marketing creativity using Generative AI. Discover how Generative AI can impact and transform your marketing organization.

Rajkumar Venkatesan

Instructor: Rajkumar Venkatesan

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Get in-depth knowledge of a subject
4.1

(50 reviews)

Beginner level

Recommended experience

1 month
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.1

(50 reviews)

Beginner level

Recommended experience

1 month
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • You will use the fundamentals of Generative AI to practice creating logos marketing content and services.

  • You will learn how to review and deploy a chatbot for marketing and customer service.

  • You will learn how to implement an AI Marketing strategy and how to navigate the various strategic internal and external considerations.

Details to know

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Taught in English

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Virginia Darden School Foundation
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Specialization - 4 course series

Content Marketing Using Generative AI

Course 11 hour4.0 (43 ratings)

What you'll learn

  • You will learn the basic principles and frameworks of Generative AI in marketing.

  • You will learn how to effectively "listen" to customer insights through practice by promoting a brand online.

Skills you'll gain

Category: Digital Marketing
Category: Customer Insights
Category: Search Engine Optimization
Category: Brand Marketing
Category: Generative AI
Category: Search Engine Marketing
Category: Marketing Analytics
Category: Consumer Behaviour
Category: Personalized Service
Category: Advertising Campaigns
Category: Customer Engagement
Category: Artificial Intelligence
Category: Content Marketing
Category: Marketing
Category: Marketing Communications
Category: Marketing Strategies
Category: Data-Driven Decision-Making

Advertising in the Age of Generative AI

Course 21 hour4.7 (21 ratings)

What you'll learn

  • You will learn how to create a brand essence statement for brand awareness.

  • You will learn how to create a logo for a brand using Generative AI.

Skills you'll gain

Category: Brand Strategy
Category: Marketing Strategies
Category: Branding
Category: Brand Awareness
Category: Marketing
Category: Brand Loyalty
Category: Customer Engagement
Category: Advertising

Customer Service in the Age of Generative AI

Course 31 hour4.3 (21 ratings)

What you'll learn

  • You will learn how to evaluate and enhance a chatbot’s performance for marketing and customer service.

  • You will learn how to customize Generative AI for customer support and customer engagement.

Skills you'll gain

Category: Customer Service
Category: ChatGPT
Category: Generative AI
Category: Customer Engagement
Category: Performance Improvement
Category: Customer Communications Management
Category: Target Audience
Category: Customer Analysis
Category: Personalized Service
Category: Customer Support
Category: Customer Insights
Category: Performance Analysis

Building Generative AI Capabilities

Course 43 hours4.5 (13 ratings)

What you'll learn

  • You will learn the key strategic considerations of change management and ethics in Generative AI.

  • You will learn how to create a customer journey map.

Skills you'll gain

Category: Change Management
Category: Digital Transformation
Category: Information Privacy
Category: Artificial Intelligence
Category: Business Marketing
Category: Business Ethics
Category: Business Transformation
Category: Customer Relationship Management
Category: Marketing Analytics
Category: Design Thinking
Category: Business Strategy
Category: Marketing Effectiveness
Category: Law, Regulation, and Compliance
Category: Strategic Marketing
Category: Marketing Strategy and Techniques

Instructor

Rajkumar Venkatesan
15 Courses442,226 learners

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