University of California, Irvine
Introduction to Business Specialization
University of California, Irvine

Introduction to Business Specialization

Jumpstart Your Business Management Career!. Adopt industry recommended best practices in business management, digital marketing, and finance.

Marla Noel
Steve Fritzenkotter

Instructors: Marla Noel

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4.8

(319 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.8

(319 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.

  • Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.

  • Utilize critical financial information to help run and grow a business while managing cash flow and expenses.

Details to know

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Taught in English

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of California, Irvine
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Specialization - 3 course series

Essentials of Management and Strategic Planning

Course 19 hours4.7 (302 ratings)

What you'll learn

  • Apply the key fundamentals of leadership to developing a superior team.

  • Identify strategy and strategic options.

  • Drive accountability for the team to achieve the strategies.

Skills you'll gain

Category: Leadership and Management
Category: Strategic Thinking
Category: Business Strategy
Category: Business Management
Category: Leadership
Category: Business Planning
Category: Employee Coaching
Category: Strategic Leadership
Category: Accountability
Category: People Development
Category: People Management
Category: Plan Execution
Category: Team Leadership
Category: Leadership Development

Fundamentals of Finance

Course 210 hours4.7 (154 ratings)

What you'll learn

  • Analyze and implement financial information to maximize business growth and efficiency.

  • Develop Forecasts and budgets to create scenarios for expense control and managing cash flow.

  • Use tools such as ratios and analysis to develop business profitability.

Skills you'll gain

Category: Financial Statements
Category: Cash Flows
Category: Financial Forecasting
Category: Balance Sheet
Category: Financial Analysis
Category: Profit and Loss (P&L) Management
Category: Income Statement
Category: Financial Reporting
Category: Accounting
Category: Expense Management
Category: Forecasting
Category: Budgeting

Introduction to Digital Marketing

Course 39 hours4.7 (190 ratings)

What you'll learn

  • Write SEO keywords.

  • Create more engaging social media.

  • Describe the importance of Review Management Storytelling and explain the 'Why'.

Skills you'll gain

Category: Search Engine Optimization
Category: Customer Relationship Management
Category: Search Engine Marketing
Category: Social Media Strategy
Category: Brand Management
Category: Social Media
Category: Social Media Marketing
Category: Content Creation
Category: Marketing Strategies
Category: Web Analytics and SEO
Category: Digital Marketing
Category: Customer Engagement
Category: Digital Communications
Category: Marketing
Category: Target Market
Category: Consumer Behaviour
Category: Communication
Category: Storytelling
Category: Content Marketing

Instructors

Marla Noel
University of California, Irvine
3 Courses29,021 learners

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