Keller Williams Real Estate Agent Professional Certificate

This is your path to a career in real estate. Unlock your real estate potential by learning how to apply the models, tools, and systems used by top industry professionals to build a business worth owning.

Instructors: Julia Lashay

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5 course series

Earn a career credential that demonstrates your expertise

4.8

(121 reviews)

Beginner level

Recommended experience

3 months

at 10 hours a week

Flexible schedule

Learn at your own pace

5 course series

Earn a career credential that demonstrates your expertise

4.8

(121 reviews)

Beginner level

Recommended experience

3 months

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Explore the essential principles of real estate necessary for a successful career, including how to obtain a real estate license.
Learn the fundamental sales and business growth strategies to build a real estate business.
Understand the role of a real estate agent when working with buyers and sellers, from lead generation to closing the transaction.
Analyze, interpret, and reframe market data and effectively communicate its story to potential clients.

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Taught in English

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Professional Certificate - 5 course series

Daily, millions of real estate agents around the world run their own businesses on their own schedules. The Keller Williams Real Estate Agent Professional Certificate will equip you with the knowledge and skills to excel as a real estate agent, including generating leads, interpreting market data, managing client relationships, and much more.

As an agent, you become your own boss and can take control of your day-to-day as well as the trajectory of your entire career. This program will provide you the knowledge of the career paths a person can choose after obtaining a real estate license. You’ll learn from industry leaders on best practices and apply your learning through real-world applications. If you are looking to own your own business, enjoy a fast-paced work environment, and are passionate about building relationships with people, then this program is right for you.

By the end of this program, you’ll be able to explain how real estate agents:

Understand models, methods, rules, and laws related to the real estate industry
Consult clients on current market conditions and act as a fiduciary
Guide buyers and sellers throughout the sales process
Effectively negotiate for clients

This program is not the equivalent of pre-licensing education or a real estate license. Real Estate License requirements vary from state to state. To learn more about specific license requirements, please visit your state’s real estate commission website.

Applied Learning Project

In the program you will have a chance to apply the skills that you learn through a variety of learner-centric activities. In each course, you will:

Learn the foundational models and job skills used by high-performing real estate agents through instructional videos.
Hear real-world stories from current real estate agents detailing their experiences as real estate professionals.
Expand your knowledge through readings, practical applications, and scenarios
Build community by sharing ideas with other program participants using discussion prompts.
Show what you have learned through assessments, hands-on projects, and peer-reviewed activities.

Each learning opportunity allows you to build your knowledge and ignite your passion for beginning a career as a real estate professional.

The Principles of Real Estate

Course 124 hours4.8 (101 ratings)

What you'll learn

This course is the first in a series of five courses designed to equip you with the knowledge and skills for achieving a successful career in real estate. In the Principles of Real Estate course, you will discover the day-to-day tasks of a real estate agent and how those tasks translate into successfully closed real estate transactions. You will also learn how a real estate agent gets paid, finds homes to sell, and identifies prospective buyers. Additionally, you will learn the importance of establishing and maintaining relationships that can impact a real estate business.

By the end of this course, you'll be able to explain how real estate agents: 1. Define their job tasks and duties. 2. Receive payment for real estate services. 3. Identify and prioritize day-to-day tasks. 4. Analyze, interpret, and reframe market data and communicate its story to potential clients. 5. Generate leads through a variety of methods to grow their business. 6. Build, use and manage a database.

Sales Fundamentals

Course 226 hours4.9 (22 ratings)

What you'll learn

In the Sales Fundamentals course, you will build on and apply the previously learned concepts of lead generation and database management to obtain a deeper understanding of how real estate agents work with leads and how agents convert leads to potential, current, and future business. You will also learn how agents create a lasting client experience that fosters long-term relationships and continuously feeds new leads into their business. Additionally, you will explore the opportunity to grow a business with the rental market.

By the end of this course, you'll be able to explain how real estate agents: 1. Generate leads through a variety of methods and convert those leads to appointments. 2. Manage leads in a database. 3. Construct a customer experience centered around business growth. 4. Compose brand standards that enhance the customer experience. 5. Grow a real estate business with a variety of different referral types. 6. Leverage the business opportunities of working with rental properties and leases.

Establish Clients for Life with Buyers

Course 324 hours4.7 (14 ratings)

What you'll learn

The Establish Clients for Life with Buyers course explores the comprehensive approach that real estate agents take when working with buyers. You will learn how to generate buyer leads, conduct property showings, and nurture client relationships beyond the transaction’s conclusion, and all the essential steps in between.

By the end of this course, you'll be able to explain how real estate agents: 1. Manage the entire buyer lifecycle, from lead to closed contract. 2. Find buyer leads and how they convert the leads to appointments. 3. Plan and conduct buyer consultations that end with signed buyer representation agreements. 4. Show homes to buyers. 5. Prepare offers, negotiate offers, and get offers accepted. 6. Manage the post-closing process.

Establish Clients for Life with Sellers

Course 426 hours4.5 (11 ratings)

What you'll learn

In the Establish Clients for Life with Sellers course, you will gain insight into a real estate agent’s comprehensive approach to working with sellers. This includes generating seller leads, mastering the art of conducting a listing consultation, navigating the listing selling process, and nurturing client relationships beyond the transaction’s conclusion.

By the end of this course, you'll be able to explain how real estate agents: 1. Execute the process of listing and selling a home. 2. Find seller leads and convert the leads to appointments. 3. Conduct listing consultations that end with a signed listing agreement. 4. Market homes to get them sold. 5. Make, receive, present, and negotiate offers for listings. 6. Manage the post-closing process.

Manage a Real Estate Business

Course 523 hours4.8 (16 ratings)

What you'll learn

The Manage a Real Estate Business course teaches you relevant real estate laws and their potential impact on your licensed real estate agent business. Throughout this course, you will acquire the skills needed to establish a strong foundation for a financially sound business, including the development of best practices. Additionally, you will dig into effective organizational and administrative strategies essential for business ownership. Lastly, this course will encourage you to reflect on your individual journey in real estate, aligning your personal goals with the various career options available in the field.