Adobe
Adobe Marketing Specialist Professional Certificate
Adobe

Adobe Marketing Specialist Professional Certificate

Launch your career in marketing. Build in-demand skills in marketing strategy, research, and content creation, and earn a credential to elevate your resume. No experience necessary. Three-month free trial offer included.

Adobe

Instructor: Adobe

Access provided by Coursera Learning Team

4,833 already enrolled

Earn a career credential that demonstrates your expertise
4.8

(60 reviews)

Beginner level

Recommended experience

5 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
4.8

(60 reviews)

Beginner level

Recommended experience

5 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop essential social media skills to create standout projects using Adobe Express and other apps.

  • Unlock the power of AI and timesaving tools to streamline your creative process and boost your efficiency.

  • Understand core marketing principles and apply them to build meaningful connections with audiences.

  • Design multichannel campaigns that leverage emerging trends to deliver impactful results.

Details to know

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Taught in English
Recently updated!

January 2025

Prepare for a career in Business

  • Receive professional-level training from Adobe
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Adobe
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Professional Certificate - 5 course series

Design Fundamentals

Course 122 hours4.6 (323 ratings)

What you'll learn

  • Understand and apply basic visual design principles to create appealing, practical designs that captivate your audience.

  • Explore diverse career opportunities in design and discover the skills needed to thrive in each role.

  • Gain hands-on experience with Adobe Express to easily create professional-quality design projects.

  • Build a stunning portfolio that showcases your design expertise and proficiency with Adobe Express.

Skills you'll gain

Category: Creativity
Category: Graphic and Visual Design
Category: Design Elements And Principles
Category: Logo Design
Category: Graphic Design
Category: Design
Category: Typography
Category: Web Content Accessibility Guidelines
Category: Content Creation
Category: Branding
Category: Color Theory
Category: Design Strategies
Category: Innovation

Generative AI Content Creation

Course 219 hours4.6 (72 ratings)

What you'll learn

  • Understand the foundational concepts of generative AI and explore its diverse applications in design.

  • Gain practical skills in using Adobe Firefly, mastering the tools to generate AI-driven content that stands out.

  • Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.

  • Integrate generative AI tools into your design workflow, enhancing your creativity and efficiency while pushing the boundaries of what’s possible.

Skills you'll gain

Category: Generative AI
Category: Natural Language Processing
Category: Creativity
Category: Content Creation
Category: Data Security
Category: Digital Transformation
Category: Data Integrity
Category: Adobe Creative Cloud
Category: Ethical Standards And Conduct
Category: Creative Design

Digital Marketing

Course 323 hours

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Digital Marketing
Category: Storytelling
Category: Customer Relationship Management
Category: Customer Analysis
Category: Marketing Communications
Category: A/B Testing
Category: Marketing Automation
Category: Customer Insights
Category: Web Analytics
Category: Promotional Strategies
Category: Marketing Strategy and Techniques
Category: Lead Generation
Category: Sales Process
Category: Business-To-Consumer
Category: Marketing Planning
Category: Target Audience
Category: Customer Engagement
Category: Marketing Strategies
Category: Business Marketing

Social Media Content and Strategy

Course 414 hours4.7 (77 ratings)

What you'll learn

  • Create and share engaging social media content that speaks directly to your target audience, driving increased engagement and interaction.

  • Maintain a consistent and cohesive social media presence across various platforms, ensuring that your brand voice is always on point.

  • Develop effective strategies to leverage the latest social media trends and best practices, boosting your content’s visibility and reach.

  • Analyze social media metrics to refine and improve your content strategy, making data-driven decisions that enhance your overall performance.

Skills you'll gain

Category: Content Strategy
Category: Content Creation
Category: Scheduling
Category: Social Media Management
Category: Social Media Content
Category: Content Marketing
Category: Social Media Marketing
Category: Branding
Category: Multimedia
Category: Digital Content
Category: Data Ethics
Category: Target Audience
Category: Social Media Strategy

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Market Research
Category: Digital Marketing
Category: Brand Strategy
Category: Marketing Effectiveness
Category: Emerging Technologies
Category: Advertising Campaigns
Category: Data-Driven Decision-Making
Category: Integrated Marketing Communications
Category: Performance Metric
Category: Content Marketing
Category: Business Ethics
Category: Marketing Automation
Category: Competitive Analysis
Category: Marketing Analytics
Category: Marketing Channel
Category: Lead Generation
Category: Campaign Management
Category: Presentations

Instructor

Adobe
Adobe
9 Courses49,608 learners

Offered by

Adobe

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¹Career improvement (i.e. promotion, raise) based on Coursera learner outcome survey responses, United States, 2021.