Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding. This module will tell you how.



Digital business - Grow on digital world
This course is part of Digital Business Specialization


Instructors: Valérie Fernandez
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There are 3 modules in this course
Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to grow on digital world. Let's start by providing you with information on the topics covered during the first week : When it comes to business models, the digital world has opened up a whole new realm of possibilities. Companies are setting up in unique ways, with unprecedented configurations. With new technology, they can design, produce and distribute products and services following new codes, which are likely to radically transform the way that value is created and shared among players within a same ecosystem.You will need to be aware of these changes in order to more reliably assess the strategies adopted by digital companies.
What's included
4 videos6 readings4 assignments4 discussion prompts
Hello ! We hope you enjoyed the first week of the course. Welcome to the second week of the course. After having dealt with "new business models", we are going to tackle the subject of "regulation". Digital transformations are often discussed in terms of their impact on the economy. But we should never forget that these economic upheavals always involve legal considerations. Digital regulation plays a crucial role: it can either boost or slow down innovation. It also influences how digital players position themselves, based on what can be done or, on the contrary, what is prohibited. You must be familiar with the key principles of digital regulation in order to comprehensively assess changes observed.
What's included
3 videos6 readings3 assignments3 discussion prompts
Hello ! The end of the course is approaching. You have one week left. During this third and last week, we would like to discuss about "the value of digital innovation". Much of the value created by digital products and services is immaterial. Software, online services, platforms… All these assets holding up the digital economy are intangible. This immateriality naturally raises the question of the value of these assets. It is worth noting that the Internet has always been the target of recurring criticism regarding the value created online. The bubble of the 2000s and the fleeting or gimmicky nature of some start-up pitches certainly have not done much for the credibility of digital products’ and services’ value. To fully understand the digital world, you need to be clear about how to assess the value created by digital technology. You also need to be able to tell a bubble from a healthy, sustainable fundamental.
What's included
3 videos4 readings3 assignments3 discussion prompts
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Reviewed on Feb 23, 2025
The course material is quite comprehensive; however, access to some of the reading materials is limited and could be improved for better accessibility.
Reviewed on Dec 15, 2023
The course is insightful and great for aspiring digital business entrepreneurs. I learnt and enjoyed its content and videos. Thank You L'Oreal Boost and Coursera for the opportunity.
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