Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
Corporate Strategy
Corporate Strategy
Instructor: Bart Vanneste
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Gain insight into a topic and learn the fundamentals.
4.8
(2,628 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
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6 assignments
Taught in English
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There are 4 modules in this course
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
What's included
8 videos7 readings1 assignment
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
11 videos4 readings2 assignments1 discussion prompt
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
9 videos2 readings1 assignment1 peer review
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
9 videos5 readings2 assignments
Instructor
Instructor ratings
4.8 (1,014 ratings)
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4.8
2,628 reviews
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MT
5
Reviewed on Dec 17, 2020
This course can give the corporate business knowledge to us. After attending the course, I knew the connection of multi business nature and idea of diversification. Thanks.
CT
5
Reviewed on Feb 18, 2018
Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.
MM
5
Reviewed on Nov 29, 2022
The journey to complete the course was amazing. The course materials are Super informative & easy to understand. I would suggest everyone to enroll this course. Thank you coursera!
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