This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.



Brand New Brand
This course is part of Graphic Design Specialization

Instructor: Michael Worthington
Access provided by Coursera Learning Team
37,688 already enrolled
(1,274 reviews)
What you'll learn
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
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There are 7 modules in this course
What's included
2 videos7 readings
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
What's included
5 videos2 readings1 peer review1 discussion prompt
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
What's included
2 videos2 readings1 peer review
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
What's included
8 videos1 reading1 peer review
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
What's included
10 videos1 reading1 peer review1 discussion prompt
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
What's included
1 video1 reading1 peer review
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.
What's included
6 videos6 readings1 peer review
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Reviewed on Jun 15, 2019
Love how the capstone project is broken down into manageable parts and how this last course of the specialization refers to the other four courses in certain chapters.
Reviewed on Jun 10, 2022
I loved it, how the instructor walk with you every step until the brand guide is complete is awesome, you learn in this course the importance of each subject in the specialization.
Reviewed on Dec 1, 2024
The course was very interesting but I couldn't get a grade immediately because the person marking it was a colleague I didn't know and it wasn't clear who the colleague was
Recommended if you're interested in Arts and Humanities
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