This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
Brand New Brand
Brand New Brand
This course is part of Graphic Design Specialization
Instructor: Michael Worthington
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Gain insight into a topic and learn the fundamentals.
4.9
(1,274 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 24 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Graphic Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
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There are 7 modules in this course
What's included
2 videos7 readings
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
What's included
5 videos2 readings1 peer review1 discussion prompt
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
What's included
2 videos2 readings1 peer review
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
What's included
8 videos1 reading1 peer review
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
What's included
10 videos1 reading1 peer review1 discussion prompt
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
What's included
1 video1 reading1 peer review
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.
What's included
6 videos6 readings1 peer review
Instructor
Instructor ratings
4.8 (250 ratings)8 Courses1,115,561 learners
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Learner reviews
4.9
1,274 reviews
- 5 stars
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0.70%
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Showing 3 of 1274
CM
5
Reviewed on Aug 26, 2020
Loved it! The Capstone was perfect to finish the graphic design specialization. It was well structured, interesting and I definitely learned a lot. 5 out of 5!
JL
5
Reviewed on Feb 23, 2017
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
MU
5
Reviewed on Apr 29, 2020
Designing of this specialization is brilliant and I would really recommend others to attend this course. There are a lot many things for every graphic designing student.
Recommended if you're interested in Arts and Humanities
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