In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact.



Brand Management: Strategies for a Strong Brand

Instructor: Hector Sandoval
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12,536 already enrolled
(153 reviews)
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What you'll learn
Understand main advanced brand management strategies, including brand positioning, brand architecture, and brand extensions
Brand equity, data tools, sentiment analysis, and valuation models guide strategic decisions in marketing.
Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs.
Increase awareness on the concept of Brand Governance, and how methods and frameworks can be used to create logical applications and uses of a brand.
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There is 1 module in this course
This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship.
What's included
26 videos6 readings1 assignment
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Reviewed on Mar 15, 2024
I'm very much satisfied with the teaching method and mode of presentation. It was really engaging and educative.
Reviewed on Jun 16, 2024
Very informative! Quick and easy. Perfect for continued education in this field. I took plenty of great notes so I can refer to them again later. Well done!
Reviewed on Mar 5, 2024
The presentations are very clear, and are illustrated with appropriate examples.
Recommended if you're interested in Business
S.P. Jain Institute of Management and Research
S.P. Jain Institute of Management and Research
IE Business School
University of Michigan

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