This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.



Advertising with Meta
This course is part of Meta Social Media Marketing Professional Certificate

Instructor: Daniel Kob
Access provided by Coursera Learning Team
113,156 already enrolled
(2,606 reviews)
Recommended experience
What you'll learn
Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Skills you'll gain
Details to know

Add to your LinkedIn profile
10 assignments
See how employees at top companies are mastering in-demand skills

Build your Marketing expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta


Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review

There are 5 modules in this course
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.
What's included
13 videos9 readings3 assignments
In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
What's included
7 videos5 readings2 assignments
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
What's included
12 videos3 readings2 assignments
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
What's included
8 videos4 readings2 assignments
Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.
What's included
6 videos2 readings1 assignment1 discussion prompt1 plugin
Instructor

Offered by
Why people choose Coursera for their career




Learner reviews
2,606 reviews
- 5 stars
88.03%
- 4 stars
9.17%
- 3 stars
1.33%
- 2 stars
0.68%
- 1 star
0.76%
Showing 3 of 2606
Reviewed on Nov 14, 2021
The instructor was clear, easy to follow and very pleasant. I especially liked the way it was a guided project at the end, that really helped me a lot. Really enjoyed it!
Reviewed on Jun 20, 2021
I loved this course. I really loved that last simulation game. Please make that kind of simulation games for more interactive learning and better understanding for us.
Reviewed on Apr 5, 2023
An enlightening adventure into the world of digital advertising. I enjoyed working on the project and I'm eager to practice everything I have learnt. Thank you Coursera.
Recommended if you're interested in Business
- Status: [object Object]

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy