Advertising with Meta

This course is part of Meta Social Media Marketing Professional Certificate

Instructor: Daniel Kob

Access provided by Coursera Learning Team

113,156 already enrolled

5 modules

Gain insight into a topic and learn the fundamentals.

4.8

(2,606 reviews)

Beginner level

Recommended experience

Flexible schedule

Approx. 13 hours

Learn at your own pace

98%

Most learners liked this course

5 modules

Gain insight into a topic and learn the fundamentals.

4.8

(2,606 reviews)

Beginner level

Recommended experience

Flexible schedule

Approx. 13 hours

Learn at your own pace

98%

Most learners liked this course

What you'll learn

Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Meta

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

There are 5 modules in this course

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

By the end of this course, you will be able to: • Structure campaigns in Meta Ads Manager • Identify the major components and elements of an ad in Meta Ads Manager • Build an ad that aligns with your marketing objectives and target it to your intended audience • Set a budget, placement, and schedule for your ads in Meta Ads Manager • Edit and troubleshoot your ads in Meta Ads Manager This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.

What's included

13 videos9 readings3 assignments

13 videosTotal 50 minutes

Introduction to the Meta Social Media Marketing Professional Certificate5 minutesPreview module
Advertising with Meta Ads Manager Overview3 minutes
Introduction to Daniel Kob1 minute
Careers in Digital Marketing5 minutes
Important Message1 minute
First Steps in Meta Ads Manager Overview 0 minutes
Meta Advertising Tools5 minutes
Ad Placements6 minutes
The Meta Ad Auction7 minutes
Campaign Structure3 minutes
Set Up Your Ad Account3 minutes
How to Navigate Ads Manager5 minutes
First Steps in Meta Ads Manager Conclusion1 minute

9 readingsTotal 80 minutes

Meta Blueprint Account5 minutes
Advertising with Meta Course Syllabus10 minutes
Join the Meta Social Media Marketing Community!10 minutes
How to Be Successful in This Course10 minutes
Professional Certificate Job Search Resources Overview10 minutes
User Interface Note: Professional Certificate Content10 minutes
Community Guidelines10 minutes
Glossary of Terms10 minutes
Learn More: Meta Summary Resource for Getting Started with Ads Manager5 minutes

3 assignmentsTotal 70 minutes

First Steps in Meta Ads Manager Quiz50 minutes
Review Your Community Knowledge10 minutes
Introduction to Ads Manager Practice Quiz10 minutes

In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

What's included

7 videos5 readings2 assignments

7 videosTotal 28 minutes

Determine Your Campaign Objective and Budget Overview1 minutePreview module
Set a Campaign Objective5 minutes
Examples of Campaigns in Ads Manager 1 minute
Determine Your Campaign Budget5 minutes
Set a Budget in Ads Manager3 minutes
Campaign Bid Strategies9 minutes
Determine Your Campaign Objective and Budget Conclusion1 minute

5 readingsTotal 45 minutes

Overview of Available Campaign Objectives10 minutes
Determine Whether You Fall into a Special Advertising Category10 minutes
Learn More: Meta Blueprint: Importance of Campaign Objectives5 minutes
Campaign Bid Strategy Guide10 minutes
A/B Testing10 minutes

2 assignmentsTotal 50 minutes

Determine Your Campaign Objective and Budget Quiz40 minutes
Find the Campaign Objective that Matches Your Business Goal Practice Quiz10 minutes

In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

What's included

12 videos3 readings2 assignments

12 videosTotal 63 minutes

Select Your Audience, Placements and Schedule Overview1 minutePreview module
Introduction to Audiences in Ads Manager7 minutes
The 3 Types of Audience6 minutes
Core Audiences7 minutes
Introduction to Meta Pixel6 minutes
Custom Audiences7 minutes
Lookalike Audiences5 minutes
Choose Ad Placements in Ads Manager5 minutes
Optimization & Spending Controls5 minutes
Schedule Your Ad Set3 minutes
Estimate Your Audience Reach6 minutes
Select Your Audience, Placements and Schedule Conclusion1 minute

3 readingsTotal 25 minutes

Targeting Options for Core Audiences10 minutes
Learn More: Meta Blueprint: Create Audiences in Meta Ads Manager5 minutes
Overview of Available Ad Placements10 minutes

2 assignmentsTotal 60 minutes

Select Your Audience, Placements and Schedule Quiz50 minutes
Creating an Audience in Ads Manager Practice Quiz10 minutes

This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

What's included

8 videos4 readings2 assignments

8 videosTotal 41 minutes

Create Your Ads and Evaluate Your Campaign Results Overview1 minutePreview module
Ad Formats6 minutes
Create Your Ads in Ads Manager6 minutes
Edit and Troubleshoot Your Campaign7 minutes
Understand Your Campaign Performance5 minutes
Analyze Your Campaign Results7 minutes
How the Campaign Objective Determines Your Key Metrics5 minutes
Create Your Ads and Evaluate Your Campaign Results Conclusion1 minute

4 readingsTotal 40 minutes

Overview of Available Ad Formats10 minutes
Adhering to Policies in Ads Manager 10 minutes
Guide: Analyzing Your Campaign Results10 minutes
Study App: Prepare for the Meta Digital Marketing Associate Certification Exam10 minutes

2 assignmentsTotal 55 minutes

Create Your Ads and Evaluate Your Campaign Results Quiz40 minutes
How to Create Your Ads in Ads Manager Practice Quiz15 minutes

Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.

What's included

6 videos2 readings1 assignment1 discussion prompt1 plugin

6 videosTotal 12 minutes

Build a Full Campaign in Facebook Ads Manager Overview0 minutesPreview module
Campaign Brief for Ads Manager Walk Through1 minute
Campaign Creation in Ads Manager Walk Through6 minutes
Project Overview: Build A Campaign in Facebook Ads Manager1 minute
Congratulations!1 minute
What's Next?1 minute

2 readingsTotal 15 minutes

Interviewing & Job Search Planning 10 minutes
What's Next? 5 minutes

1 assignmentTotal 150 minutes

Advertising with Meta Quiz150 minutes

1 discussion promptTotal 10 minutes

Share Your Thoughts!10 minutes

1 pluginTotal 20 minutes

Ads Manager Simulation - Expand to Full Screen20 minutes

Instructor

Instructor ratings

4.8 (855 ratings)

Daniel Kob

Offered by

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Learner reviews

4.8

2,606 reviews

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Reviewed on Nov 14, 2021

The instructor was clear, easy to follow and very pleasant. I especially liked the way it was a guided project at the end, that really helped me a lot. Really enjoyed it!

Reviewed on Jun 20, 2021

I loved this course. I really loved that last simulation game. Please make that kind of simulation games for more interactive learning and better understanding for us.

Reviewed on Apr 5, 2023

An enlightening adventure into the world of digital advertising. I enjoyed working on the project and I'm eager to practice everything I have learnt. Thank you Coursera.

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