SCB Academy Transforms Learning and Talent Development with Coursera
- Industry:
Banking
- Location:
Thailand
- Size:
27,000+
- Topics:
AI, Tech and Data, Learning Program Management, Measurement & Outcomes, Learner Engagement, Skill Insights
Overview:
SCB Academy, part of Siam Commercial Bank (SCB), partnered with Coursera to enhance learning opportunities and make quality education more accessible. Their initiatives led to significant improvements in engagement and completion rates, benefiting employees and the broader Thai society.
The Challenge:
SCB faced two pressing needs: improving sales performance through better training and building AI skills across its workforce. It wanted a learning solution that could deliver immediate business impact while supporting its ambitious goal of providing digital skills to one million Thai learners and providing more interactive, face-to-face experiences.
The Solution:
SCB Academy partnered with Coursera to address their specific learning challenges. They started with popular courses like "Learning How to Learn" and "AI for Everyone," which resonated with both employees and the broader Thai community. To overcome language barriers and boost engagement, they translated content and even developed a Thai version of one of the most popular courses on Coursera, "Learning How to Learn."
Recognizing that online learning alone wasn't enough, SCB Academy created a blended approach. They organized "learning together workshops," combining online courses with in-person sessions to help employees grasp key concepts. They also formed offline learning communities led by internal experts, fostering a collaborative learning environment.
For targeted skill development, the academy customized training for roles like insurance sales trainers and data scientists. This approach allowed them to address immediate business needs while building long-term capabilities. By extending their initiatives to local universities, SCB Academy began working towards their goal of providing 1 million learning opportunities to Thai learners in the coming years.
The Results:
The partnership with Coursera yielded significant results. SCB Academy saw a 40% increase in learner engagement, with employees spending more time on the platform and actively participating in discussions and workshops. Course completion rates rose by 30%, and learners reported a deeper understanding of the material.
A notable success was training insurance sales trainers using the "Learning How to Learn" approach, which led to a 40% increase in license examination passing rates. Additionally, SCB Academy's efforts to promote AI skills among data scientists resulted in a 30% increase in platform utilization for AI-related courses.
SCB Academy's initiatives also extended beyond the organization, impacting over 3,000 learners in the educational sector through university partnerships.
Impact Snapshot
+30%
increase in course completion rates accompanied by improved learner comprehension
+40%
increase in learner engagement compared to previous engagement levels