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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing, Customer Retention, Marketing Strategies, Data-Driven Decision-Making, Regression Analysis, Analytics, Customer Insights, Brand Awareness, Consumer Behaviour, Return On Investment, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Marketing Analytics, Media Planning, Marketing Effectiveness, Google Analytics, Key Performance Indicators (KPIs), Web Analytics, A/B Testing, Data Presentation, Performance Measurement, Marketing Strategies, Google Ads, Dashboard, Return On Investment, Online Advertising, Stakeholder Communications, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing Analytics Foundation

      Skills you'll gain: Marketing Analytics, Marketing, Google Analytics, Social Media Marketing, Market Data, Spreadsheet Software, General Data Protection Regulation (GDPR), Facebook, Digital Marketing, Data Management, Analytics, Data Collection, Information Privacy, Data Analysis, Application Programming Interface (API), Data-Driven Decision-Making, Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Marketing Analytics, Business Metrics, Data Storytelling, Descriptive Statistics, Matplotlib, Marketing Effectiveness, A/B Testing, Bayesian Statistics, Key Performance Indicators (KPIs), Spreadsheet Software, Statistical Hypothesis Testing, Data Visualization, Dashboard, Data Cleansing, Marketing Strategies, Data Analysis, Pandas (Python Package), Marketing, Registration, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Descriptive Statistics, Customer Insights, Customer Demand Planning, Data Analysis, Pivot Tables And Charts, Exploratory Data Analysis, Marketing, Market Research, Social Media, Market Analysis, Business Analysis, Forecasting, Analytical Skills, Data Mining, Social Media Management, Marketing Effectiveness, Probability, Microsoft Excel

      4.3
      Rating, 4.3 out of 5 stars
      ·
      520 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Web Analytics, Marketing Analytics, Search Engine Marketing, Marketing Automation, Marketing Effectiveness, Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Social Media Marketing, Return On Investment, Keyword Research, Data Presentation, Marketing Strategies, Performance Reporting, Search Engine Optimization, Google Analytics, Marketing Channel, A/B Testing, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      272 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    What brings you to Coursera today?

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Marketing Analytics: Data Predictions and Dashboards

      Skills you'll gain: Dashboard, Marketing Analytics, Predictive Modeling, Predictive Analytics, Data Presentation, Customer Insights, Trend Analysis, Market Research, Strategic Marketing, Data Visualization, Data Analysis, Marketing, Business Analytics, Data Visualization Software, Market Opportunities, Strategic Decision-Making

      3.9
      Rating, 3.9 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing Analytics with Meta

      Skills you'll gain: A/B Testing, Key Performance Indicators (KPIs), Performance Analysis, Performance Measurement, Marketing Analytics, Advertising Campaigns, Presentations, Campaign Management, Marketing, Data-Driven Decision-Making, Advertising, Facebook, Social Media Marketing, Data Analysis, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      238 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Presentation, Data Storytelling, Data Cleansing, Data Visualization, Data Validation, Rmarkdown, Data Integrity, Interactive Data Visualization, Data Ethics, Dashboard, Ggplot2, Data Quality, Stakeholder Communications, Data Literacy, Data Visualization Software, Data Analysis, SQL, Interviewing Skills, Analytical Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Customer Retention, Marketing, Marketing Channel, Campaign Management, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Data Presentation, Data Analysis, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Financial Statement Analysis, Analytics, Data-Driven Decision-Making, Operational Analysis, Descriptive Analytics, Predictive Analytics, Performance Measurement, Financial Analysis, Peer Review, Workforce Planning, Human Resources Management and Planning, Talent Management, Consumer Behaviour, Data Analysis, Financial Accounting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Marketing Analytics: University of Virginia
    • Assess for Success: Marketing Analytics and Measurement: Google
    • Marketing Analytics Foundation: Meta
    • Meta Marketing Analytics: Meta
    • Foundations of Marketing Analytics: Emory University
    • Unilever Digital Marketing Analyst: Unilever
    • Marketing Analytics: Data Predictions and Dashboards: Coursera Instructor Network
    • Marketing Analytics with Meta: Meta
    • Google Data Analytics: Google
    • Google Digital Marketing & E-commerce: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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