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    • Digital Marketing

    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • Status: Preview
      Preview
      I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Social Media Marketing, Email Marketing, Web Analytics, Search Engine Optimization, Social Media, Digital Advertising, Google Ads, Marketing Strategies, Web Design and Development, Online Advertising, Google Analytics, Advertising Campaigns, Marketing Analytics, Performance Measurement

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create and Design Digital Products using Canva

      Skills you'll gain: Canva (Software), Digital Design, Design, Graphic and Visual Design Software, Product Design, Color Theory, Marketing Design, Journals, Digital Publishing, Graphic Design, Design Elements And Principles, Marketing, Asset Protection

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design, Web Development, Web Design and Development, Design, Marketing, Computer Science

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      ISTQB Usability Tester Certification Preparation

      Skills you'll gain: Usability Testing, Usability, User Acceptance Testing (UAT), Software Testing, Surveys, Software Quality (SQA/SQC), Human Computer Interaction, Test Planning, Human Centered Design, Test Case, User Research, User Interface (UI), Web Content Accessibility Guidelines, UI/UX Research, User Experience Design, Risk Management Framework, User Experience, Technical Communication, Law, Regulation, and Compliance

      3.1
      Rating, 3.1 out of 5 stars
      ·
      9 reviews

      Advanced · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Use Canva to Design Digital Course Collateral

      Skills you'll gain: Canva (Software), Design Elements And Principles, Digital Design, Graphic and Visual Design, Creative Design, Graphic Design, Color Theory, Course Development, Developing Training Materials, Marketing, Social Media

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Marketing Analytics, Business Analytics, Peer Review, Customer Analysis, Forecasting, Predictive Analytics, Analytics, Data Visualization, Strategic Thinking, Digital Transformation, Business Marketing, People Analytics, Business Strategy, Customer Insights, Research Reports, Trend Analysis, Data Presentation, Data Analysis, Business Intelligence, R Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Mobile App Developers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, AI Personalization, Mobile Development, Marketing Strategies, Large Language Modeling, React Native, Mobile Development Tools, Marketing, Marketing Analytics, Software Engineering, iOS Development, Software Development, Software Testing, Application Development, Data Ethics, DevSecOps, Test Case, Artificial Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.9K reviews

      Advanced · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Targeted Ad With Facebook Audience Insights

      Skills you'll gain: Digital Advertising, Target Audience, Advertising Campaigns, Facebook, Advertising, Digital Media Strategy, Customer Insights, Social Media Campaigns, Digital Marketing, Social Media Marketing, Marketing, Social Media

      4.4
      Rating, 4.4 out of 5 stars
      ·
      56 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Increase SEO Traffic with WordPress

      Skills you'll gain: Search Engine Optimization, WordPress, Web Analytics and SEO, Blogs, Keyword Research, Web Design and Development, Web Content, Web Design, Content Development and Management, Content Management, Web Development, Analytics, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      785 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      Product Management: Capstone Project

      Skills you'll gain: Product Lifecycle Management, Product Management, Usability Testing, Agile Product Development, Product Development, Product Roadmaps, Product Requirements, Product Planning, Business Strategy, Product Strategy, Product Marketing, Competitive Analysis, Portfolio Management, User Requirements Documents, Project Documentation, Growth Strategies, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      67 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Fundamentals of entrepreneurship in the family business

      Skills you'll gain: Value Propositions, Entrepreneurship, New Product Development, Business Modeling, Ideation, New Business Development, Market Opportunities, Business Planning, Innovation, Business Strategies, Market Research, Market Trend, Presentations

      Advanced · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Infosec

      Certified Information Systems Security Professional (CISSP)

      Skills you'll gain: Intellectual Property, IT Security Architecture, Security Testing, Identity and Access Management, Threat Modeling, Computer Security Incident Management, Network Security, Application Security, Data Security, Information Systems Security, Cryptography, Asset Protection, Cloud Security, Cryptographic Protocols, Incident Response, Contingency Planning, Risk Management Framework, Digital Assets, Public Key Cryptography Standards (PKCS), Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9 reviews

      Advanced · Specialization · 3 - 6 Months

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    1234

    In summary, here are 10 of our most popular digital marketing courses

    • Digital Marketing: Illinois Tech
    • Create and Design Digital Products using Canva: Coursera Project Network
    • Build a Full Website using WordPress: Coursera Project Network
    • ISTQB Usability Tester Certification Preparation: Board Infinity
    • Use Canva to Design Digital Course Collateral: Coursera Project Network
    • Strategic Business Analytics: ESSEC Business School
    • Generative AI for Mobile App Developers: IBM
    • Create a Targeted Ad With Facebook Audience Insights: Coursera Project Network
    • Increase SEO Traffic with WordPress: Coursera Project Network
    • Product Management: Capstone Project: IBM

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Start by identifying the area of digital marketing you want to focus on—social media, SEO, analytics, email marketing, or paid advertising.

    • For a well-rounded career path, consider the Google Digital Marketing & E-commerce Certificate, which covers marketing channels, customer engagement, and tools like Shopify and Google Ads.
    • To develop SEO, content, and strategy skills, try Digital Marketing Specialization by the University of Illinois.
    • For a fast, tactical dive into specific tools, explore Meta Social Media Marketing Professional Certificate. ‎

    These beginner-friendly options are designed to help you get started without prior experience:

    • Google Digital Marketing & E-commerce Certificate – Covers the full marketing funnel and e-commerce fundamentals.
    • Marketing in a Digital World by the University of Illinois – A great introduction from an academic lens.
    • Meta Social Media Marketing – Tailored for beginners interested in growing an audience through social platforms.‎
    • A course teaches a focused skill or concept, such as The Strategy of Content Marketing by UC Davis.
    • A Specialization helps you master a broader area through a series of courses—for example, the Digital Marketing Specialization from Illinois covers SEO, SEM, social, and analytics.
    • A Professional Certificate prepares you for job roles and includes real-world tools and portfolio projects—like the Google Digital Marketing & E-commerce Certificate or Meta Marketing Analytics Certificate.‎

    Take our short quiz to find the course that best fits your goals—whether you’re exploring SEO, social media strategy, analytics, or certifications like Google Digital Marketing & E-commerce. Take the quiz to find your ideal starting point.

    Want to explore your options first? Use ChatGPT to compare top-rated digital marketing courses based on your interests. ‎

    Yes. You can start learning digital marketing on Coursera for free in two ways:

    • Preview the first module of many digital marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
    • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs.

    If you want to keep learning, earn a certificate in digital marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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