What are the best SEO courses on Coursera?

Top courses include Search Engine Optimization (SEO) from UC Davis and Google SEO Fundamentals also from UC Davis . These courses cover on-page SEO, technical SEO, content strategy, and link-building techniques to improve site rankings.

Can I learn SEO for free on Coursera?

Yes. Many SEO courses offer a free audit option, which allows learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in an SEO course?

You’ll learn how search engines work, how to research keywords, optimize content and site structure, build backlinks, and measure SEO performance using tools like Google Analytics and Search Console. Courses also explore SEO best practices and common pitfalls.

Do I need a technical background to start learning SEO?

Not at all. Many beginner-friendly SEO courses on Coursera are designed for marketers, content creators, and small business owners with no technical experience. There are also more advanced courses for those who want to dive deeper into analytics or technical optimization.

Can Coursera’s SEO courses help me in my career?

Yes. SEO is a critical skill in digital marketing , content strategy , and e-commerce . Coursera courses can help you develop job-ready SEO skills, earn a certificate to strengthen your resume, and make an immediate impact in growing online visibility and engagement.

Top Seo Courses - Learn Seo Online

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Find the Best SEO Course for Your Goals

Coursera Project Network
Images and Links in HTML
Skills you'll gain: Hypertext Markup Language (HTML), Web Design, Web Content, Web Design and Development, Web Development, Information Architecture
4.7
Rating, 4.7 out of 5 stars
331 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Coursera
Instagram Optimization: Grow Your Presence
Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Brand Marketing, Drive Engagement, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Irvine
Mobile Marketing, Optimization Tactics, and Analytics
Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics, Google Analytics, Digital Marketing, Customer experience improvement, Performance Measurement, Marketing Strategies, Mobile Security, Process Optimization, Web Applications, Target Audience
4.5
Rating, 4.5 out of 5 stars
46 reviews
Beginner · Course · 1 - 4 Weeks
Google Cloud
Filtering and Sorting Data in Looker
Skills you'll gain: Looker (Software), Dashboard, Data Manipulation, Data Visualization, Data Analysis Expressions (DAX), Exploratory Data Analysis
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Aptly
Google Search Advertising Implementation
Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Budget Management
Beginner · Course · 1 - 3 Months
Google Cloud
Merging Results from Different Explores in Looker
Skills you'll gain: Looker (Software), Data Compilation, Data Visualization Software, Data Management, Dashboard, Data Integration, Data Manipulation, Query Languages
Beginner · Project · Less Than 2 Hours
Status: Free
Coursera Project Network
إنشاء صفحة أعمال مجانية باستخدام Blogger
Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing
4.6
Rating, 4.6 out of 5 stars
17 reviews
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Filtering Explores with LookML
Skills you'll gain: Looker (Software), Data Access, Google Cloud Platform, Data Analysis Expressions (DAX)
Beginner · Project · Less Than 2 Hours
Status: Free Trial
University of Illinois Urbana-Champaign
Digital Marketing Capstone
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Advertising Campaigns
4.5
Rating, 4.5 out of 5 stars
600 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Create your UX portfolio with Adobe Portfolio
Skills you'll gain: Adobe Creative Cloud, Web Content, Digital Publishing, Content Creation, Content Management, Multimedia, User Experience Design
4.4
Rating, 4.4 out of 5 stars
7 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Colorado Boulder
Digital Media and Strategic Planning in Technology Markets
Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Web Analytics and SEO, Business Modeling, Marketing Strategy and Techniques, Business Strategy, Content Marketing, Market Analysis, Paid media, Digital Marketing, Email Marketing, Video Production
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
6 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Simplilearn
AI, Automation, and Emerging Technology
Skills you'll gain: Marketing Automation, AI Personalization, Marketing Analytics, Digital Marketing, Marketing Strategies, Marketing, Customer Analysis, Digital Advertising, Predictive Analytics, Artificial Intelligence, Customer Engagement, ChatGPT, Search Engine Optimization, HubSpot CRM, Automation, Visual Merchandising, Computer Vision
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular seo courses

Images and Links in HTML: Coursera Project Network
Instagram Optimization: Grow Your Presence: Coursera
Mobile Marketing, Optimization Tactics, and Analytics: University of California, Irvine
Filtering and Sorting Data in Looker: Google Cloud
Google Search Advertising Implementation: Aptly
Merging Results from Different Explores in Looker: Google Cloud
إنشاء صفحة أعمال مجانية باستخدام Blogger: Coursera Project Network
Filtering Explores with LookML: Google Cloud
Digital Marketing Capstone: University of Illinois Urbana-Champaign
Create your UX portfolio with Adobe Portfolio: Coursera Project Network

SEO Courses